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Daily news and analysis about the food tech revolution

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Andrew Simmons Shares Lessons Learned as He Launches New Pizza Subscription Platform

A couple of years ago, Andrew Simmons had big plans for his restaurant subscription business.

And why not? After experimenting with a wide range of technologies in a San Diego-area pizza restaurant, Simmons had launched a pizza subscription model that helped him generate $30,000 in a single-day Black Friday sale. Confident in his approach, he figured he could replicate the model in new markets.

But as it turns out, expansion proved more difficult than expected. According to Simmons, the challenge wasn’t the technology or the concept of subscriptions; it was moving too quickly into markets where his restaurants hadn’t yet built relationships with local diners.

“We believed that the pizza subscription program would carry us through,” said Simmons. “But when you move into a brand new market where nobody knows your brand, it doesn’t really matter what you’re offering until people have a chance to try your food and try it for a while.”

The subscription idea was simple: sell a year’s worth of pizza upfront. Customers could purchase a plan, like $197 for 52 pizzas, and redeem one each week. It created recurring revenue and served as a buffer against unpredictable walk-in traffic.

While the concept didn’t translate as well in new locations, Simmons believes it could work for restaurant operators who already have a strong local following. That’s why he’s launched a new venture and website to help established restaurants offer their own subscription plans.

He says the key to a successful subscription business goes beyond the initial funding. Operators need to manage the funds wisely, track redemptions and subscriber communications, and plan inventory accordingly. His new platform is designed to handle all of that.

“This is crowdfunding meets foodservice,” Simmons said. “You raise money upfront, but you also take on the responsibility to deliver that product across 52 weeks. You have to be smart. Or you’ll crash the car.”

You can listen to my full conversation with Andrew to hear about his plans for his subscription business below or on The Spoon Podcast.

Andrew Simmons Reflects on Past Year, Talks New Pizza Subscriptions Platform

MOTO Pizza’s Lee Kindell Talks Drone Delivery and Humanoid Robots

Last week at SKS, we had a chance to sit down for an interview with MOTO founder Lee Kindell.

Anyone who’s spent time with Lee knows he’s an enthusiastic proponent of technology, both in his restaurants and in our lives. That’s why it no surprise that he’s embracing drone delivery and hopes to see Zipline drones dropping his craft pizzas on front doors in the Seattle market by the end of this year.

While some of us may have been creeped out by the realness of Figure 01’s speech and ability to hand us fruit, Lee was nothing of the sort and said he expects the speed at which we will adopt robotics into our lives will surprise us.

You can watch our full conversation with Lee below.

MOTO Pizza's Lee Kindell Talks About Building a Fully Automated Pizza Restaurant

Meet PZZA, the Latest Pizza Robot Built by a Rocket Scientist

So what’s the deal with rocket scientists and pizza?

No, that’s not a Jerry Seinfeld punch-line setup, but an actual question I have after seeing Andrew Simmon’s recent post on Linkedin about the latest pizza robot he’s stumbled across. Simmons, who’s made a name for himself documenting his learnings as he tinkers with his restaurant chain tech stack, wrote about a new pizza robot named, well, PZZA.

According to Simmons, the PZZA robot, which automates saucing, adding cheese and toppings, and cooking the pizza, was designed by long-time aerospace engineer Omid Nakhjavani. Nakhjavani, who worked on NASA space travel projects for Boeing over a decade ago (and apparently still works for Boeing), has been perfecting his pizza robot for seven years and hopes to ship it later this year.

Readers of The Spoon might remember another pizza robot built by rocket scientist Benson Tsai. After building a combo pizza robot and food truck called Stellar Pizza, the former Space X engineer sold his company this March to Hanwha Foodtech. Hanwha Foodtech, a subsidiary of Korean conglomerate Hanwha, plans to launch a pizza chain built around Stellar’s technology in both the US and South Korea.

Before PZZA and Stellar, rocket scientist Anjan Contractor built a pizza 3D printing robot for NASA in the early aughts as part of a contract awarded to aerospace systems subcontractor SMRC. From there, Contractor went on to launch his own startup, BeeHex, focused on building robotic food printing systems.

That there seems to be a fairly robust rocket scientist to pizza robot founder career pipeline shouldn’t be all that surprising, in that a) the mechanical engineering discipline is foundational to both rocket and robot building, and b) engineers love pizza.

