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The Spoon

Daily news and analysis about the food tech revolution

resusable containers

Meet the World’s First Travel Mug Made From Paper

Playing its part in fighting the world’s gigantic coffee cup waste problem, UK-based Circular&Co. today unveiled its Circular Travel Mug made from recycled single-use paper cups and designed to last a decade. The company currently has a Kickstarter campaign where backers can pre-order the mug.

This isn’t the company’s first foray into sustainable consumer products. As Ashortwalk Ltd., it created what it claimed to be the world’s first reusable cup, the “rCUP,” made from single-use coffee cups. One rebrand later, and the company is furthering its mission of creating and selling more sustainable products for consumers’ on-the-go coffee habits.

According to the Circular&Co. Kickstarter page, the newly unveiled travel mug is made from paper cups collected from coffee shops and grocery stores. The mug is fully insulated, dishwasher-safe, and, according to the company, built to last for 10 years (at which point you can recycle it). It’s also “100% leak proof” and features a handy spring-loaded lid that makes it easier to open.

One thing that is not clear from the Kickstarter page is whether the entire travel mug is made from recycled paper cups. Reviews of the aforementioned rCUP on Amazon UK suggest standard plastics are used in the lid and main body. We’ve reached out to Circular&Co. to get the details the exact materials used for the new travel mug.

It’s a weird time right now for reusable coffee mugs, with Starbucks and other major retailers “pausing” the use of reusable cups because of the COVID-19 pandemic. Nonetheless, the disposable coffee cup culture means millions of cups, straws, lids, and other drink paraphernalia go into landfills and oceans each year. Pandemic or no, building a more sustainable coffee culture, especially here in the U.S., can’t stay de-prioritized for long without significant environmental consequences. 

Those interested in Circular&Co.’s cup can head over to the company’s Kickstarter page to pre-order. A 12-ounce mug is currently available for $13, and a $16-ounce version goes for $15. Mugs are estimated to ship in November of this year.

Pepsi and Nestlé to Trial Reusable Containers in Effort to Ditch Plastic

This summer, a group of 25 big name brands including Pepsi, Nestlé and Procter & Gamble will test out a new program that sells products in reusable containers in an effort to combat rampant plastic waste, reports The Wall Street Journal.

The new program, dubbed Loop, will be run by recycling company, TerraCycle, and will kick off in May, starting with 5,000 shoppers in New York and Paris. From there it will branch out to more locations like London, Toronto and Tokyo over the next year.

Some examples of the new packaging include Pepsi selling Tropicana orange juice in glass bottles, and Häagen-Dazs putting its ice cream in steel containers. The Journal writes that prices for these products will be roughly the same as their plastic counterparts, but there will be a deposit of $1 – $10 per container (plus shipping). Shoppers order items through a website for home delivery and when they are done, schedule a pickup for the containers which will be cleaned and reused.

It’s always good to be skeptical of big brands whenever they appear to be making some kind of altruistic move–they are in business to make money, not save the planet. But this trial is coming at a time when people are waking up to just how much plastic waste we’re generating. National Geographic reports that 8.3 billion metric tons of plastic has been created over the past six decades and only 9 percent of it has been recycled. It gets worse, as U.S. plastic recycling was projected to decrease to just 4.4 percent last year.

The good news, though, is that a number of regulators, companies and startups are tackling the problem head on. Last year more than 60 countries introduced initiatives to ban single-use plastic. Companies like Starbucks and Disney and Hyatt are banning single use plastic straws. Vessel Works launched a reusable coffee cup program in Colorado. And zero waste grocery stores are starting to pop up.

Will all this activity move the needle for convenience-addicted shoppers (myself included) to ditch their old habits and try something new? The ease of buying the normal plastic containers will be a hard habit for a lot of people to break. Hopefully Pepsi, Nestlé and all the brands participating in this new trial will design a recycling program that works, stick with it and throw some of their considerable marketing muscle behind it to make it a success — and help make us move on from plastic.