Close Ad

The Spoon

Daily news and analysis about the food tech revolution

online ordering

Outsource the Turkey, Help a Restaurant

The whole “Thanksgiving-to-go” concept used to be the territory of just a handful of restaurant chains — the Bob Evans and Cracker Barrels of the world, for example. That, of course, was pre-pandemic, and now that the CDC has told Americans not to travel on Thanksgiving and the whole “home for the holidays” phrase has new meaning (like, you’re literally stuck at home), restaurants of all types and sizes are offering up their own take on the Turkey dinner.

At one point in the not-so-distant past, I might have thought Thanksgiving in a box was a bit bleak. But let’s be real: it’s been a stressful, scary year. People are alone and lonely, many are struggling financially, and the ever-present threat of the pandemic hangs over everything. Rather than spend hours in the kitchen cooking too much food for too few people, check out some of these restaurants, which are ready to do the hard work for you.

The Classic Thanksgiving Meal. You’ll find the old standards in this category: Cracker Barrel’s famous Heat&Serve Thanksgiving, Denny’s Turkey & Dressing Dinner Pack, and Boston Market’s takeout Thanksgiving (which, for the record, I’ve actually had and it was delicious). Thrillist has a big ol’ list of other restaurants here. There’s nothing fancy or unique about most of these options, but if you’re dead set on a turkey dinner but don’t want to deal with cooking it, these options are your best bet.

The Plant-Based Thanksgiving. Demand for plant-based foods has skyrocketed this year. It follows, then, that many restaurants around the country are offering 100 percent vegan takes on the Turkey Day dinner. VegNews has rounded up some notable ones here that include California’s Cafe Gratitude, the Veggie Grill chain, and many other restaurants, both local and national. 

Higher-End Thanksgiving to Go. If the industry-wide shift to off-premises has taught us one thing this year, it’s that even high-end food can be put in a box and delivered to your door. In keeping with that, a number of higher-end restaurants are offering Thanksgiving feasts to go. Some notable ones include Chart House, Fleming’s, and McCormick & Schmick’s.

Not-Thanksgiving Thanksgiving. Or you could just be totally over it all and have no inclination whatsoever to celebrate this year. Can’t say I blame you. For the usual QSRs and fast-casual joins, from IHOP to Sonic and every McDonald’s in between, Thursday will be business as usual.

Go Local. One quick glance on Twitter shows the sheer number of small, independent restaurants offering some kind of service on Thanksgiving. Encouragingly, there’s also an unbelievable high volume of tweets from folks that are ordering from these establishments in order to show their support.

An added bonus of ordering in for Thanksgiving instead of doing it yourself: most of these restaurants need the revenue. With no end in sight to either the pandemic or the struggles eating establishments face as they struggle to keep the lights on, the more support they can get on Thanksgiving, the better.

Upcoming Event: Food Waste Strategies for the Supply Chain

Restaurants are one stop along the food supply chain where a whole lot of food gets wasted. For restaurants, there are financial consequences to so much waste; for the entire world, there are environmental and human ones.

On Monday, November 30, The Spoon will be holding a virtual fireside chat with Apeel founder and CEO James Rogers to discuss how this waste happens and what we can do to stop it. That goes for restaurants as well as grocery stores, farms, distribution centers, and your own fridge.

Join James and myself on the Hopin platform at 2 p.m. PST that day to be a part of the discussion. You can register here.

And oh yeah, it’s free!

Restaurant Tech ‘Round the Web

Chick-fil-A officially made ordering via its website available after tests in the Baltimore, Maryland, and Washington, D.C. this past summer. Those that can’t or don’t feel inclined to download the chain’s app can now order digitally through the brand’s website.

Papa John’s is the latest restaurant brand to employ an AI-powered voice assistant to answer the phone. The chain will use AI company Kea’s platform, which can learn a restaurant’s menu as well as take orders, answer questions, and even upsell items. 