Nakhjavani’s engineering mindset influenced some of the design choices for the PZZA robot, including the shape of the pizzas. His robot makes rectangular and square pizzas, in part because—as Simmons recounts—”round pizzas are not efficient and waste things like boxes by being square.”

You can check out the video of the PZZA in action below and read more about its specs on its website.

Hostel Pizzas to Stadium Slices: The Remarkable Growth of MOTO’s Robot-Powered Artisanal Pizza

For most of the past couple of decades, Lee Kindell ran a backpackers hostel and boutique hotel in Seattle where he made pizza for travelers as a way to make them feel welcome and share stories over a good meal.

The pizza was so good that guests often told Kindell he should open his own restaurant. He thought it sounded like a good long-term plan but something he might do after he retired from the hotel business.

But then COVID hit.

“We lost our business, and I said, ‘You know, that retirement plan of making pizzas, we’re going to do it now.'”

Fast forward to today, and Kindell is running one of Seattle’s (and America’s) hottest restaurant concepts. In just two years, MOTO Pizza has expanded from one temporary location to three permanent ones with more on the way and a spot inside T-Mobile stadium where Kindell’s team serves up pizzas to hungry Mariner fans during every home game.

A Visit With Moto Pizza, One of America's Hottest New Restaurants.

If you want to get your hands on one of MOTO’s craft pizzas, you must arrive early (in other words, just after opening or, in the case of T-Mobile, the first couple of innings) and have a little luck. If you’re okay with waiting, you can add your name to the month-long waiting list MOTO announces on its website and socials every few weeks.

When asked if the waiting list is some marketing gimmick, Kindell says it was out of necessity.

“When we first opened, we had a four-hour wait,” Kindell told me. “Now we’ll do 250 pizzas a night at one location, and it’s all timed.”

MOTO’s POS system enables the scheduling of pizzas, but it’s far from the only use of technology Kindell has embraced as he’s looked for ways to scale his business.

“When I hurt my arm, I had to stop making dough by hand and use a mixer,” Kindell said. “When I started using a mixer, I realized the delta between making dough by hand and machine wasn’t that far apart.”

Kindell started looking for other ways to leverage technology. It wasn’t long before he heard of another Seattle company, Picnic, which makes pizza robots. Now, he uses the Picnic robot to add cheese, sauce, and toppings to hundreds of pizzas daily and is looking for more technology.

“Now, I’ve been reaching out to everybody, drone delivery, sidewalk delivery robots. Everything I can think of.”

According to Kindell, his use of technology has enabled his pizza to get into the hands of more customers. He’s also re-shaped his processes and pizza formats, when necessary, to reach more customers. For T-Mobile Park, where MOTO serves up a thousand pizzas or more per night, Kindell and his team created a new single-serve pizza size that fits in hand like a mobile phone.

“Think about how comfortable that phone is in your hand,” Kindell said, holding his phone. “I wanted a slice to be that comfortable in your hand.”

While much of Kindell’s early success is due to hard work and his embrace of new technology, he’d also be the first to tell you some of it – especially MOTO’s presence at a major league ballpark – has to do with luck.

When Kindell saw a couple of guys eating his pizza in the front yard in West Seattle, he asked how they liked it. After they told him it could survive in New York, he asked what they were doing out here, and they said they worked for the Seattle Mariners.

“I asked one of them, ‘How do I get into the stadium? Who do I talk to?’. He said, ‘me.'”

The long lines and fast growth have drawn lots of attention to MOTO, including from investors. But, while investors “are knocking down the door,” Kindell said he is not in any hurry as he figures out a way to use technology to optimize his processes even further to take his concept nationwide.

“I just want to be one step ahead with everything that I’m doing because when the time comes, I’m going to have my systems in place and ready to go so I can do it in stadiums all over. I can do it in the grocery store. And in urban and suburban spaces.”

Hopefully, by then, there won’t be a wait.

A Food Tech Case Study: Four Lessons From the Demise of Zume

Late last week, news broke that Zume, the company famous mostly for raising a whole bunch of money for its pizza robot & cook-on-the-road food trucks concept, had shut down. The company’s demise, first reported by The Information, comes after burning through $450 million and a well-documented pivot away from its pizza robot and delivery technology products to sustainable packaging in 2020.

Here at The Spoon, we’ve followed Zume since its inception and even had its CTO speak at our event just months before the company laid off 500 employees and dropped its automation business.

