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PopID

September 14, 2021

Soon You Will Be Able to Buy Bubble Tea From a Robot and Pay With Your Face

If having a boba drink made by a robot wasn’t futuristic enough for you, soon you will be able to pay for that bubble tea with your face.

That’s because Bobacino, the maker of eponymous boba-making robots, announced today it has partnered up with PopID to let boba lovers pay for their drinks using facial recognition technology.

The way it works is customers can choose to opt-in and register using the PopID app. The app will scan the user’s face during registration, and from there, they can preorder and pay for the boba tea on the app. The customer can also choose to verify their ID once at the Bobacino kiosk to retrieve the drink. Once scanned, the drink is dispensed.

The PopID app integrated with Bobacino

If this all sounds like technology piled on technology, it is. That said, there’s no doubt biometrics as a form of payment has its advantages. Face-pay and other biometrics do add additional security beyond that of the traditional debit card PIN or even NFC-powered mobile payment, since, after all, it’s tough to fake someone’s face (or retina).

The big challenge for face-pay systems will be convincing some customers to use them. The rollout of face-pay in China raised privacy concerns and left some customers confused by the onboarding process. Because PopID’s system is opt-in, it may sidestep privacy concerns, but the two companies will still have work to do educating customers on the benefits of face-pay.

PopID’s move into automated beverage kiosks is a logical evolution given the company’s early traction integrating with payment kiosks as restaurants looked for ways to mitigate consumer fear about COVID. Last year, the company established its pay-by-face network in Southern California and had since taken it nationwide, riding the wave of interest over in contactless payment.

For Bobacino, partnering with PopID adds one more interesting tool in the toolbox for its operator partners when the company rolls out the machines. Last year, the company said it planned to roll out its machines in the second half of 2021, and they are currently raising funds on StartEngine to help fund the rollout. Bobacino is backed by Wavemaker Ventures, the same fund backing Miso, Piestro (who also partnered with PopID), and other food robotics startups.

You can see what the Bobacino looks like in action (face-pay not included) on the video below:

Bobacino Brand FINAL3

March 30, 2021

Piestro Adds Pay-With-Your Face Tech and Cubbies for Pickup

Robotic pizza vending startup Piestro announced today that it has partnered with PopID to integrate pay-with-your face technology into Piestro’s machines.

The integration of PopID’s technology will provide Piestro customers a new contactless ordering and payment system. In addition to paying with traditional credit/debit cards, users can create a PopID account to enable payment via facial recognition. Once that set up is complete, users can choose PopID as a payment method on Piestro’s app or on the machine itself. Orders placed ahead of time via the app can be retrieved via the same facial recognition. This pay-with-your-face option will be extended to Piestro’s white label, co-branded machines as well.

That ability to order ahead and pick up your pizza is also a new bit of functionality for the Piestro device. I spoke with Piestro CEO Massimo Noja De Marco by phone last week, who said that nine automat-style cubbies will be built into Piestro machines. This means you’ll be able to order your pizza ahead of time and have it held in a cubby that you unlock with your phone (or face).

That Piestro and PopID are working together isn’t that much of a surprise. PopID is part of the Cali Group of companies, which also includes Kitchen United, which De Marco founded and was Chief Concept Officer at. On a more existential level, in a post-COVID world, vending machine companies are looking to implement more contactless methods of interaction and reduce the number of physical touchpoints. As a result, other vending machine startups that may have been wary about facial recognition over privacy concerns could be more amenable to the technology now.

Piestro is certainly at the vanguard of a number of different technology trends. In addition to being a fully autonomous, robotic pizza restaurant and adopting a facial payment system, Piestro is also working with Kiwibot to allow delivery robots to pick up and deliver orders from its machine, and is embarking on its second round of equity crowdfunding.

We have to wait for all of this high-tech (and pizza) goodness, however. The first Piestros won’t roll out until early next year.

August 17, 2020

Restaurants, Retailers Launch a ‘Pay-by-Face’ Network Powered by PopID

At the tail-end of last week, a number of Pasadena, CA-based restaurants and retailers announced they had established the first pay-by-face network in the U.S. According to a press release sent to The Spoon, a growing list of businesses in the Southern California city have deployed tech from PopID to let customers make purchases via facial recognition without even having to touch their own mobile phones.

To use PopID’s facial recognition system, customers create a PopID account, which the company says users can now link their credit or debit card to in addition to their face. Then, at participating restaurants, those customers will be able to log into their account not only on their own mobile devices but also at restaurant-operated kiosks at the counter, drive-thru, and other areas of the business. Once the system scans the customer’s face, it automatically pulls up their account where past orders, loyalty points, and payment information are already stored.

What’s especially noteworthy about this news is that the technology enables some restaurant settings to be more contactless than many offerings out there that claim the same. Practically unheard of six months ago, so-called contactless technologies are now one of the most popular topics in the restaurant biz. Thing is, many of these systems, while they minimize or eliminate human-to-human contact, still require a customer to touch a kiosk, credit card machine, or other device handled by other customers. 

Some of PopID’s new deployments at these Pasadena restaurants will still require customers to touch a public-facing screen. Think walk-up or drive-thru kiosks. Others, however, will eliminate the need for customers to touch any device at all. Today’s press release mentions tableside order and payments that can happen with a server scanning a customer’s face with a handheld device. Creepy? Probably, but it still gets closest to providing actual “hands-free” order and payment methods for restaurant customers. 

