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nutrition

December 2, 2017

Building A Common Language For Food

Perhaps the most overused buzzword in the past several years is IoT – Internet of Things. We’ve even seen IoE (Internet of Everything) and IIoT (Industrial Internet of Things) emerge – but this year at SKS 2017, we were introduced to another Internet of phrases – one that has a chance to completely transform how we interact with food in our lives.

IoF stands for the Internet of Food, an effort to create a digital language and infrastructure for food. At the 2017 Smart Kitchen Summit, Dr. Matthew Lange of UC Berkeley and IC-Foods presented on the beginnings of IoF, describing it as “bring[ing] a common data language and ontology to the world of food and the impact on activities, such as food shopping and cooking.”

Despite its name, the Internet of Food is not just about food; it’s about every process and industry related to food, such as the environment, agriculture and health. The idea is to create a language to operationalize all food-related data pertaining to these subjects and impact every industry that may touch the food chain.

This means thinking about food outside of the kitchen—before it gets into the kitchen, and after it leaves the kitchen before we eat it. Lange explains that IoF is about annotating these processes and building a vocabulary that can explain the likes of flavor components, nutrient components, energy usage, etc. By developing an ontology about how food moves through the supply chain, farmers, for example, can be given more appropriate advice about how to best grow, store, and deliver food.

When it comes to smart things in the kitchen, most people immediately jump to thinking about appliances. But Lange insists we’re getting ahead of ourselves. Suppose, for instance, you have a sensor that measures the precise humidity and temperature of a drawer in your refrigerator. Seems handy, right? “But this doesn’t mean anything if you don’t know at what humidity and temperature that spinach should be stored,” notes Dr. Lange.

This is where the Internet of Food comes in. When we bring smart into the kitchen, we have to think one step before appliances and gadgets and get smart about food itself first—and we have the data to do it.

There is already a plethora of food data available: there are traditional data sets harvested from governmental and private researchers, and there is data about food sourced from the Internet of Things. The vision for the Internet of Food is to combine all these data sets and develop an ontology to tag the data, making it interoperable between scientific disciplines and different people on the supply chain.

Beyond technical efficiency, the IoF also aims to improve perhaps the best part about food: its flavor. The question is: How can we know which flavors go well together? Lange makes an analogy to musical notes; if you dissect a musical scale, you’ll see that C plays in harmony with E, but no so much with F#. What if we can apply this systematic principle to food and food flavors? According to Lange, with a developed ontology for food, we can find an algorithm to make sense of why certain flavors are in harmony with one another.

The Internet of Food expands “smart” out of the kitchen into every process related to food harvesting, shopping, and cooking. Watch Dr. Matthew Lange’s full talk from the 2017 Smart Kitchen Summit:

October 27, 2016

Campbell’s Soup Co Invests In Food Tech Startup Aimed At Nutrition And Wellness

Campbell’s Soup Co. is arguably one of the most forward-thinking food giants in the industry today, at least when it comes to food tech investment. Earlier this year, Campbell’s announced the creation of Acre Venture Partners, the VC arm it plans to use to “aggressively participate in the disruption in food trends.” The fund includes $125 million to invest in startups that are looking at new approaches to food growth and development and using technology and innovation to change the food industry.

This week, Campbell’s announced its investment in Silicon Valley-based tech startup Habit. Habit is a newly launched company that will deliver a “complete personalized nutrition solution” based on factors like someone’s biological makeup and metabolism. The CEO of Habit, Neil Grimmer, is also the founder of Plum Organics, a company that he sold to Campbell’s back in 2013. Despite having the VC fund, Campbell’s invested directly in Habit and is the startup’s sole funder, according to a Habit spokesperson.

The company will deliver a testing kit to users and together with the app, users are instructed to gather DNA samples to ship to their certified testing lab. The data collected is combined with the user’s reported lifestyle and personal goals and thrown into their priority algorithm known as the Nutrition Intelligence Engine. The algorithm spits out recommendations for what to eat from registered dieticians and a wellness guide along with fitness goals.

But the company doesn’t just stop at recommendations – they’ll also ship you a Habit meal kit, based on your personal nutrition blueprint and give you access to certified wellness coaches to help you meet your goals.

“The entire food industry is being transformed by the fusion of food, well-being and technology,” said Denise Morrison, Campbell’s President and Chief Executive Officer. “Habit is well positioned in this wired for well-being space and poised to lead the personalized nutrition category.”

Meal delivery is a crowded space within food tech, but the areas of food data, transparency and nutrition are growing, and the combination of the two is a unique model. There are a lot of questions about how Habit – and perhaps Campbell’s, as its major investor – might use that data and how willing consumers are going to be to give it up so freely. But having deep, biological insight into what types of foods your body needs to be healthy is a pretty compelling message. Habit is currently collecting interest via a waiting list, and promises to start shipping in beta in January 2017.

Read more about Habit and Campbell’s investment.

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