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The Spoon

Daily news and analysis about the food tech revolution

McCormick

Tastewise Launches Its AI-Powered Food Prediction in the UK

Tastewise, which uses AI to predict consumer food trends, announced today it has launched its platform in the UK and added more localized data to help restaurants and food producers in that region better anticipate consumer eating habits. According to a press release sent to The Spoon, Tastewise has integrated data from 183,000 restaurants and delivery menus, over 2.8 billion social interactions, and 1.2 million online recipes from the UK into its platform.

The Tastewise platform, which launched in February of 2019, helps CPG companies better predict food trends through artificial intelligence (AI). It analyzes consumer touchpoints (think Instagram photos and online recipes) to find not just what foods consumers are eating right now but also their deeper motivations for choosing those foods. When we spoke about a year ago, Tastewise CEO Alon Chen used the example of sauerkraut to illustrate the point: 

“Right now, according to [Chen], it’s a popular food, but the trend is less about raw cabbage and more about the process behind it, which is fermentation . . . Food companies analyzing data via the Tastewise platform can see such data and consider how they might implement fermentation into their offerings.”

Tastewise counts Nestlé, PepsiCo, General Mills, Dole, and other major CPGs among its customers. With today’s launch, UK-based food businesses will also be able to utilize the platform to get more real-time insights into consumer food behavior, which is a must in these pandemic-stricken days, according to Tastewise: “The pandemic has made it clear that it’s imperative to have your finger on today’s pulse each time a decision is made,” Chen said in today’s press release.

Speaking of which: along with the news of its UK launch, Tastewise also released a new report on UK consumer food trends during the pandemic so far. Among them:

  • Sustainable foods are rising 52 percent in popularity year over year, though health and fitness are motivating this trend, not environmental concerns.
  • UK demand for meal kits is up 200 percent.
  • CBD is fading in popularity.

Tastewise is not a sensory platform a la Spoonshot or Climax Foods. However, it is similar in that it leverages AI to help companies bring in-demand products faster by sinking less money into traditional R&D. And given the upheaval the pandemic has caused across the food system, both CPGs and foodservice companies will be leveraging more AI in the future to keep costs down by offering their customers the most relevant items possible. 

SKS 2019: IBM and McCormick Use AI to Make the Best Possible Barbecue Chips (and More)

Say you’re developing a new barbecue potato chip. You’re using spices from McCormick, which has not one, not two, but over 100 types of garlic flavoring. How do you decide which garlic(s) to use, and in which combinations, to make the best product for your target demographic?

That’s where artificial intelligence (AI) can help. Last year, McCormick, the largest flavor company in the world, went public with its five-plus-year partnership with IBM to build a flavor platform using machine learning. We dove deep into this partnership at SKS 2019, when The Spoon’s Chris Albrecht spoke with McCormick’s Chief Science Officer Hamed Faridi and IBM Principal Researcher Richard Goodwin about how AI can help make better, tastier products in less time and with fewer dead ends.

Check out the video below to watch the entire panel (it’s super nerdy and cool).

Hamed Faridi on the SKS 2019 stage. (Photo: The Spoon)

To whet your appetite, here’s a quick overview of what Faridi and Goodwin discussed in the session.

“The [CPG] iterating process is a very time-consuming, old system,” said Faridi during his onstage presentation. “But that’s the only thing the industry has.” All of that changed when Faridi was driving home and heard an NPR interview with a scientist from IBM’s Chef Watson, a program that develops bepsoke recipes based off of chemical flavor affinities (for example, leeks and chocolate.) Immediately, he was struck: this was the missing piece of the puzzle to develop better products in a smarter way.

Computers can’t taste or smell, so how do they know which flavors taste well together? That’s where data comes in. McCormick has kept all of its data from various flavor development processes and product experiments since the 1980s. IBM’s machine learning algorithms can take those data points and make suggestions about new ingredient combinations without having to go through all the trial, error, and staff training that a human R&D team requires.

The result is a 70 percent reduction in product development time and increased stickiness in the market. Faridi said that the IBM partnership is working so well they expect all of their labs will be using AI by late 2021.

This session was a fascinating look into how a flavor giant and a technology giant have teamed up to make better everyday products. Watch the full video below and get ready for more SKS 2019 content coming your way over the next few weeks!

SKS 2019: Case Study: McCormick & IBM Build an AI-Powered Flavor Platform

McCormick’s Hamed Faridi on How CPG Giants Can Leverage AI and Data to Stay Nimble

Anyone else remember having to rummage through the deep, dark recesses of your spice cupboard in search of a bottle of peppermint extract, or maybe some “rubbed sage”? That’s where the McCormick brand has lived for most of my life.