Washington, D.C. is allocating $35 million in COVID-19 recovery grants to restaurants as part of the city’s $100 million “Bridge Fund” for the hospitality industry. D.C. restaurants are still open, though Mayor Muriel Bowser suggested new restrictions could go into effect soon in response to the pandemic. 

Toast Launches a Tech Suite for Contactless Restaurant Payments

Restaurant management platform Toast today launched what the company is calling its “contactless payments suite” that includes two new social distancing-friendly ways for customers to pay for their meals: Toast Go 2 and Toast Order & Pay. The products aim to minimize staff-to-customer interactions for both off-premises orders and those that take place in the dining room, according to a press release sent to The Spoon.

Toast Go 2 is the latest iteration of the company’s existing handheld POS device. This time around it includes the option for contactless payment forms from Apple, Google, and Samsung. Because its handheld, it can be used in more locations than the dining room, curbside pickup and drive-thrus being two obvious places. Toast said in today’s release that this latest version of Toast Go has processing speeds that are “three times faster” than previous generations.

Meanwhile, Toast Order & Pay is the company’s take on the contactless payments technology most restaurant tech companies now offer. With it, customers can browse menus, select food, and pay for it from their own mobile device. Toast’s version follows similar offerings from Presto, Paytronix, Zuppler, and many others.

However, all of these companies are trying to push contactless tech for the dining room when there aren’t many restaurant dining rooms to speak of at the moment. New pandemic-related restrictions are sweeping across the U.S. and either limiting or shutting down indoor dining once more. While demand for more contactless tech indoors will likely exist over the long term, there may be less use for it over the next several months.

Toast, then, is wise to diversify its contactless platform with the addition of Toast Go 2. Making off-premises orders more efficient (i.e., faster) is a huge priority for restaurants large and small nowadays — as lengthening drive-thru wait times and a surge in to go orders can attest. That factor will stick around long after the pandemic leaves us, making handheld POS tech a valuable play for the longer term. 

Lunchbox Raises $20M to Expand Its Online Ordering System for Restaurants

Lunchbox, an online ordering system for restaurants, announced today it has closed a $20 million Series A funding round led by Coatue. The round also included participation from existing investors 645 Ventures and Primary Ventures, and executives from Venmo, HelloFresh, and Planet Hollywood, according to a press release sent to The Spoon. Including this round, Lunchbox has raised $22.1 million to date.

Lunchbox’s software integrates digital ordering, loyalty programs, delivery dispatch, marketing, analytics, and many other features into a single interface, effectively eliminating the need for restaurants to juggle multiple restaurant tech platforms on the front end. Businesses pay a flat monthly fee to use the platform.

The end goal as Lunchbox sees it is to give restaurants more ownership over their digital properties and operations as the restaurant biz moves deeper into the off-premises realm. That includes the all-important customer data, which up until recently was largely held captive by third-party delivery services. In the wake of the pandemic, more restaurants are taking steps to gain more control of this data along with other aspects of the customer relationship.

With the new funds, Lunchbox plans to scale up nationally to meet that demand, as well as add new capabilities to its platform and build out its team.

And while the company may only be 18 months old, it has reached a number of noteworthy deals and milestones over the last year. In September, it struck a deal with Ordermark to integrate the latter’s online ordering platform into the Lunchbox system. Last month, Lunchbox teamed up with Beam Social to let customers donate to nonprofits via their restaurant orders, and the company has also ventured into autonomous delivery via a partnership with Sodexo and Kiwibot.

All that activity and attention isn’t too surprising. The pandemic and its subsequent leveling of the restaurant biz as we know it has forced businesses to go online by adopting digital ordering and payments technologies, mobile apps, more robust rewards programs, and a whole bunch of other tech tools most restaurants can’t afford to build in-house. Lunchbox’s platform is one option restaurants have when it comes to a third-party system that can help them make sense of the seemingly endless tech options out there.

