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The Spoon

Daily news and analysis about the food tech revolution

Pepper

Softbank Brings Yo-Kai, Servi & Pepper Together to Demo End-to-End Roboticized Food Service

Last week, the robotics division of Japanese tech and energy conglomerate Softbank showed off a future in which food service robots work hand in hand to deliver a meal to the customer.

The demo featured a Yo-Kai ramen vending machine, a Servi server robot from Bear Robotics, and Softbank’s own Pepper humanoid robot acting as a host and entertainer. The announcement and demo were part of a newly focused effort by Softbank Robotics to position itself as a robotics integrator.

The demo took place in the Shibuya district of Tokyo, at Softbank’s robot restaurant proof of concept store, Pepper House. As seen in the video below, the process flow for a food order starts with the consumer ordering on an app. From there, Yo-Kai starts preparing the ramen, and a cartoon version of Pepper appears on the screen preparing the ramen. Once the ramen is ready, Pepper sends a notification to Servi to approach the Yo-Kai. From there, a human removes the ramen from the Yo-Kai and places it on Servi’s tray, and Servi brings the hot ramen to the customer’s table.

ラーメン調理ロボット自動販売機　注文、調理、配膳すべて自動化 SoftBank Ramen robot vending machine, order,cook,serving ,automated

According to the Japanese publication Robotstart, Softbank envisions the installation of a robot hand on the Servi in the future to eliminate the need for a human server.

The demo is an interesting illustration of a fully automated robotic future. Most implementations of food robotics today involve single robots that automate only a portion of the food service process, whether prep, cooking or serving food itself. We haven’t seen many examples of the interconnection between the various parts of the process, mainly because startups building these machines tend to focus on the part of the process. Softbank hopes to change that by providing integration services to combine all the pieces into one integrated service offering.

If other more mature industries are any indication, the arrival of integration services to the food robotics business is a relatively natural evolution of a currently nascent industry. Other tech sectors like enterprise IT, telecom, and retail tech all have evolved integration consulting industries, and it’s not hard to imagine some of the more prominent players in adjacent spaces moving to become food robotics integrators like Softbank. The ability to tie together disparate robotic systems from different companies will become relatively commonplace and a necessary step to push the food robotics space beyond the small niche it resides in today and will be instrumental in building the fully automated restaurant concepts of tomorrow.

Pepper the App Aims to be the Instagram for Cooking

Jake Aronskind realized that every time he went on a social media platform, most of what he was seeing was food. After the pandemic began, this was amplified. Seeing people he never thought would be cooking and baking made him realize that there needed to be a more specialized platform for sharing food and recipes. This resulted in him and several cofounders developing the Pepper app.

Specialized social media platforms exist for activities like running (Strava), reading (Goodreads), and hiking (AllTrails). Still, most foodies share their culinary creations on the most popular platforms like Instagram, Facebook, Youtube, TikTok, and Pinterest. I recently spoke with Aronskind prior to Pepper’s Labor Day weekend launch, and he said, “It’s this idea of building a platform for a specific niche in your life. At the end of the day, Instagram, Facebook, all these other platforms, are simply not made for niche activities.”

Pepper most closely follows the format of Instagram. The app features a newsfeed where you can see the posts from friends and the people you follow. Instead of just adding a caption to go along with a photo, the poster can add a full recipe or list of ingredients. Similar to hashtags, there are options to categorize the recipe with different tags, including different diets (i.e., vegan, keto, gluten-free), difficulty level, and meal type.

From the app’s explore page, trending recipes can be seen from other users. If you find a recipe you want to make on the explore page or newsfeed, you can click the “save” button on the photo. The “saved” section on your personal profile hosts these posts, acting almost like a digital cookbook.

Pepper the App Animation Video
Pepper’s how-to video

Social media is how many of us stayed connected with others during the pandemic, and in 2020, Americans spent an average of 82 minutes per day on social media platforms. Cooking and “stress-baking” became coping mechanisms for dealing with the negative psychological effects of the pandemic, so it’s no surprise that food posts have dominated social media platforms in the past year and a half.

Recon, a food social media app that launched at the beginning of summer (founded by former Zillow CEO Spencer Rascoff), connects users through photos of homemade dishes and restaurant reviews. Whisk, a recipe-sharing app, partnered with TikTok at the beginning of the year to trial run the integration of its recipe saving and grocery list features. Foodqu!rk is an online platform where users find their food personality and connect with others through dietary preferences.

The Pepper app launched this week, and it is available for free in the iOS App Store. It will likely be available for Android phones by the end of the month.

Pepper Groceries Pivots to Help B2B Food Suppliers Sell Direct to Consumer

There are two consistent stories that we are seeing unfold during this time of global pandemic and massive restaurant closings. First is that the traditional ways of the restaurant business are gone for now and any company that wants to survive in that space needs to pivot into something new. The second is that all the food that would have been used by those now shuttered restaurants needs somewhere to go.

Pepper sits right in the middle of that venn diagram. A few months ago it was a startup that helped restaurants streamline their food buying from multiple suppliers. With restaurants closing, Pepper’s original business plan was kind of shot. But because Pepper was working with food suppliers, it knew even though so many restaurants slowing down or ceasing operations, those suppliers still had food to sell. So Pepper did what any smart startup does in challenging times: it pivoted.

It quickly transformed its platform from business-to-business to direct-to-consumers. Pepper’s first market is the greater New York City area, and people in the five boroughs there can visit PepperGroceries.com to purchase seafood, produce, meat, cheese and even kitchen and janitorial supplies from the companies that used to supply restaurants.

Each of these suppliers has their own delivery trucks, and orders are turned around in a couple of days. Pepper currently works with four suppliers and is in talks to bring on more. For now, all the money a shopper spends on Pepper goes directly to the suppliers.

“All the proceeds are going to pockets of the suppliers,” Bowie Cheung, Co-Founder and CEO of Pepper told me by phone this week. “The general thing is to see how much relief we can provide to these [suppliers]. Drum up as much demand as we can.”

Cheung said that while the service is only available in the New York/New Jersey area right now, the platform can easily scale up and go nationwide. Pepper is venture-backed with an undisclosed seed round investment from Greylock Partners and Box Group.

Like so many things being upended by the coronavirus right now, one has to wonder whether this will be a temporary pivot for Pepper or a new normal both for the startup and the food suppliers it works with. As Cheung summed it up, “How and where does the industry go in a couple of months? I have no idea.”