This week, Elo Health, a personalized nutrition startup, announced they have partnered with UK-based Nourished to offer Elo customers an option to take their personalized supplements in gummy form.
The new partnership, which will allow Elo customers to replace up to 7 pills with a single 3D-printed gummy as part of a daily supplement regimen, is the result of a year and a half of collaboration between the two companies, according to Elo Health CEO Ari Tulla.
“We’ve been trying to find and build a better product for delivering the nutrients to people,” Tulla said in an interview with The Spoon. “Nourished has developed this unbelievably good modality of 3D printed gummy vitamins, and we’ve been working with them to formulate the ideal formulation based on the Elo Health AI.”
According to Tulla, while some of Elo’s customers are perfectly okay with taking multiple pills with a daily regimen, some would prefer a different delivery method for their supplements.
“Now they can take the equivalent of seven pills in one gummy,” said Tulla. “Seven layers equals seven pills. And we’ve worked with Nourished to dose them appropriately, so they actually have the same outcomes as the pills.”
Another new option to the Elo Health platform is the company is now allowing its customers to build their initial personalized supplement profile with a questionnaire instead of a blood panel. Initially, Elo required a finger prick blood sample to get a panel determining cholesterol, lipid, vitamin D levels, and more than a dozen other biomarkers. Understandably, some customers didn’t like the expense (up to $150 per test) or the discomfort of a blood test.
Tulla says the company’s AI model has optimized its platform so customers get similar outcomes with personalized supplements without an initial or ongoing blood testing.
“We have taken the learning from the last two and a half years and thousands of people who went through the funnel. And we’ve been optimizing the questionnaire to get very close to the same way we can get with a panel.”
For those who want to continue to use blood testing for an initial panel and on an ongoing basis, Elo will continue to offer them.
For Nourished, the Elo partnership continues the company’s momentum over the past year. This summer, the company announced they were entering Japan at Smart Kitchen Summit Japan, and they are also in the market in the northeastern US, the UK, and Europe.
In the future, Tulla sees his company’s AI-powered personalized coaching and nutrition counseling.
“When you have a question about nutrition, you want to get the response right then and there. And that’s what the AI can provide. It can provide a dialogue that happens right then.”
You can listen to my full conversation with Ari in the latest episode of The Spoon Podcast. If you’d like to hear from Ari in person, join us next week at the Food AI Summit.