The common denominator for all these developments is off-premises ordering, which is where many restaurants are headed, if not already there. Since we’re still in the midst of the fallout created by the pandemic, it’s too early to say exactly how much of the restaurant industry will be permanently about delivery and takeout. For now, though, much of it is, which gives restaurant tech companies like Lunchbox a competitive edge.

Ordermark Raises $120M to Build More Virtual Restaurants

Restaurant tech company Ordermark announced today it has raised a $120 million Series C round led by the Softbank Vision Fund with participation from existing investor Act One Ventures. According to a press release sent to The Spoon, Ordermark will use the new funds to “help more restaurants transition to online ordering during the COVID-19 pandemic and beyond.”

Ordermark has been helping restaurants incorporate off-premises orders into their operations since long before the pandemic. The company’s hardware-software combo consolidates all order tickets (delivery, takeout, in-house, etc.) into a single channel to make the management of these tickets easier for restaurant staff.

The company has also been something of a trailblazer in the world of virtual restaurants through its Nextbite platform, which is Ordermark’s portfolio of delivery-only brands. Most recently, Nextbite launched rapper Wiz Khalifa’s Hotbox restaurant concept, much to the delight of munchies fans everywhere.

Ordermark/Nextbite relies on underutilized kitchen space in restaurants to fulfill orders for these virtual brands, which gives the restaurants themselves a chance to build up some incremental revenue. While today’s press release did not specifically name new brands or restaurant partners, the company is clearly looking to build out this virtual restaurant portfolio. Jeff Housenbold, Managing Partner at SoftBank Investment Advisers, said in the release that Softbank will “support [Ordermark’s] mission to help independent restaurants optimize online ordering and generate incremental revenue from under-utilized kitchens.”

Alex Canter, Ordermark’s cofounder and CEO, added that restaurants “must get creative by embracing technology and new sources of revenue generation to reach customers outside of their four walls.”

Ordermark said that since the start of the COVID-19 pandemic, Nextbite has launched 15 brands and has added over 1,000 delivery-only restaurants nationwide.

Winter Is Coming for Outdoor Dining, So Get Going With Off-Premises

In further proof that you can’t solve the current restaurant industry crisis by flipping a switch, Upserve released new data this week that shows many restaurants are still struggling with off-premises formats.

Upserve’s survey polled 421 players across different types of restaurants, including full-service/dine-in, fast casual, QSRs, and fine dining, among others. The big takeaway? More than half (64 percent) of restaurants feel “optimistic” about the future, but nearly half (47 percent) struggle with shifting their business models to online ordering and the formats that come with it.

We’ve seen this play out in real time for better and for worse throughout the last several months. Restaurants historically focused on dine-in service have had to pivot to delivery and curbside pickup, not to mention find affordable tech solutions that could enable online ordering. Businesses have struggled to master off-premises operations. They’ve gotten really creative with ad hoc tech stacks and worked much harder to communicate with their customers. And most all of them have seen a rise in off-premises orders. Upserve’s report said that as of July, its restaurant customers “have seen a 782.7% increase in Online Order sales volume growth.”

But Upserve also points out that autumn is practically upon us, and once colder weather comes, the option for outdoor seating will go away, not just for its own customers but for everyone. “It’s key that restaurants find an online ordering solution that works for their customers by the fall,” the report said.

The call to action for all restaurants right now is to get their off-premises strategies fine-tuned, streamlined, and operationally efficient, regardless of the trajectory of the pandemic or the future of indoor dining. Even if indoor dining returns in some form close to what we used to know, its chances of unseating off-premises at this point are slim to none.

Here’s Why Delivery Price Hikes By QSRs Could Spike Demand for Drive Thru

Admittedly, I brushed over news from earlier this week that some QSRs are raising their delivery prices more than 15 percent. But the more I’ve thought about it over the last few days, the more I wonder at two things: the chains’ motivations behind the price hikes and whether they’ll prompt more customers to order drive-thru and pickup to save a few bucks. 