When Zume inevitably shows up in business school case studies in years to come, here are a few lessons we can extract from the company’s journey:

Startups Should Pick One Thing To Be Good At

You always hear startup founders talk about how important it is to focus, partly because their first product needs to be really good, but also because distractions can keep a team from executing the way they need to execute. Zume was trying to reinvent both food making and food delivery, which meant they were basically running two highly capital-intensive startups in one. They were early enough at pizza automation to have a shot at success, but then they made their job infinitely more complicated by also trying to create an entirely new kind of delivery truck complete with built-in ovens. That’s a lot of time and capital to achieve marginally fresher pizza.

Creating Custom-Designed Delivery Fleets (with Built-in Cooking!) is an Expensive Fool’s Errand

We don’t just have Zume to prove this, but also Wonder, a company that decided they would differentiate by creating an entirely custom-built delivery fleet in which the food was cooked after it left the kitchen. Both of these companies burned through hundreds of millions of dollars and, in the end, realized that they probably should not have invested all that investor capital in something other companies are pretty good at (delivery) just to make sure the food was maybe a little fresher by the time it got to the customer’s door.

Pivots Should be Somewhat Adjacent to Core IP

After spending years and hundreds of millions of dollars to build a food automation and delivery tech business, the company pivoted to a completely different business in sustainable packaging. The company, which had developed a fairly interesting realtime delivery intelligence platform in addition to a food automation platform, likely could have pivoted to a less-capital intensive business in either of these areas and continued to maintain momentum. Instead, they started over in a fairly crowded vertical and never got enough traction to make a go of it.

Tech Companies Rarely Succeed in Creating Customer-Facing Restaurant Businesses

Time and time again, we’ve watched as startups try to build the “restaurant of the future” and fail because building a consumer brand requires focus and capital, capital they don’t have because they’ve spent it all developing technology. Zume, Eatsa, Wonder, and others have shown it’s probably best to choose between being a technology company or a restaurant business, but probably not both. Some may point to Sweetgreen as something of an exception, but even they had to acquire a company in Spyce which had tried and failed to build a consumer-facing brand for their own restaurant robot technology.

Picnic Partners With Modular Kitchen Manufacturer To Deliver Pizza Kitchen in a Box

Picnic Works, a Seattle-based maker of food-making robots, today announced a new partnership with ContekPro, a manufacturer of modular kitchens. Under the newly announced partnership, the two companies will deliver custom-built, pre-fabricated kitchens to quick service operators, hotel chains, or anyone else who wants a pizza robot restaurant in a box.

For those unfamiliar with Picnic’s newest partner, ContekPro builds modular kitchens for food service companies, including quick-serve restaurants, ghost kitchens, and resorts. The Portland-based company was founded in 2017 as a modular construction company and pivoted in 2019 to focus exclusively on modular kitchens after it found over half of its orders were for modular kitchens.

The deal marks the second partnership for Picnic over the last few months with a fellow Northwest startup. In August, the company announced an agreement with Minnow to offer its Pizza Station with the fellow Northwest startup’s pickup pods. The company has also been announcing a string of new trials with operators big and small for its pizza robot this year.

The combined solution from Picnic and ContekPro offers something of an answer to one of Picnic’s competitors, Hyper-Robotics, an Israel-based startup that builds shipping container food robots. Last year Hyper announced it had made a shipping container-based robot restaurant for Pizza Hut Israel (Hyper’s founder happens to be the master franchise owner for all of Pizza Hut Israel).

Whether it’s for a QSR building a small footprint drive-thru or a ghost kitchen operator expanding into new markets, modular kitchens make a lot of sense in many scenarios. For example, instead of finding land, breaking ground, and going through the often arduous process of zoning a new building, dropping a shipping container kitchen into a parking lot or some other easily accessible location can provide a much easier way to expand.

Typical ContekPro containers range anywhere from 320 square feet up to 960 square feet in size (according to ContekPro, the rendering in the announcement is 320 square feet). And while the announcement doesn’t describe the economics of a pizza-robot-in-a-box, ContekPro told The Spoon that operators can probably expect to pay from $240 thousand up to $400-$500 thousand or so for a restaurant container. As far as the cost of a Picnic, operators can expect to pay Picnic its typical robot-as-a-service monthly fees (which can range from $3,500 to $4,500 a month).

Massimo de Marco on Why Piestro Decided to Build a Back-of-House Pizza Robot

This week, Piestro CEO Massimo de Marco announced on Linkedin that his company Piestro is building a back-of-house pizza robot for restaurants.

