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Kickstarter

October 21, 2016

Eat My Face: I made a 3D-Printed Pancake Selfie With the PancakeBot

This series explores the world of 3D printing through the most navel-gazing image possible: the selfie.

He seemed surprised that I wanted to eat it. I was standing in the middle of Storebound’s New York City offices with a plate of my face in pancake form hot off the 3D printer, staring at the guy who’d just helped me engineer my breakfast.

“Do you have any maple syrup?” I asked.

I had been waiting for this moment for a while. As soon as I’d heard about the PancakeBot, a gizmo that would PRINT PANCAKES, I’d known those flapjacks were in my future.

You start by either choosing a design from the archives or drawing an original image with the PancakePainter app. I’d used the PancakePainter to make a pretty rooky cartoon of myself.

MeganCartoons

Save it to an SD card, pop it in the printer, and hit a few buttons and the PancakeBot draws the image in batter onto a griddle: A pump forces the air into the nozzle holding the batter, causing it to dispense, and a vacuum keeps the batter in place. The printer moves the nozzle over the griddle, tracing the lines you drew on your screen. Dark lines on the image are painted first so the batter can cook longer while lighter sections on the image are painted last. Here’s a slick video to explain the process.

After an inventor named Miguel Valenzuela made the first version out of LEGOs for his daughters, Storebound started working with him on a Kickstarter to see if there was demand. Turns out there was: In less than 30 days more than 2,000 backers pledged more than $460,000, and they’ve sold more than 1,000 units at $300 a pop. Now you can get a pancake printer at a Sears near you (and a host of other places). Legal firms, small businesses like bakeries, and even a 3D-car-printing company have all bought one, as well as many families.

Storebound says they see this as an educational product, something designed to get kids and adults into the kitchen and teach them about viscosity, temperature, and pressure. Sure, that might be true for a few minutes when they first pull it out of the box, but let’s call this what it is: novelty. More disturbing to me is the idea that we’re trying to teach kids how to cook without considering the actual ingredients they’re cooking: Storebound demoes the machine with Aunt Jemima’s, which they water down so that the finished product resembles something somewhere between a crepe and a pancake. You could use your own scratch-made batter to step it up a notch, but that’s clearly not the point of the printer. To me the most exciting thing about 3D printing in the kitchen is that it will elevate food by making it easier to prepare or better-tasting, not that it will become a onetime gimmick.

PancakeBotPrinting

After waiting about 10 minutes for my pancake to print, I couldn’t wait to bite into it. What I tasted was kind of like a flat, soggy animal cracker with alternating crispy and doughy bites. In other words, the PancakeBot might get you pumped about your breakfast, but in the end you’ll probably go hungry.

August 14, 2016

The Catalyst Takes Aim At The Mess In Homebrew Fermentation

Homebrewing is a hot area in the smart beverage space. With startups like PicoBrew, a Seattle-based company making complete homebrewing systems designed to take the guesswork and mess out of making beer at home to Alchema, a company that’s crowdfunding a product to make cider at home from fruit and yeast, there’s no shortage of new stuff to report.

The success of these early systems is prompting others to jump in and create products that all serve the growing demand to make alcohol at home. Enter The Catalyst. The Catalyst Fermentation System just a piece of homebrewing equipment that simplifies the fermentation process, making it easier than ever to make great beer at home.

Fermentation is arguably the trickiest part of the home brew process – the temperature of fermentation and the sanitation requirements can make or break a batch. There’s such a need for easier solutions, in fact, that The Catalyst isn’t the first crowdfunding attempt at making fermentation easier for homebrew enthusiasts. Whirlpool, through its W Labs incubator, raised over $220k on Indiegogo earlier this summer for their homebrew fermenter, Vessi.

The Catalyst’s successful Kickstarter campaign is yet again another demonstration for the demand in the market for better homebrew equipment. Touting improved form and function, The Catalyst quickly hit their $50,000 goal and at the time of this piece is closing in on $300k in funding from over 1300 backers. The product is the creation of a homebrew kit and recipe company called Craft a Brew based in Orlando, FL. Looking to give customers an even simpler way to brew at home, Craft a Brew created its first hardware product.

“With the Catalyst, we’ve simplified the steps that come after brewing so you can do all of them without having to siphon, transfer, or use any more tools until bottling day,” the company’s crowdfunding pitch reads. The device allows you to complete several steps in the home brew process all in the same container and then allows for a clean and simple transfer to the bottle.

It might help the spouses and roommates of homebrew enthusiasts as well; The Catalyst is designed to be smaller, cleaner and more aesthetically pleasing than most brewing equipment. The Craft a Brew team has actually been researching, testing and prototyping the idea for almost 2 years and has promised to ship The Catalyst to backers by October. The company is still taking pre-orders for the time being on their Kickstarter page.

 

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