There is no shortage of solutions out there promising to improve your morning cup of coffee. But that hasn’t stopped Pure Over from throwing its hat into the ring with a new pour over solution that launched on Kickstarter today.
Pure Over’s is pitching an all-glass pour over system that doesn’t require anything beyond ground coffee and water. In other words, no filters. The Pure Over uses a “cake filtration” system, so traditional filters are not necessary.
I spoke with Etai Rahmil, CEO and Founder of the Portland, OR-based Pure Over this week by phone. During our call, he explained the benefits of his all-glass setup. First, it cuts down on waste because you don’t need single-use paper filters. But also, “Paper filters are superfine, they filter out the oils,” Rahmil said. “The glass filter brings out more bold chewy mouthfeels. Like a french press.” Additionally, Rahmil said that since glass does not impart any flavors, like a metal filter might, you get a more unadulterated drink. “The only thing in your cup is coffee,” he said.
As noted above, we’ve written about a ton of coffee\-related Kickstarter products over the years. Many of these have suffered huge delays. (Hello, Spinn and Kelvin!) Others never reached their backers. (Hello Rite Press!) I asked Rahmil why his product would be different and why he’ll be able to make the difficult leap from prototype to full-scale production.
“We’ve been working on this for two years,” Rahmil said of the product, “I think that me being a glass artist, I’ve been able to prototype and design this in a way that makes manufacturing easier. There are no electronics. No plastics.”
Rahmil said that they’ve already done a small manufacturing run of 100 units to send out to friends and family and coffee influencers.
As with backing any crowdfunded hardware, caveat emptor, buyer beware. You can get your own Pure Over for pledge of at least $35, with units expected to ship in December of this year.