After seeing the news, I decided to catch up with de Marco to ask him why he decided to diversify his company’s product portfolio beyond the automated pizza vending machine that the company says has $580 million in preorders.

You can read the transcript of my interview with de Marco below.

You’re working on a back-of-house robot. What’s the thinking here?

As we started showing our original machine to some of the big pizza brands, they would say ‘this is great, but what about the back of the house?’ My response was, ‘funny you say that, come and let me show you some designs’. They thought a back-of-house machine makes tons of sense, because clearly labor is not coming back for them. They’re having massive issues with keeping their stores open.

Explain the product.

It’s about three feet wide by about 32 inches deep. And if fits into pretty much any kitchen space because it doesn’t protrude more than a prep table.

Think of a pizza store that has a 110-inch pizza table which acts as an assembly line with all the different ingredients. If you can take that space and make it smaller, say a 68-inch assembly line, for the rest of the ingredients, our machine will add tomato, cheese, and pepperoni. We are also working on an addition for a couple of the top other ingredients. From there, the pizza can be finished on the pizza table where an employee can add the oil, add garlic, etc and then put it into the oven.

So it works with a restaurant’s existing ovens?

Yes. Think about the big pizza companies that have these ovens that cost $55,000. They’re not going to remove those from their back of the house right? These restaurant operators’ big concern is how do they get people to assemble the pizza correctly without any waste and do it very, very quickly. With our new machine, they will be able to assemble a pizza next 45 seconds to a minute depending on how many ingredients. They can consistently get one pizza per minute coming through so that the employee can take it and put it in the oven cook.

What’s the production capacity in terms of ingredients?

We don’t have a set amount, because it’s in the back of the house. Even if you do you 40 To 50 pizzas, you can always refill the machine constantly. You already have a person there that’s finishing up the pizza and putting them into the oven, boxing them. It’s not something our Piestro vending machine. You don’t want to go back to refill the vending machine. That’s why the Piestro Maestro has 80 to 100 pizza capacity ingredients; with our back-of-house machine, 40 is plenty, depending on the ingredients. But regardless, you can make 60-plus pizzas with tomato sauce and cheese without having to refill it.

One of the messages you are pushing is that automating part of the pizza making leads to less waste. Is that resonating with potential customers?

We’ve had interesting conversations with some big brands. One founder of pizza restaurant company said to me, ‘if I can fix just the amount of cheese that we put on our pizza so that we’re not wasting it across my company, I can save at least $70 to $80,000 across the company in cheese alone.’

So that’ll pay for how many machines?

It’s gonna pay for at least a couple of machines. But again, I’m an operator, and I want to get these machines in the back of the house of these restaurants and get them going, and then they will pay us a SaaS fee at the end of the month. And we haven’t figured out what this is going to be, but clearly it’s going to be considerably less than the Piestro (Maestro). Once it’s all said and done, our Piestro automated machine is about three grand a month, and I want to say this is probably going to be two-thirds of that. Which again, is not something that we have defined yet.

When will I be able to see one of these in a restaurant?

We’re going to put it into the kitchen of a large brand around the beginning of October. But that’s the that’s the first machine, the prototype, that is going to be tested. It’s a pilot is not going into a public restaurant but in a test kitchen. Once we make them happy, then we know that we can mass produce the machines, but we want to make sure that if they have something to say about it, then they can give us all the feedback that they can give.

With the company adding a second product, I know you much of your fundraising through crowdfunding. Are you looking to raise money to kind of scale this?

Well, we are gonna close this current round fundraising. We’ll see how we do, but we are definitely planning on another fundraising coming up in the fall. It’s already been planned. But the beauty is that this product is not very different from our current technology. It’s the same as the dispensing we use at Piestro, so we don’t have to go out and reinvent the wheel.

Thank you for spending time with me.

Thank you.

PizzaHQ Opens to Public With Plans to Deliver 1,500 Robot-Powered Pizzas Per Day

The robotic pizza chain of the future envisioned by Darryl Dueltgen and Jason Udrija took a big step forward this week as its first location opened to the public.

The company, which The Spoon first wrote about last year, envisions a modern take on the pizza chain by building a network of robot-powered pizza restaurants tailored for delivery. Its founders started working with Picnic last year to optimize the Seattle startup’s pizza robot to work with their new restaurant concept. Earlier this year, they started delivering pizzas to corporate and education customers and, as of this week, started making pizzas for the public.

