It’s not until you start reading food labels that you realize just how much salt is in what we eat. It’s everywhere!
MicroSalt aims to reduce the amount of salt we consume by changing up salt delivery itself, and the company is running an equity crowdfunding campaign to help expand its market presence. MicroSalt’s crowdfunding prospectus describes its product as:
…a particle coated with nano-sized salt crystals that range in size from 0.2 um (microns) to 0.6 um. The carrier (usually maltodextrin) simply acts as a vehicle molecule to deliver the small salt crystals. These salt crystals naturally attach to the carrier through electrostatic forces. When consumed, MicroSalt® dissolves almost immediately due to the extremely small size of its crystals, which is what allows for that authentic, salty flavor.
MicroSalt says that its product can deliver the same amount of flavor using 50 percent less sodium compared to table salt. MicroSalt has created its own line of potato chips using this technology called SaltMe!, but its main business is to sell its salt as an ingredient to other packaged foods companies.
The company says that MicroSalt is better than other reduced sodium products on the market because current alternatives use potassium chloride. But potassium chloride isn’t the same salt and has a different flavor. MicroSalt still uses salt, just in a different form.
MicroSalt’s approach to reducing salt use is similar to DouxMatok’s method for reducing sugar consumption. DouxMatok makes a “more efficient” sugar by binding it to silica, the result of which is better diffusion on our tongues so you can use up to 40 percent less sugar in whatever you’re making.
You can buy SaltMe chips online, where they cost roughly $20 for a six-pack of, 5 oz. bags (they are also available in 71 stores across the Northeaster U.S. and Texas). While this is a little pricier than box of Lays, SaltMe’s pricing seems to be in-line with other specialty chips on the market.
As of this writing, MicroSalt has raised more than $380,000 of its $750,000 Seed round equity crowdfunding goal. MicroSalt plans to expand into Mexico and Latin America throughout 2021, and into Asia in 2023. The company says it is already developing an 80 percent less salt version of its product.