Ingredients startup Nuritas announced earlier this month that it has completed a $45 million Series B round. The new funding will help the company to expand globally and scale its tech platform for peptide discovery.
Like proteins, peptides are made up of amino acids. But while proteins consist of long chains of amino acids, peptides are smaller and easier for the body to break down. Nuritas uses its artificial intelligence-powered tech platform to look for new, bioactive peptides in familiar food sources. The resulting ingredients are likely to find applications in the next wave of plant-derived nutritional supplements.
After the artificial intelligence platform makes its predictions about useful peptides, the Nuritas team produces them in experimental quantities and performs in vitro, cell-based testing. If that initial testing confirms the platform’s predictions, the team scales up production, and then moves to preclinical and clinical testing phases to understand the peptides’ effects on human health.
Since its founding in 2014, Nuritas has launched PeptiYouth™, an ingredient that the company says improves cellular regeneration to slow visible signs of aging. They’ve also introduced PeptiStrong™, discovered in fava beans, which improves muscle synthesis and reduces muscle loss. The company plans to introduce both products to the market in early 2022.
The team has established partnerships with big food industry names, including Nestle and Mars. They also plan to explore applications for peptide ingredients in the medical food and cosmetics industries.
Nuritas’ Series B round was led by Cleveland Avenue, a Chicago-based venture capital firm and accelerator for food and restaurant tech startups. (Also in Cleveland Avenue’s portfolio are Beyond Meat and Bartesian, the countertop cocktail-mixing robot.) Participants included food and agriculture investors Wheatsheaf Group and Cultivian Sandbox Ventures, and the European Circular Bioeconomy Fund.
“Our new investors bring a wealth of invaluable expertise,” company founder and CEO Dr. Nora Khaldi said in a press release, “and this latest round will help to build our US headquarters, continue to expand our team, scale our platform to discover more life-changing ingredients and accelerate our route to market.”
Last year, The Spoon noted the rise of computational biology startups taking a targeted approach to ingredient discovery. Nuritas currently boasts the largest peptide knowledge base in the world—and with tools like machine learning becoming more and more relevant to food innovation, that invisible infrastructure could position the company to play a big role in the ingredients supply chain of the future.
Nuritas
Food AI Startup Gets A Boost From Bono
The celebrity turned investor trope isn’t a new story; from Leo DiCaprio to Magic Johnson, the rich and famous have often turned to the tech world either as an investor and sometimes as a founder. Recently, we’ve seen some high-profile investments in the food tech space – including actor Ashton Kutcher and his investment in Keurig-like juice startup Juicero.
The latest celebrities to jump on the food tech train are none other than U2 frontman Bono and the band’s beloved drummer The Edge. The lucky startup? Irish AI and DNA food startup Nuritas, a company working to find combinations of elements within our food and develop supplements that could act as cures to common diseases.
Nuritas joins a wave of companies launching with the plan to study and use DNA analysis to help people live healthier lives. Startups like Habit take a similar approach but use biological data to deliver customized health and dietary plans for users, tackling their nutritional needs at the molecular level.
Nuritas is currently awaiting patents for its technology which uses a combination of artificial intelligence and DNA analysis to dive deep into billions of molecules and extract components that can benefit human health. The company calls these compounds “bioactive peptides” and claims they can be used to manage a host of issues, including inflammation and potentially blood sugar levels in diabetics.
The U2 frontmen are joined by CEO and founder of Salesforce Marc Benioff along with tech entrepreneur Ali Partovi as early investors in Nuritas’ seed round of funding. Bono is no stranger to successful tech investment, having poured money into both Facebook and Dropbox in their early days.
Artificial intelligence is one of the hottest areas of tech – 2016 was a huge year for machine learning and the technology is finding its way into every vertical. The potential for AI influence on our food – from the ways we eat and cook to the types of food we consume along with the commerce, storage and healthcare implications that accompany these changes – is enormous.
Read more about Nuritas’ plan for expansion and the investment from U2.