When we first talked to PizzaHQ’s founder Jason Udrija, he told us the idea was to build a pizza chain optimized around robotics utilizing a hub and spoke production model. They planned to build a centralized hub to create the raw ingredients and fulfill the orders via distributed fulfillment centers outfitted with Picnic’s pizza-making robots. The company opened its first location in Totowa, New Jersey (in a building once occupied by another pizza restaurant) and has plans to build its centralized production hub in the same city in 2023.

For now, customers can order through their website, an app, and third-party delivery (there is also a pickup area at the front). In the coming weeks, PizzaHQ plans to ramp up the pizza production from about 500 pies per day to 1,500 per day. The company anticipates its next location – with an additional Picnic robot on board – will be able to produce between four and five thousand pizzas per day.

Pizzametry, Pioneering Maker of Pizza-Making Robotic Kiosks, Is Looking for a Buyer

Pizzametry, the maker of the industry’s first pizza-making robot, is looking for a buyer.

In an interview with The Spoon, Pizzametry President Jim Benjamin said that the company, which has been working on its pizza robot for close to two decades, has continued operations for the last few years but has reached the point where they think another owner should take the reins to bring the product to market.

“We haven’t shut down, but we’re in a situation where we’re really looking for someone to take over and bring this to market,” Benjamin said.

According to Benjamin, the company made five Pizzametry units, of which two are currently in operation at an ice arena in upstate New York. The units make each pizza entirely from scratch, slicing and cooking the dough, adding sauce and cheese and toppings, and can go from order to boxed pizza in approximately three minutes. Each unit requires electricity and Internet to operate (but no running water) and has a large video screen for advertising (you can watch a Pizzametry making a pizza here).

The company, which has accumulated several patents around pizza automation, is looking for an interested company or individual(s) who would be open to buying their IP, which includes a license to the patents and the proprietary operating and process know-how, as well as the operating units. According to Benjamin, they would help the company design new machines, including a smaller-footprint machine which he believes is necessary to open up additional operating locations and achieve lower overall hardware costs.

The current machines “are the high volume machines that demonstrate the functionality,” explained Benjamin. “But the sweet spot is, instead of a machine with a 150 pizzas capacity, is a machine more like 50 Pizza capacity per day. Something smaller footprint, able to fit in a convenience store or gas station.”

To develop its pizza machines, the company worked closely with design services and automation service firms in Calvary Robotics and D&K Engineering. The company worked with these firms to understand how to build scaled-up and scaled-down versions of the robot, but at this point, it is looking for a new company to invest in building a smaller-footprint, lower-cost machine.

I had a chance to try a pizza made by a Pizzametry robot when the team flew one up to Seattle for the Smart Kitchen Summit in 2018. The pizza was good, but I can see why they feel they need to build a new version with a smaller footprint. The current unit, which has a refrigerator inside to store the ingredients, takes up about 15 square feet, too big to fit in a typical convenience store on the floor of an airport terminal.

Benjamin agrees and believes they could work with the new owner to build a smaller machine.

“The principles of operation that we would transfer to a buyer would stay the same,” Benjamin said. “The patents that we currently have would be in place, but it would just be a smaller footprint.”

Benjamin explained that they could help with everything from the proper sauce viscosity, the dough formula, and pretty much everything else required to run a pizza robot would be involved in what he described as a “technology transfer” process.

While back-of-house pizza robot startups like Picnic and Hyper Robotic are getting traction, some building robotic pizza kiosks have found the road a little rougher. The news of Pizzametry’s interest in finding a buyer comes just a couple of months after the news of Basil Street selling off its assets. For its part, Piestro, one of the other remaining stand-alone pizza kiosk startups, continues to raise capital and partner with others as they work to bring their product to market.

If you are interested in inquiring about the Pizzametry business, you can contact the company via their website.

Picnic’s Pizza-Making Robot Heading To Five College Campuses This Fall

Seattle-based Picnic Works announced today that its Pizza Station robot will be heading to college this fall as part of an expanded pilot program with college food service company Chartwells Higher Education. The pilot will include five colleges: Texas A&M, the University of Chicago, Missouri State University, Carroll University, and Indiana University – Purdue University Indianapolis.

