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Project Nourished

April 13, 2017

The Future Of How (And What) We Eat

As connectivity is transforming the way we live, work and shop, there is a heavy focus on technology’s role in our everyday lives. The internet pushed us into a global economy and the internet of things will connect us to our stuff and to the people who make our stuff. What about food? We’ve explored the way kitchen appliances are evolving and the way grocers and retailers are shifting the way our food gets to our plates. Could the revolution change the way we eat?

VR Comes To Dinner

Picture this: you’re sitting at a dinner table, but instead of a fork and a knife in front of you, it’s a bunch of electrodes connected to your tongue and jaw. With the right amount of electrical and thermal stimulation on your taste buds and muscles, those electrodes can actually trick your brain into thinking your tasting – and chewing – something sweet. Sounds like something from a sci-fi movie, but it’s real work being done by food scientists.

But this is all stuff in a lab – could it ever be commercialized? One group calling themselves Project Nourished thinks so and have developed a type of virtual reality tourism around it.  The experience involves a VR headset but also a diffuser to mimic food aromas and even a “bone conduction transducer” which creates the sound of chewing. The future of VR eating might mean some day you could sit at a table in Cleveland and experience the sites, sounds and tastes of a restaurant in southern Italy. In addition to tourism, the diet and nutrition industry could also capitalize, developing programs where people would think they were snacking on their favorite treat – without the calories and guilt that come with it.

Looking Inside Your Food

We’ve become hyper aware of the food we eat – where it comes from, if it’s healthy, organic, or non-GMO. But usually , we have to rely on labels to tell us if something is good – or safe – for us to eat. Seeing an opportunity, startups are addressing this problem with different types of scanning technology.

One of the more well-known and embattled companies in this space is Consumer Physics, makers of the SCiO,  an infrared spectrometer. The device was designed to read the molecular makeup – including calories and nutrients – of food. The company struggled to bring a solid product to market and faced legal challenges and since then has moved to putting its software inside mobile phones. Others like French kitchen device company Terraillon are developing kitchen scale with an embedded SCiO that scan food and read the nutritional info – less revolutionary, but still attempting to provide visibility into what we eat.

Perhaps the most promising in the sensor-powered food monitoring category is Silicon Valley startup Nima. Nima’s flagship product is a portable gluten sensor, able to detect small amounts of gluten – a largely hidden ingredient – inside of food. The science behind the product involves a chemical reaction that takes place using elements inside a disposable pod. Food placed inside the pod is then tested for antibodies and a simple happy or sad face reading is given based on the result. Nima’s advisors claim the same technology could be used to detect other allergens like peanut butter or dairy.

So – could technology make you think you’re eating chocolate when you’re actually consuming just air? Could a portable device tell you exactly what’s in the food you’re about to enjoy or even better – warn you of a potential allergic reaction?

It looks as though the future of eating might include more technology than we think.

This post was originally by The Spoon as part of a Smart Home magazine distributed at the Home and Housewares Show.

December 5, 2016

Virtual Eating: Is Virtual Reality & Food A Tasty Combo Or Just Plain Weird?

Back in the nineties, there was a movie called Disclosure, which was the first time I remember virtual reality as part of the story in a mainstream movie.

In the movie, Michael Douglas dons a headset that looks remarkably similar to the VR headsets of today and walks around a virtual office. He eventually makes his way to, of all things, a filing cabinet, where he discovers digital versions of incriminating documents in what turns out to be a major plot point in the film.

The Virtual Reality device from Disclosure

While the use of virtual reality in this twenty-year-old movie may seem a bit clunky nowadays, back in the 90s, it was pretty crazy and futuristic.

Kinda like this video of a virtual eating concept called Project Nourished:

I often think about how time changes our concept of things. Things that seem crazy and futuristic now may seem kitschy and dated in just a few years. I can’t tell if this Project Nourished video is one of those things that won’t age well.

But what I can tell you is no matter how this particular vision of virtual eating stands the test of time, the concept of virtual eating is something I think will become increasingly interesting because there are lots of different applications where I think it makes sense.

Granted, the concept of virtual eating is still in its early days, but as Ashley wrote last week, there is research underway today that can already take us beyond just seeing and smelling virtual food but helping us to taste it as well.

If we assume this research progresses and gets to the point where a virtual eating experience can help us think we’re eating, here are a few areas I think this becomes interesting:

Virtual Food Tourism

If you can’t afford that trip to Italy, maybe the next best thing is to take a virtual tour of the place. And anyone who travels knows that food is a major part (if not THE major part) of experiencing a new place for the first time. Virtual food tourism could take the form as a night out for culinary hobbyists or something akin to a modern day version of Epcot Center. I could also envision it in more serious applications like readiness training for missionaries working in third world countries.

Diet/Food Replacement

If you want to look for an industry that will grab hold of pretty much any new idea and package it up as a new product, it’s the diet industry. But instead of hypnosis, lap bands or the hot dog diet, this time they would be selling the idea of virtual eating to consumers who need to control their caloric intake or have special dietary restrictions. Imagine loving the taste of peanut butter but having a peanut allergy? Maybe you can bite into that virtual PB&J to satiate those cravings.

Immersive Media

While immersive multimedia experiences like a virtual reality sporting event sound cool, it’s not truly immersive unless it involves all the sense. Take sports. I’m the type of guy who usually wanders off around the third inning of the game to hit the hot dog stand. If you could deliver the baseball game with the ability to eat at the ballpark, that’s a ticket I would buy.

There are probably dozens of other potential use-cases for virtual eating, including distance learning, food advertising and distributed collaboration in a variety of fields. Whether or not the technology continues to develop to the point where it’s compelling – and not just kitschy – is something we’ll no doubt figure out in the future.

The one thing I’m pretty sure of is it won’t take two decades before we find out.

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