PopID said the Pasadena launch of this pay-by-face network is the first of “a city-by-city rollout of the contactless payment service.” CEO John Miller said in each new city, the company initially focuses on college campuses and office buildings — which, given the state of the world, may or may not work as a long-term strategy. “As these communities grow comfortable using PopID to check-in, we enlist area restaurants and retailers to offer PopPay for transactions,” he said.

The popularity of Pasadena’s new pay-by-face network as well as subsequent deployments in other cities will tell us how much biometric data users are willing to swap in exchange for the promise of safety. If it turns out to be a lot, the nature of transactions could change must faster than anyone anticipated before the pandemic hit.

June 12, 2020

Panasonic and PopID Aim to Make Paying With Your Face the Norm at Restaurants

Using facial recognition to order and pay for food has long been an intriguing concept for restaurants, albeit one that comes with a bit of a creep factor. But now that the pandemic has accelerated the need for contactless systems in restaurants, it may become more widespread.

Case in point: this week, Panasonic and Cali Group’s PopID announced a new partnership that lets restaurant customers pay with their faces at drive-thrus and kiosks. PopID’s technology, which includes its PopPay “wallet,” will be integrated into Panasonic’s ClearConnect Kiosk, which offers restaurants the hardware, software, and UI/UX design needed to install self-order kiosks at restaurants. The two companies will also jointly integrate PopPay at drive-thru systems.

Once customers register for a PopID account, they can use PopPay at any restaurant that accepts the technology. They’ll be able to view past orders and loyalty points, reorder items, and, of course, pay for their meals without the need for human interaction. You can watch a quick explainer video here.

Facial recognition at fast-casual and QSR restaurants has been slowly gaining momentum over the last couple years. Bite, which works with ToGo’s and Noodles World Kitchen, among other restaurants, also offers facial recognition in its kiosks. Some restaurants, namely Dallas-TX Malibu Poke, have offered face recognition for years.

PopID’s tech is already in a number of restaurants, including Cali Group-owned CaliBurger, Bojangles, and Dairi-O. The Panasonic partnership is meant to expand the number of PopID deployments.

The flip side, of course, is that users have to be comfortable with giving away their face data in order to use the this convenient, socially distanced form of ordering and payments. Biometric data remains a controversial topic and comes with its fair share of security and privacy concerns. That means restaurants and tech companies deploying these systems have a responsibility to communicate with customers about how they use the data — and how well they protect it.

In a pandemic-stricken world, some of these systems actually do more than let customers order and pay for meals. Cali Burger recently launched a modified system (using PopID) that can, as well as processing ordering and payments, take staff and guests’ temperatures. A handful of restaurants, including Cali Burger, are using this feature, and if the sensors detect someone has a fever, that person is not allowed to enter the building. 

So while privacy concerns will always be a risk with facial recognition, the ability of these kiosks to actually ensure the safety of guests and staff could sway more folks to hand over their personal data. At the very least, the privacy tradeoff may seem more worth it. 

December 27, 2019

Week in Restaurants: Kitopi Brings Ghost Kitchens Stateside, The Amazon-Deliveroo Deal Is on the Rocks

If you’re currently hiding from your in-laws, stuck at the airport on your way home, or just need a mental break from the holidays, now would be a good time to catch up on all things restaurant tech.

Behold, our the last restaurant tech roundup of 2019, complete with news on ghost kitchens, facial-recognition software, and Amazon’s latest antitrust woes:

Kitopi Kicks Off U.S. Operations With NYC Ghost Kitchen

Dubai-based ghost kitchen provider Kitopi has expanded operations to NYC. The startup, which already operates kitchens in London, Dubai, Abu Dhabi, and other cities around the globe, provides kitchen infrastructure to restaurants wanting to use ghost kitchens to fulfill off-premies orders. The company signed a 10-year lease on a space in Brooklyn and has plans for 10 to 15 kitchens to be housed in the facility. Kitopi also plans to open another location, in Manhattan’s West Village neighborhood, in February 2020, and expand further across the U.S. (no specific locations have been named) later in the year.

The Next Phase of the Amazon-Deliveroo Investigation Begins

Amazon’s investment in UK food delivery startup Deliveroo is now in serious jeopardy after the two companies failed to address the concerns from UK antitrust watchdog the Competition and Markets Authority around how the deal would affect competition. Earlier in December, the CMA cited concerns around how the deal could hurt emerging competition in the food delivery market as well as raise prices and lower quality for consumers. The investigation now enters a second phase that will further delay, if not derail, Amazon’s investment and in the process give competitors like Just Eat and Uber Eats a leg up in the meantime.

PopID Is Launching Its Facial-recognition Platform In Dairi-O Kiosks

North Carolina QSR chain Dairi-O, may be older than McDonald’s and far less known, but it’s on the cutting edge as far as implementing restaurant tech is concerned. The chain has teamed up with PopID to launch the latter’s facial-recognition software inside self-service kiosks at Dairi-O restaurants. PopID is owned by Cali Group and already has its technology in place at CaliBurger, Deli Time, and other small-to medium-sized restaurant chains. With the facial-recognition technology, users can access saved favorite meals, re-order, and pay for their food without a phone or credit card. Dairi-O said it plans to install the tech in all of its locations in the first half of 2020, and has expansion plans for the brand itself in the near future.

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