The rollout of the pizza robot follows a successful eight-week pilot of Picnic’s Pizza Station at Texas A&M. According to Picnic, during the initial pilot, the robot at Texas A&M made over 4,500 pizzas and enabled the kitchen staff to reallocate 8 hours of kitchen worker time per day to other tasks.

The origin story of Picnic’s enrollment at Texas A&M goes back to COVID when Chartwell’s district executive chef Marc Cruz couldn’t find enough workers to staff the pizza makeline and often found himself in the kitchen making pizza by himself. After someone at food service supplier Rich’s suggested that Cruz and his team check out Picnic, it wasn’t too long before the startup installed its robot in College Station, Texas.

The Chartwell deal is a smart move for Picnic and is another sign that the battle to lock up partnership deals with large food service management companies is heating up. Earlier this year, we wrote about Dexai’s trial with Gordon’s and have been covering Kiwibot’s deployment of over two hundred robots across ten campuses through partner Sodexo. Chartwell operates over 300 college and university “dining environments,” so it’s not hard to see how the business could grow over time for Picnic if they achieve similar results in the new additions under the expanded pilot this fall.

The Chartwell deal follows news of Picnic’s partnership with Speedy Eats, a Lousianna-based startup that builds automation-powered restaurants-in-a-box in parking lots and other locations. The company is working with Picnic to incorporate the Pizza Station as part of their automated kitchen setup.

Basil Street Pizza Taking Final Bids For Assets to Pizza Robot Business

Back in mid-April, The Spoon first started getting tips that Basil Street Pizza was looking for a buyer.

When we emailed the maker of automated pizza-making kiosks, the auto-responder we got back was essentially a for-sale sign: “Thanks for your message. Basil Street Cafe is currently seeking qualified individuals or groups interested in acquiring company assets. If you are interested in purchasing assets of the company, please contact it’s Chief Restructuring Officer, Jeff Klemp”

The news of Basil Street’s liquidation comes just about six months after the company announced its deal with Prepango to put the APK in airports. The company had planned to expand to up to 200 airports in the coming year.

While Klemp had a “no comment” for us, The Spoon has since learned the company has about 30 or so automated pizza kitchens (not all are currently deployed) which it’s looking to sell alongside the rest of its assets, including patents, software source code and more.

All of this makes it worth asking: have we reached peak pizza robot? With Pizzametry, Basil Street, Picnic, API Tech, Pazzi , Hyper-Robotics or Piestro to name a few (not to mention any secret projects the big guys may or may not be working on), the market is certainly pretty crowded.

A counterpoint might be that pizza is one of the world’s most popular foods, and there will always be demand for pizza-making technology, especially with most of the big chains yet to roboticize their operations.

Either way, it looks like Basil Street won’t be one of the brands fighting it out for market share in the future. Anyone looking to join that fight, however, can accelerate their entry by scooping up Basil Street’s assets.

Better hurry though: tomorrow is the last day the company is taking bids.

Pizza Hut Launches a Fully Robotic Restaurant-in-a-Box (Video)

This month, Pizza Hut debuted a fully automated robot-powered restaurant.

The ‘restaurant-in-a-box’ is based on technology from Hyper-Robotics, an Israel-based food robotics startup that makes containerized restaurants.

The restaurant is operating out of the parking lot of Drorim Mall, a shopping mall located in the central Israel city of Bnei Dror. The restaurant is fully self-contained, doing everything from dropping toppings to baking and boxing. About the only thing it doesn’t do is make the dough, but according to Hyper its pizza restaurant can hold up to 240 types of dough in different sizes.

You can see the robot in action here:

When Hyper launched its robot pizza restaurant in November, it had a capacity of 50 pies per hour. It also had 30 warming cabinets, two robotic dispensing arms and dispensers for up to 12 toppings.

The customer initiates an order for a pizza directly from a touchscreen kiosk on the restaurant exterior or through the Pizza Hut app. After the pizza is made and boxed, a Pizza Hut employee takes the pizza from a dispensing tray and hands it to the customer. In future versions, the restaurant will be able to dispense the pizza directly to the customer.

That Hyper’s biggest named customer is also the biggest name is pizza shouldn’t be a surprise, in part because its founder, Udi Shamai, is also the president of Pizza Hut Israel. Shamai is a master franchisee that oversees 90 Pizza Huts across the country.

When I wrote our food robotics predictions last week, one of the trends I predicted for food robotics was the rise of the robot restaurants-in-a-box. It looks like Hyper and Pizza Hut didn’t waste any time getting the ball rolling on this trend.