Which is why it’s so interesting to see the spice giant branching out to leverage AI and data to create new flavors, personalized spice blends and even a grill that plays music based on what you’re cooking. That’s a hell of a leap from taco-seasoning packets.

This new tech-y push is led by Chief Science Officer Hamed Faridi, who will be at the Smart Kitchen Summit (SKS) with Richard Goodwin, IBM lead researcher, discussing their recent collaboration and AI-powered flavor platform. We emailed Faridi a few early questions because October was too long to wait. (Buy your SKS tickets now, they are going fast!)

This interview has been lightly edited for clarity and grammar.

Lately McCormick has been combining flavor and AI, for example through its Flavorprint service and its partnership with IBM. Do you think this combination is a trend we’ll see more of?
Flavorprint service is provided by the Vivenda Corp. McCormick AI is currently under development via a partnership with IBM Research and is solely focused on new product innovation. We are assembling a database of 14,000 ingredients, over 400,000 formulations, millions of culinary recipes, and over a billion sensory and consumer data points loaded on a highly proprietary algorithm to be an inspiration partner for our product developers who are working in 20 labs located in 14 countries. It is a learning algorithm that becomes smarter and more innovative when receiving feedback from the developers using it on their daily product development activities.

What role do you envision large CPG companies such as McCormick playing in the future of food?
A lot. The large CPG should become more nimble and agile and respond quickly to the changing consumer taste, habit and experience. That is exactly what we have done in the past and will continue to do in the future.

In the coming decades our industry will be facing seismic changes. Among them is the unprecedented explosion of e-commerce that has disrupted the entire retail supply chain from end to end. The food industry will go through major M&A to stay competitive. The new generation of consumers, led by millennials, is forcing CPG companies to have a greater focus on transparency, natural and organic products, GMO, sustainability, and social responsibility.

Additionally, the information technology revolution will change almost everything we are doing today. Nutrogenomics and customized nutrition will transition from experimental to mainstream. And last but not the least, global warming, droughts, and loss of cultivable land and mass migration from rural to city centers are threatening all agriculture-based industries.

As the Chief Science Officer of McCormick, my number one responsibility is to turn all these seemingly insurmountable challenges into opportunities for accelerated growth, wealth creation, and competitive advantage. For example, e-commerce will provide unlimited shelf space which in turn will offer a platform for significant increases in new product introductions and mass customization. Advances in data analytics, artificial intelligence, and robotics will simultaneously make new product development better, faster, and cheaper. Potential loss of cultivable land lends itself to the exploration of aquaculture. There is never a dull moment in what I do day in and day out.

How does a large, established company like McCormick innovate and pivot to take advantage of fickle consumer trends?
By being committed to science-enabled innovation and acting nimbly.

What’s the one spice you couldn’t live without?
I love my cinnamon sprinkled over my breakfast every day. I never miss sprinkling black pepper, oregano and taragan on my salad for lunch and dinner. I love to have my tea with a dash of cardamom. My wife always adds a blend of turmeric, cinnamon, rosemary, cumin, and saffron to cooked rice she makes almost every evening that we eat at home.

Keep an eye out for more speaker Q&A’s as we ramp up to our fifth year of SKS on October 7-8 in Seattle! We hope to see you there.

Newsletter: Making the Convenience of Delivery More Convenient, Impractical Home Kitchen Gadgets

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Talk to most individuals in today’s restaurant biz, and they’ll tell you that delivery is table stakes at this point. But a slew of news stories from the last week suggests some aren’t satisfied with simply inking a deal with a third-party service. Now, companies are adding haute cuisine, drones, and alternative locations to the list of things they can offer via delivery.

Yesterday, 7-Eleven joined these efforts by releasing 7NOW Pins, a feature that lets customers order via the convenience store chain’s 7NOW app and get their goods delivered to public places like parks, beaches, and sports stadiums. For 7-Eleven, delivering to these so-called hot spots makes a lot of sense, since drinking Slurpees is practically as common an outdoor activity as volleyball.

7-Eleven’s idea isn’t new. Domino’s launched a similar program in April of 2018 and has since been delivering pies to more than 200,000 of these public spaces around the country.

Domino’s, however, was focused more this past week on another delivery-related initiative: in-car ordering. Ever since it announced a partnership with Xevo, who makes in-car commerce technology, the pizza chain has been working to bring in-car ordering for delivery and pickup orders to more drivers around the U.S. As of last week, Chevrolet owners whose cars are equipped with the company’s Marketplace platform can order Domino’s while they’re still en route to home, and, because of the way Marketplace is configured, can do so without ever having to touch their smartphone.