Business Insider first wrote about the price hikes, noting that Chick-fil-A’s prices are 30 percent higher for delivery, while Starbucks and McDonald’s prices are about 20 percent higher. My own unscientific analysis compared the costs of McDonald’s double quarter pounder with cheese meal and found it to be $9.19 on Uber Eats versus $7.99 via McDonald’s own app. (Both prices are before taxes, delivery fees, and tip.)

That example is arguably not going to break the bank. But consider that since more people are staying home and ordering for the whole household, delivery orders are likely much bigger than a single meal, which could significantly raise the cost of dinner. 

Of course, part of the reason for these price hikes is that large chains, just like small restaurants, have to pay the third-party delivery piper when it comes to commission fees, which can go as high as 30 percent. Passing some of that burden on to the customer makes sense from a business perspective.

Question is, will customers want to shoulder that delivery burden when they could hop in the car, drive a couple miles, and collect their food via curbside pickup for cheaper? In many cases, probably not. For one thing, a lot of food from QSRs just doesn’t travel well and you typically wind up with soggy fries, watery soda, and lukewarm burgers. For another, we’re in economically uncertain times, y’all. 

Given all that, more customers will be motivated to order their fast food via pickup and drive thru, which may be part of these chains’ longer-term strategies in terms of price hikes. Restaurants make more money off pickup orders (no commission fees), and when orders are funneled through the business’s own digital properties, the customer data remains in-house. Over the last year we’ve seen an uptick in brands encouraging customers to order via in-house apps, while others are even launching their own full-stack delivery services. 

Price hike’s won’t take third-party delivery down, but if customers respond by choosing pickup, curbside, and drive-thru, the loss of business will be another swing of the hammer currently trying to crumble third-party delivery’s chances of profitability. 

Elsewhere in Restaurant Tech . . .

  • Iconic hot dog chain Nathan’s Famous has partnered with REEF to use the latter’s ghost kitchen network to fulfill more off-premises orders. The partnership is now in Manhattan, and Nathan’s has cities like LA, Portland, and Minneapolis on the horizon. 
  • Yum Brands’ digital sales hit an all time high of $3.5 billion in Q2 of 2020. The parent company of Taco Bell, KFC, and Pizza Hut notably said on the call that opening dining rooms was important but not “critical” to the company’s success. 
  • Sonic unveiled a new drive-thru design that’s further proof the drive-thru experience is also being reinvented. Contactless order and payment capabilities, expanded patio areas, and “lawn games” (?!) are all part of the new design.
  • Oakland this week became the latest city to approve a cap on commission fees third-party delivery services charge restaurants. The 15-percent cap is effective immediately and last until 90 days after the COVID-19 health emergency is over. Whenever that is. 

Run a Restaurant From Your Phone, Thanks to This Latin American Tech Startup

Click through any restaurant industry publication in these pandemic-stricken days and you’ll likely assume that to run an off-premises restaurant, you need to load up on as much tech as you can. But as we’re fond of saying here at The Spoon, when it comes to restaurant tech, quality matters way more than bells and whistles. For all the contactless dining kits, delivery integrators, and AI-enabled tools out there, it’s the simpler solutions often create more value for the restaurant.

A Mexico City-based startup called remotekitchen appears to be betting on that idea with its new restaurant tech platform that essentially lets restaurant operators run a business directly from their mobile phones. That includes everything from promoting their restaurant to taking orders and processing payments. And for independent restaurants in Latin America — many of whom are not even online — that’s all they need.

“We are mobile and this [solution] is working for a smartphone-first operation,” David Peña, remotekitchen’s founder and CEO told me over the phone last week. With fellow cofounder and company COO Diego Vielma, he walked me through the technology and how it can get restaurants up and running with their off-premises strategies.

The company started as a delivery-only kitchen in 2019 and quickly pivoted to software in response to the ongoing COVID-19 crisis. As has been well-documented, worldwide shutdowns have decimated restaurants as we know them, and there’s been much ado over the prohibitive cost of doing delivery via third parties like Grubhub and Uber Eats. So it’s perhaps not surprising that when remotekitchen started tinkering with its own software, others took note.

