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The Spoon

Daily news and analysis about the food tech revolution

hydration

Kickstarter: Bottle+ is a Waste-Free Thermos That Gives You Fizzy Water on the Go

We drink an insane amount of bubble water in our household. And while it’s all from recyclable aluminum cans, it still feels… excessive. Which is why the new Bottle+ project on Kickstarter caught my eye. The SPARK Bottle+ is a travel thermos with a built-in, re-usable CO2 chamber to fizz up your water while you’re on the go. In addition keeping your drinks as maximum fizz even as the thermos jostles around in your backpack, the Bottle+ is also waste free.

There are three main components to the SPARK Bottle+, the main drinking vessel, a portable CO2 chamber that attaches to the vessel, and a refilling station. Just like a SodaStream, you place a CO2 cylinder inside the refilling station. When you’re ready to go, affix the chamber to the thermos and press it down onto the refilling station to load your Bottle+ with CO2. When you’re out, press the button on the CO2 chamber to carbonate your water. A full chamber can make produce 15 bottles of sparkling water before needing a recharge.

The whole system is circular and reusable so there is really no waste. The bottle itself is obviously reusable, and like the SodaStream the CO2 canisters can be swapped out and turned in for refilling. Plus, there are no pods to be packaged and shipped.

Launched on August 24th, the Bottle+ campaign has already blown past it Kickstarter goal of $29, 510 and has raised more than $77,000 as of this writing (with 31 days still to go). Early backers can pick up a complete Bottle+ system for €139 (~$164 USD). According to the campaign page, the Bottle+ system will cost €179 (~$211 USD). Units will ship in June 2022.

According to Grandview Research, the global market for sparkling water is valued at $29.71 billion, and projected to grow at a compound annual growth rate of 12.6 percent from this year to 2028. So Bottle+ is certainly launching at the right time.

The entire hydration space is actually chock-a-block with companies vying to improve the water you drink and how you drink it. In March of this year, Pani launched a crowdfunding campaign for its water filter/mineralizer/flavor pod system. Earlier this month, Cirkul raised $36 million for its reusable water bottle and flavor cartridge combo. And just last week, drink giant PepsiCo announced that it was bringing its SodaStream Pro fizzy water dispenser to college campuses.

As with any Kickstarter project, backing it is definitely buyer beware. There is a big difference between developing a prototype and scaling up to mass production — just ask the backers of Rite-Press and iGulu. However, if Bottle+ can pull it off, that will be a definite plus for the planet and for soda water addicts like me.

Pani Launches Crowdfunding Campaign for Its Countertop Hydration System

What should we call Pani, the forthcoming hydration system that officially launched its crowdfunding campaign today?

It’s a water filter, because it removes bad stuff like chlorine and mercury from your tap water. It’s also a mineralizer, because it adds good stuff like calcium and potassium back into your water. But it also sports a pod system to infuse flavors and enhancement boosts into your water.

At the end of the day, Pani creator, Allen Tsai just wants to improve the water you’re drinking. Pani (the word) means “water” in Hindi, and Tsai was inspired to launch Pani (the company) in 2018 after spending time digging water wells in Nepal. Pani’s first product was an IoT water flow meter that tracked water usage. That product turned out to be more of a B2B play, but for this new hydration system, Tsai is focused on the consumer market.

In addition to filtering, mineralizing and flavoring water, the countertop Pani device also dispenses said water hot and cold, between 40 and 212 degrees Fahrenheit.

Pani is launching at a time of growth for the bottled water industry. Even soda giant PepsiCo got in on the action a few years back with its acquisition of SodaStream. So the timing is right to catch on with audiences that still want flavored/mineral water but don’t want to buy single-use bottles and contribute to the world’s huge plastic waste problem. In addition to eliminating the need for bottles, Pani’s flavor pods are multi-use and the plastic housing is reusable, so it avoids Keurig-like waste problems as well.

All of this, however, does not come cheap. Early Pani backers can buy a Pani for $199 (while limited supplies last). When it comes to retail in the Spring of 2022, a Pani will cost $399. That’s a lot for a single-use countertop device. It does however, offer more functionality than the Mitte, which just mineralizes water, or the Rocean, which only creates fizzy water.

In the end, the Pani is many things, now it just needs to see if it’s the right thing for consumers.

PeakBridge Commits Up to $3M in Funding for BE WTR

Investment firm Peakbridge is opening up the funding tap for Swiss hydration company BE WTR. In a LinkedIn post this week, Peakbridge Founder and Managing Director, Nadav Berger, announced that his firm “has committed to invest up to $3M in BE WTR.”

BE WTR makes a variety of hygienic water taps for offices and other businesses. The various high-tech taps can pour still or sparkling water, or heat or chill water. BE WTR taps also come with BRITA filtration built into the unit.

The B2B hydration space has been relatively quiet this year, which is understandable, given COVID shutting many business locations down. But there’s still been some activity. At the start of the year, Rocean’s sparkling water machine was getting installed in every room at the Conrad Hotel in New York earlier this year as a perk. In the midst of the pandemic, Bevi added contactless ordering features to its office smart water coolers. The pandemic also didn’t stop Pepsi from launching its SodaStream Professional water dispensers for offices this past July.

But with a vaccine on the horizon, we could see activity in office-related hydration products pick back up. Some companies are re-opening traditional offices, while others are creating smaller regional hubs that employees occasionally come into. Regardless of what shape an office takes post-COVID, a large swath of office worker employees will probably spend less time in actual buildings. As such, companies will seek to maximize that in-person time together. Part of that will be adding small touches like easy-to-use high-end water taps that not only reduce in-office waste (fewer bottles of water), but also give employees a little added comfort.