Uber Eats Takes Haute Cuisine to New Heights
But maybe pizza and Slurpees aren’t your thing. No worries. Other companies are applying the convenience of delivery to more upscale foods, including Juniper & Ivy’s “In-N-Haute” burger, which Uber Eats will soon make available via drone in San Diego. While as of right now the drones will be dropping orders off with an Uber Eats driver who will finish the delivery, using them for even part of the process can save significant time, which means the $21 dollar hamburger would theoretically reach your door in a much fresher state.

Interestingly, Uber Eats’ other drone delivery test is with McDonald’s, the polar opposite of haute cuisine. But testing with two such extremes makes sense. As I wrote recently:

Whichever is more successful in terms of both quality of the food when it finally arrives at your door step as well as overall customer satisfaction with the experience, will tell Uber a lot about where to bet its hand in the upcoming drone delivery race.

Now if they could just figure out how to drone-drop haute burgers to my next beach trip . . .

The mycusini chocolate 3D printer

Impractical Cooking Fun for the Whole Family
Back in the world of at-home culinary devices, Mike Wolf dug into an impractical-but-so-cool activity for the kitchen: 3D printing chocolate.

The mycusini printer functions much like other 3D printers, only in this case it dispenses chocolate layer by layer. The device is expected to ship to backers by the end of 2019. Sadly for Mike and other U.S. fans of choco-printing, mycusini will only be available in Europe, Australia, and New Zealand initially.

Statesiders might instead look to McCormick’s new gimmick: a grill integrated with a DJ system that changes tracks based on what you’re cooking. As Catherine Lamb wrote this week, the SUMR HITS 5000 grill “links pre-recorded music and sounds to a weight-sensitive condiment tray and the grill itself. So when you pick up the hot sauce or flip your veggie burger, new sound bites play from a speaker presumably embedded somewhere inside the grill.”

While the SUMR HITS 5000 grill probably won’t be making it on checklists of any serious grillers, it could at the very least provide a few entertaining moments for upcoming summer BBQs this year. Throw in an order of delivery Slurpees, and you have yourself a legit party.

Until next time,

Jenn

McCormick SUMR HITS 5000 Grill Plays Music Based on What You’re Cooking

A perfect summer evening for many is grilling in the backyard with good friends, good, beer and good tunes. Flavor company McCormick is trying — maybe a little too hard — to capitalize on that last one.

A few days ago the spice giant announced it had teamed up with fellow grill stalwarts French’s Mustard, Stubb’s Bar-B-Q Sauce, Lawry’s Seasoned Salt and Frank’s RedHot to create SUMR HITS 5000. It may sound like a sub-par CD compilation from the early 2000’s but the SUMR HITS 5000 is actually a grill integrated with a DJ system that switches up tracks based on what you’re cooking.

The press release doesn’t dive too deeply into how the whole DJ-ing bit actually works — only that McCormick is using custom hardware and software based on machine learning algorithms to “produce beats based on food placement and product usage, ultimately creating custom music tracks.”

Based off of the promo video below, it looks like the SUMR HITS 5000 links pre-recorded music and sounds to a weight-sensitive condiment tray and the grill itself. So when you pick up the hot sauce or flip your veggie burger, new sound bites play from a speaker presumably embedded somewhere inside the grill.

McCormick Presents: SUMR HITS 5000

Yes, this is absolutely a gimmicky marketing ploy. Yes, the entire concept absolutely sounds like it was dreamed up by a bunch of dads trying a little too hard to resonate with the “youth.”

However, the SUMR HITS 5000 is an interesting new effort on McCormick’s part to capitalize off of a red-hot (sorry) food trend: flavor and AI. Just a few months ago, the spice giant teamed up with IBM on a new initiative that uses AI to develop better spice mixes more quickly and efficiently. The company also has its Flavorprint service, which draws on consumers’ recipe search histories to recommend new spice-driven recipes.

It’s unclear if this is just a one-off or if McCormick plans to go on tour with or eventually sell the SUMR HITS 5000. Now if they could get on creating a grill that dispenses beers along with the beats, that would be great.

Interested in learning more about the intersection of flavor and AI? McCormick’s Chief Science Officer Hamed Faridi will be speaking at the Smart Kitchen Summit (SKS) in Seattle this October! Grab your tickets here. 

Update: A previous version incorrectly stated that the SUMR HITS 5000 didn’t work with ketchup.