As restaurant tech goes, the remotekitchen platform is an extremely simple setup. A Basic plan gets you a website (those already online can simply add an “order” button), an app for receiving orders, coupon/promotion management. Those who opt for the Plus plan also get their own branded iOS and Android apps and the ability to process payments online. Either takes about a day to set up, and restaurants can also sell meals via a Facebook integration.

There’s a good reason for the simplicity here. Peña says that unlike the U.S., Latin America’s restaurant tech is “far from being developed.” Tech solutions are hard to come by, and even when they’re available, they’re overly complex.

“This is an industry that is working with almost no resources, almost no labor, so the whole industry is running on the smartphone of the owner,” he explained, adding that he’s seen many restaurants simply taking orders through WhatsApp. 

On top of that, roughly 96 percent of independent restaurants in Latin America are not online at all. There are no menus to peruse via the web, and third-party services like Uber Eats are out of the question, given the high commission fees associated with those companies.

The crew at remotekitchen bundled all of these factors together and have built a solution to address them that works on any device and is most appropriately suited to mobile devices. “We believe we can unlock a new market by giving access to a technology,” said Peña.

It’s very early days for the company, which is still in testing phase. They are currently working with just 10 restaurants, though Vielma said that over 50 are on a waiting list and will be able to use the software once remotekitchen “really understands how we are adding value to this small group of restaurants.”

One thing that may help that progress along is the company’s recent participation in food business accelerator Food-X. When remotekitchen joined the cohort back in March, they had no product on the market. Without any technology to back it up, they quickly launched a landing page and started signing up restaurants and figuring out how their product could add actual value to the Latin American restaurant industry.

“They actively seek out feedback and iterate as quickly as any team we’ve worked with so the product gets better and better, not because of guessing, but because they are engaged with their customers, their advisors, and their investors to understand what works and what doesn’t,” Peter Bodenheimer, Partner and Director at Food-X, added over email.

That this past Food-X cohort was entirely remote actually helped. Vielma noted that staying in Mexico City and doing a virtual cohort let the company stay focused on their core market and in communication with the restaurants surrounding them.

At the moment, remotekitchen is developing the final part of its product before they officially go to market. From there, the company plans to start raising its seed round.

The overarching goal is to empower any restaurant to get online — no small feat when the majority of your target region is currently offline and a pandemic is currently wrecking havoc on the entire industry. A huge part of the restaurant industry’s evolution will be the shift towards more and more off-premises orders, for which an online component is pretty much mandatory these days.

Peña says that remotekitchen’s long-term goal “is to enable universal access to healthy delicious and affordable food by democratizing the marketplace.” In other words, anyone can be a restaurant, thanks to mobile-first restaurant technology. 

Online Order Platform Zuppler Launches a Contactless Order and Pay Package for Restaurants

Online food ordering platform Zuppler today announced a contactless ordering package restaurants can use as they begin to open the front of house under new social distancing guidelines. Called Menu Anywhere On-Premise, the software specifically addresses the need for more flexible, dynamic menus and contactless ordering for dine-in customers. 

Zuppler currently works with about 15,000 restaurants. The Conshohocken, PA-based company’s platform integrates directly with restaurant websites and POS systems, as well as loyalty programs like LevelUp and Punchh.

The company is among those restaurant tech players now focusing on contactless solutions for restaurant dining rooms, most of which now have to operate with reduced capacity, fewer staff, and new standards for social distancing. Those social distancing measures are quickly phasing out things like reusable menus and self-service kiosks, which means more restaurants are now looking for digital options for customers when it comes to browsing menus, ordering food, and paying for it.

“Today’s launch is a natural extension of our current offerings, and is entirely driven by the needs of our clients,” Zuppler’s founder and CEO Shiva Srinivasan said in today’s press release.

