Sweetgreen CEO Jonathan Neman told investors this week at William Blair’s Growth Stock conference that the company plans to have its Infinite Kitchen robotic makeline installed at all new locations within a five-year timeframe. The proclamation marks the first time the fast-casual salad chain has indicated they plan to deploy automation across all of its new locations.
According to the analyst’s note about Neman’s disclosures at the conference, the early results from the Infinite Kitchen have been extremely positive:
Sweetgreen’s first Infinite Kitchen (robotic assembly makeline) has proven that the technology works, with zero downtime so far and significant benefits related to faster throughput and improved portioning and order accuracy (order portioning and accuracy have historically been the company’s weakest links in NPS). With less labor intensity and greater job satisfaction so far, we believe the Infinite Kitchen has the potential to structurally change sweetgreen’s labor model, as roughly half of variable labor stems from assembly.
Another interesting disclosure from the conference was the success of the company’s membership program. According to William Blair, Sweetgreen’s sweetpass and sweetpass+ “are yielding incremental guest frequency, with gamified and personalized challenges yielding a 15% frequency lift while sweetpass+ ($10 monthly membership offering a $3 daily discount) is exceeding expectations with a significant lift in frequency (management indicated it would be happy with an incremental two visits per member per month) and low churn.”
These results show the company has improved food production, customer experience, and loyalty by deploying new technology. The result is a stronger bottom line, as Blair predicts the company will continue its fairly impressive 20%+ EBITDA margins in established locations and new build locations in the coming years. For a company that has long stated it’s as much a technology company as a restaurant company, it looks like its approach has continued to yield dividends and keep Sweetgreen one of the most interesting chains in the restaurant business.
