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Priva

August 25, 2020

Agtech Startup Nordetect Wins €10,000 Prize for Portable Nutrient Sensor

There are plenty of reasons food producers are considering indoor agriculture these days, including the potential for better crops and yields thanks to tech integrations and the ability to keep farm workers safer (ie, not laboring in the thick of wildfire smoke). However, to make indoor farming as efficient as possible, and thereby cut down on food waste, more precision around plant nutrients, water, and other elements is needed.

Denmark-based startup Nordetect is one such company tackling this challenge. The precision-agriculture-focused company just nabbed the top spot (and €10,000) of agtech company Priva’s recent Horti Heroes challenge, which showcased companies innovating in the horticulture space.

Nordetect, which is also a part of the SOSV portfolio, won the challenge for its portable device that measures nutrients in soil, water, and plant tissue so growers can more precisely use fertilizer in crops and get better yields and less waste.

On its website, Nordetect says this nanosensor can be used on anything from leaf samples to soil to manure. The system also integrates with any existing software the farm might be using, and a built in GPS keeps track of where each sample is located in the field or farm. A major differentiator Nordetect offers is its ability to measure nutrients within minutes, as opposed to the traditional process that can take weeks.

Speaking in today’s press release, Nordetect CEO Keenan Pinto said the company’s target market was high-value crop space — that is, areas that grow crops like leafy greens, tomatoes, and cucumbers. “These are crops that have a nutrient requirement change between their vegetative and generative phases… and if you can get the fertilization correct, you can also achieve a significantly higher flower rate and yield,“ he said.

Many indoor farms, whether tech-enabled greenhouses or vertical farms, now grow those crops. At the same time, the number of these indoor farming facilities keeps rising and their locations include everywhere from isolated warehouses to grocery store parking lots to food desserts. 

Priva is something of a heavyweight in the world of indoor farming, which means its awarding of the prize to Nordetect and subsequent partnership with the company will lead to further technological innovation around precision agriculture inside the above farming locations.  

June 10, 2019

Ocado Makes a Step Beyond Groceries With Two New Indoor Farming Ventures

Ocado has thus far made a name for itself in the world of online grocery delivery and fulfillment, but new moves see the company stepping out of the supermarket and into the farm — the indoor farm, to be exact.

One such move is Ocado’s announcement that it will partner with Dutch firm Priva and U.S.-based 80 Acres to create a new vertical farming company called Infinite Acres.

According to a press release, Infinite Acres will create a turn-key indoor farming solution meant to grow year-round produce close to densely populated urban areas. The idea is in keeping with many indoor and/or vertical farming initiatives out there now: get greens to the grocery store on the same day they’re harvested.

The company will design and install fully automated farms with custom LEDs, finely tuned climate controls, and other software tools that match clients’ specific needs around things like location and crop selection. Additionally, 80 Acres Farms will send its own growers to operate the farm, from managing the tech platform to harvesting the actual food.

80 Acres already offers an automated indoor farming platform to U.S. farmers, while Priva makes hardware and software tools aimed at better indoor climate control, water conservation, and energy savings.

Where UK-based Ocado comes in is with its tech know-how around things like predictive analytics, logistics, and automation. The company is known in the U.S. for its ongoing partnership with Kroger, with which it operates warehouses full of smart robots that can pack groceries and handle other food-related tasks.

In terms of involvement in vertical farming, Infinite Acres is just the start. Company CEO Tim Steiner noted in the press release that Ocado hopes to “co-locate vertical farms within or next to our Customer Fulfillment Centres and Ocado Zoom’s micro-fulfillment centres so that we can offer the very freshest and most sustainable produce that could be delivered to a customers’ kitchen within an hour of it being picked.”

No word yet on whether robots will be scurrying around those farms in future, though that wouldn’t be so surprising given the level of automation companies are trying to pack into indoor farms nowadays. Infinite Acres will join the likes of Liberty Produce and Australia’s VFS in trying to automate as many aspects of the indoor farm as possible.

Ocado also announced today it had purchased a majority stake in vertical farming company Jones Foods Co., and will use its tech to improve efficiency in the grow process and possibly even integrate the system with Ocado Zoom, for delivery. Jones Foods Co. is Europe’s largest operating vertical farm, with the capacity to grow 420 tons of leafy greens per year. Ocado’s investment in the company could mean Steiner’s aforementioned vision of co-locating vertical farms near Ocado fulfillment centers will become a reality in the near future.

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