Like other Zuppler products, The Menu Anywhere On-Premise tool integrates directly with a restaurant’s main system, including its website and any loyalty programs. Customers can then use their own mobile devices to browse a menu and select items to order. Those orders are automatically sent to the restaurant kitchen, and customers can track the status of their order on their phones as well as pay for their meal. Since Zuppler’s technology is integrated with loyalty programs, customers can earn points from their orders at participating restaurants. 

Restaurant tech companies across the industry are now pivoting to offer bundles of contactless software to restaurants. Presto, CardFree, ConverseNow, and Sevenrooms, among others, all offer some form of contactless order and pay features restaurants can add to their tech stack. While this shift in focus is partially a way to help restaurants reopen their dining rooms, it’s also a necessary move for these companies when it comes to staying relevant in a world that no longer revolves around the restaurant dining room.

Zuppler’s history as an online order platform as well as its existing integrations with POS systems, loyalty programs, delivery services, and services like Google ordering have given the company credibility when it comes to digital ordering in restaurants. Now we’ll see if that translates to the actual dining room as customers slowly but surely go out to eat once more.

ChowNow Launches a Loyalty Program Designed to Get Struggling Restaurants Paid

Digital restaurant ordering platform ChowNow unveiled its Loyal Local Membership program this week. The restaurant-to-diner service gives customers ongoing discounts on their orders while simultaneously funneling a little extra money to the restaurants themselves, according to a company press release. 

ChowNow quietly launched the service at the end of March before making a more official announcement this week. Like many other restaurant industry initiatives these days, Loyal Local was developed because of COVID-19’s ongoing impact on the restaurant industry and the precarious financial positions many restaurants now find themselves in thanks to dining room closures.

Customers can sign up for the program by pre-paying a one-year membership fee through the ChowNow site that goes directly to the restaurant. Based on the level of membership they select — bronze, silver, or gold — they then receive up to 25 percent off on every order they make at participating restaurants for a year. A bronze status membership is $25/year and gets users a 10 percent discount. Silver is $40/year for 15 percent, while gold is $100/year for 25 percent.

Highly important is that this membership only works for orders made directly through the restaurant, either through its website or mobile app. Doing so not only builds a more direct relationship between restaurants and their customer; it also reduces the commission fee restaurants owe third-party delivery services. Usually, restaurants pay a service like Grubhub a fee per transaction based on marketing, order processing, and the actual delivery of the food. Knocking two of those elements (marketing and order processing) out of the equation cuts down on those fees, which, if you haven’t heard, are currently gutting restaurants. Most restaurants, though, will still need to use some third-party service capabilities for the actual delivering of the food.

It’s also a way for restaurants to boost mobile ordering and contactless payments, both of which will be important to the overall restaurant reopening process.  

The program also provides something of a cash infusion to restaurants. ChowNow doesn’t charge restaurants to participate in Loyal Local, and customers pay upfront for the membership. All proceeds from membership fees go to the restaurant. A post by ChowNow has an extensive breakdown of the purported financial benefits for restaurants.

The company said in its press release it has added over 670 restaurants to the platform over the last couple weeks across California, Illinois, New York, and other states. 

Restaurants need all the help they can get right now, but they’re not the only ones struggling to stay relevant. Restaurant tech companies are now having to prove that their products and services have real value to restaurants and not, as an industry friend of mine likes to say, a solution in search of a problem. The more a company can draw a direct line between its tech and a restaurant being able to keep its lights on, the better.

In-house? Third-party? Why Online Ordering Isn’t One or the Other for Restaurants in 2019

When it comes to online ordering, some restaurants will soon need to offer the functionality through their own apps as well as via third parties like Grubhub.

Restaurant-tech powerhouse Toast indicated that much in its recently released “Restaurant Success in 2019” report, which surveyed 1,253 restaurants and 1,030 guests across the U.S. In the report, online ordering plays a starring role, with both restaurants and guests calling it one of the most important technologies for today’s restaurant experience.

