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The Spoon

Daily news and analysis about the food tech revolution

Quirky

FirstBuild Wants to Crowdsource A Next-Gen Drink Machine For Your Sink

FirstBuild, the idea incubator and microfactory from GE Appliances, and the company behind the popular Opal Nugget Ice Maker, is hoping to crowdsource a drink machine that could go directly in your sink. The company is teaming up with cloud-based CAD software company OnShape in what they are calling the Drink Sink Challenge, a contest where makers will submit their CAD-based concepts to a panel of judges and the top three winners will be awarded cash prizes.

The contest follows a recent hackathon by FirstBuild in which the winner was a group that proposed the idea of integrating a drink dispenser directly into a sink. From the contest starter kit:

Last month, GE Appliances’ FirstBuild hosted a hackathon where the winning team developed an idea for a drink dispenser combined with a kitchen sink. With the growth of pod-based beverage centers for both coffee and cold beverages, this totally makes sense: Users are looking for more streamlined experiences, especially when precious kitchen countertop space is at stake.

The thing is, this does totally make sense. The great unspoken problem in the digital kitchen revolution is a lack of counter space for all these cool new products, so I really like the idea of building more stuff into the actual counters. And besides, who wouldn’t want a next-gen drink machine built into the sink the dispenses hot, cold and fizzy drinks?

According to the contest rules, any design must dispense one or more of the following:

• Ice
• Hot water served at 170° F or higher
• Single-serving coffee using a Keurig or
similar beverage pod
• Chilled water served at 40° F or lower
• Chilled carbonated water
• Chilled flavored beverages

Making things even more interesting is the contest is cosponsored by Lowe’s and Delta Faucet.  While early FirstBuild products like the Opal Ice Maker and the Paragon have been innovative, they’ve yet to really become mass market products. I’m intrigued to see if whether working with a large retailer and faucet company in these types of competitions could ultimately lead to productization of some cool ideas that reach wider audiences.

Another interesting angle to the competition is it looks like it’s one of the first big competitions for the new Giddy platform from GE Appliances and the folks that created FirstBuild. The platform is primarily an app that enables designers and creators to enter contests that range from ones with cash prizes (like the Drink Sink) to smaller ones like the Napkin Sketch Challenge for reimagining the future of the spice rack. This paper napkin sketch concept is really cool since folks are actually turning in what looks like sketches on napkins. One of my favorites is this Spice Jar Table RFID Reader.

An RFID Spice rack. Source: Giddy creator AaronMcD.

Giddy is somewhat reminiscent of Quirky, the crowdsourced creation company that was closely tied to FirstBuild in its early days.  Quirky, which just debuted a new version of itself under its new owners, had raised $30 million from GE in 2013 to design and build connected home products. Quirky was founded by Ben Kaufman. In a sign that old collaborations never die but are just reinvented, Kaufman’s Buzzfeed Labs teamed up with FirstBuild this summer to help build the Tasty One Top.

Meet The One Top, A Cooking System From Buzzfeed’s Tasty

In just two years, Tasty has become a sensation in the world of food with its quirky cooking videos that have changed how millions of people discover recipes and make meals.  With over a billion video views a month, Buzzfeed’s food brand is usually at the top of the list of video publishers worldwide.

Now, the fast growing media company is looking to tap into the runaway success of Tasty with the launch of One Top, a $149 induction cooktop and temperature probe that combines with Tasty’s cooking video-powered app to provide a guided cooking system.

One Top’s  development was headed up by Ben Kaufman, the head of Buzzfeed Product Labs.  Some will remember Kaufman from his tenure as CEO of Quirky, the innovative product incubator which created such concepts as connected egg trays. While Quirky ultimately hit rough waters, it seems the left field thinking that defined Kaufman’s tenure at his former company might great fit for a company like Buzzfeed.

And let’s be honest: a piece of cooking hardware from a media brand like Buzzfeed is, if anything, left field thinking.

Making Tasty A Utility

Kaufman and his team spent much of the past year working on the One Top. But first, they had to go back and turn Tasty’s library of videos into something that could be used for a guided cooking system.

“Before we even committed to building an appliance, we were committing to make Tasty more of a utility,” Kaufman told The Spoon in a phone interview. To do that, “we went through every Tasty video of all time and time coded each step of the process so the video can loop in the app until you’re ready to go onto the next step. We were thinking, how can we boil this down in a way to make it more of a utility?”

In helping build the One Top, Kaufman was also able to tap into his connections at FirstBuild, the product-lab/microfactory owned by GE which he worked with closely during his time at Quirky.  FirstBuild has spent the past couple years creating their own kitchen-centric product concepts like the Paragon, an induction cooktop that looks at first blush like the One Top.

I asked Kaufman if they were able to leverage the work FirstBuild did with the Paragon in developing the One Top.

“The Paragon is a great device,” said Kaufman. “I had one and used one and would be lying if I didn’t say it was a major source of inspiration for this project.”

But Kaufman said they spent a lot of time improving on what the Paragon team did, including moving beyond a simple probe-based temperature sensor to make the cooktop itself able to sense surface cooking temperature.

“We really looked to differentiate the product from the Paragon with temperature tracking at both the surface level and the probe level,” said Kaufman. “We have that dual sensor technology which will allow us to hold the temperature on the bottom the pan, which is great for searing, slow cooking and a variety of other cooking applications.”

Another major difference is they built the product to scale a much wider audience. Unlike the Paragon which is built in the FirstBuilt Louisville Kentucky based microfactory, the One Top’s manufacturing will be overseen by GE Appliance in China, which will give Tasty access to the appliance company’s highly-scalable manufacturing facilities which are, in large part, responsible for the low $149 presale and $175 suggested retail price points.

By tapping into Tasty’s massive audience, the company may have a recipe for hardware success. One of the biggest challenges for any hardware startup is simply getting the word out. By surfacing the One Top to the 420 million monthly Tasty viewers, the company could have a successful hardware business even if a small number of those viewers actually become One Top owners.