One of the biggest themes we hear about in the future of recipes is the ability to fully customize recipes to accommodate allergies, dietary needs, and plain old dislikes. (Sorry, olives!)
MyFavorEats, one of the 13 companies pitching at the Startup Showcase for the Smart Kitchen Summit (SKS) next week, is working to make recipes modular, so home cooks can easily swap out ingredients or customize them to their particular appliances. Read our Q&A with co-founder Orly Rapaport to learn a little more about how MyFavorEats is leveraging AI to transform the way we interact with recipes forever, then get your tickets to see her pitch live at SKS next week!
The Spoon: First thing’s first: give us your 15-second elevator pitch.
MyFavorEats: We use AI to transform online linear text recipes into a machine-readable, easily customizable format. Users can easily swap ingredients and personalize meals to their particular dietary preferences, and adapt recipes to their new kitchen appliances.
What inspired you to create Myfavoreats?
I am a home cook and a software engineer. I like to cook and to experiment with innovative gadgets in the kitchen. I realized the need for a tool that would help me tweak recipes to meet various dietary needs and to easily adapt recipes to my new kitchen appliances.
What’s the most challenging part of getting a food tech startup off the ground?
Food and kitchen digitization opens up a new world of cooking experience. This is a new domain that is still under development, being pushed by startups as well as big enterprises. With various stakeholders’ involvement, it is quite clear that standardization and technological alignment are needed to ensure a holistic scalable user experience.
How will Myfavoreats change the day-to-day life of its users?
MyFavorEats will give home-cooks the flexibility to personalize their favorite recipes. It would help recipe publishers to automatically upgrade their linear text recipe sites into a smart, revenue-generating format. It would provide kitchen appliance manufacturers a tool for automated scalable recipe generator.
What’s next for Myfavoreats?
We are now focused on launching pilots together with recipe publishers and appliance manufacturers.
Thanks, Orly! See her pitch live onstage at the Smart Kitchen Summit next week — tickets still available.