In and of itself, that’s not terribly surprising. Over half of restaurant spending will be off-premises by 2020 and will account for up to 80 percent of the restaurant industry’s growth over the next five years according investment group Cowen and Company. Unless every restaurant in America soon installs a chatbot to answer phones, online ordering via apps and websites will become a must for every eating establishment in the industry.

But according to the Toast report, what that looks like will vary from restaurant to restaurant, and businesses won’t necessarily have to sign their brands away to the DoorDash’s and Grubhub’s of the world to stay competitive. In fact, 51 percent of guests surveyed in the Toast report said they had placed an order via a restaurant website in the past month compared to 38 percent of guests who had ordered from third-party service.

That’s both good news and another challenge for restaurants. Customers ordering directly from a restaurant’s website can save the business some of the fees that stack up when customers order through a third-party service like Uber Eats. The flipside for restaurants is that if you don’t have your own delivery fleet, you still have to pay for drivers and, as the report rightly points out, developing an in-house online order system is expensive and probably not justifiable for independent businesses with only one or two locations. It’s a different story, though, for multi-unit chains, as the Toast report indicates:

Getting an app developed for your restaurant may not be viable for a small restaurant with one location, but if you franchise, it could be a boon to your business. The majority of diners are ordering online a couple times a month and looking for a variety of pickup and delivery options.

Even so, the Toast survey makes it clear that customers still want the option to order via third-party delivery services, with respondents having ordered most from Grubhub, Uber Eats, and DoorDash in the last year. (Postmates is completely absent from the list.) According to the report, it’s “extremely important for restaurants to be represented across multiple third-party delivery platforms.”

Despite the continued popularity of third-party delivery services, though, the litany of criticisms lobbed at them grows: commission fees, tipping policies, antitrust issues, and questionable profitability over the long-term. At the same time, companies like ShiftPixy and Olo are becoming more popular with technologies that actually make it easier for restaurants (chains, in particular) to develop and maintain in-house ordering capabilities.

Both those trends, coupled with the constant consumer demand for speed and convenience, will create a fine balance restaurants large and small must strike in the coming months.

ItsaCheckmate and Allset Team Up to Streamline Pickup Orders for Restaurants

With digital restaurant orders set to triple by 2020, it’s becoming more crucial than ever for restaurants to find ways to manage the flow of different sales channels, from third-party sources to in-house mobile apps. And it’s not just delivery. Takeout also accounts for part of the digital orders placed by 60 percent of consumers each week in the U.S. Even in-house diners can now order via an app rather than a server.

ItsaCheckmate, whose software platform streamlines the task of juggling all these orders, has teamed up with Allset to address the latter two of those sales channels: takeout items and in-house meals ordered ahead of time. The partnership, announced today, is aimed at helping restaurants transition to digital ordering, even if they don’t yet offer straight delivery.

ItsaCheckmate’s technology integrates all incoming orders from third parties into the restaurant’s main POS system. Right now, the system connects major POS vendors like Toast and Clover with outside services like Uber Eats, DoorDash, and Postmates. Other third-party partners include the likes of Bite Squad, Texas ToGo, delivery.com, and ChowNow among them.

The whole point of integrating third-party order services with restaurant POS systems is to make the day-to-day workflow easier for restaurant owners and staff, who would otherwise have to manually input all the orders coming from disparate sources — a process that’s fraught with confusion and very prone to human error.

The Allset app, meanwhile, currently serves a few different channels: you can reserve a table, order food, and pay for it before you ever set foot in the restaurant. More recently, the company started offering customers the ability to order and pay for pickup items, too.

Integrating the app with ItsaCheckmate will allow restaurants wanting to include the Allset app among their sales channels to do so without creating more confusion.

ItsaCheckmate counts Dig Inn, Five Guys, Momofuku’s Milk Bar, and Bareburger among its customers. To date, the company has raised $3 million. Allset has raised a total of $8.4 million and currently serves restaurants in NYC, Los Angeles, San Francisco, Chicago, and Houston, TX.