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The Spoon

Daily news and analysis about the food tech revolution

Shopic

Instacart’s AI-Powered Shopping Cart Arrives at ShopRite and Fairway Market

Today Instacart announced that ShopRite in Spotswood, New Jersey, and Fairway Market in Kips Bay, Manhattan are the first two locations to deploy the company’s latest generation smart shopping cart.

The new Caper Cart, which the company announced last September, is the third generation of the AI-powered smart shopping cart platform and the first version of the cart built entirely on the watch of Instacart, which acquired Caper AI (the startup behind the Caper Cart) in October of 2021.

The updated Caper Cart has scales, sensors, touchscreens, and computer vision to enable self-checkout by the customer. Despite the added features, it is slimmer and lighter than the previous version and has 65% more capacity. Perhaps most important for grocers, the new cart system comes with stacked charging, allowing them to charge batches of carts at once and eliminating the need to charge carts individually or swap out batteries.

From the release:

To get started, customers at the ShopRite of Spotswood and the Fairway Market in New York City can grab a Caper Cart at the front end of the store. Powered by AI and computer vision technology, the Caper Cart recognizes and scans items as they are placed in the Cart, allowing customers to easily stay on budget with a running total shown on the screen. To checkout, customers simply scan the barcode displayed on the Cart’s screen at the store’s self-checkout area.

Instacart’s win with Wakefern Food Corp (a retailer-owned cooperative that includes ShopRite and Fairway Market) comes as its competitors in the smart shopping cart space continue to move forward. In January, smart cart startup Flow announced they’d inked a thousand shopping cart commitment from German retailer Expresso. A month later, Shopic announced they’d locked down a deal for two thousand smart carts with Israel-based grocery chain Shufersal. Stateside, Amazon has deployed its Dash cart to numerous locations.

Not all startups in the space have found the road easy, however. Seattle-based Veeve recently announced it was pivoting towards becoming an extension of grocery retailer media networks, using its in-store shopping cart add-ons as yet another digital screen to offer up promotions and ads to in-store shoppers.

According to Instacart, the carts are available at the ShopRite of Spotswood and will soon be introduced at the Fairway Market in Manhattan.

The Instacart Caper Cart Shopping Cart

Shopic Raises $10M for its Clip-On Smart Cart Cashierless Checkout Solution

Smart shopping cart startup Shopic announced today that it has raised $10 million in equity funding. The round was led by Claridge Israel, with participation from existing investors Entrée Capital, IBI Tech Fund, and Tal Capital. This brings the total amount raised by Shopic to $21 million.

The Tel Aviv, Israel-based Shopic creates cashierless checkout retail experiences through its a device that clips on to the handles of existing shopping carts. The Shopic device has cameras and a touchscreen, and uses computer vision to recognize products placed inside the cart. The Shopic system keeps tally of everything in the cart and ties in with a store’s POS so customers can skip the checkout line and get charged automatically upon leaving.

Shopic also promotes its smart carts as advertising vehicles and real-time inventory management systems. In addition to presenting an ongoing receipt as people shop, the touchscreen can also display customized digital promotions and ads based on data such as a customer’s shopping history. Because Shopic’s system is keeping track of what items are placed in the cart (and taken out) and when, it also provides real-time inventory insight as well as information about how customers shop.

The cashierless checkout space has seen a ton of funding and installation activity around the world so far this year. There are a number of solutions coming to market including retrofitting stores with cameras (Trigo, Grabango) and smart shopping carts (Caper, Veeve). Even Shopic’s very specific sub-section of turning existing shopping carts into smart carts is getting crowded, with other players such as SAI, WalkOut and Nomitri vying for grocery retailer dollars as well.

All of this action illustrates how adoption of cashierless checkout is certainly accelerating, thanks in part to its contactless nature and fears stirred by the pandemic. But despite all the funding and the momentum, it will still be awhile before it crosses over into the mainstream. I recently spoke with the CEOs of cashierless checkout startups Trigo and AiFi. The Trigo CEO believes we’ll see cahierless checkout options in every major city of the world as early as next year. That could mean there’s just one store offering it, however. AiFi’s CEO said we’re about a decade away from cashierless checkout becoming mainstream.

In its press announcement today, Shopic said that it is already deploying solutions with major grocery chains around the world, and will use its new funding to accelerate commercial activities and expand its team.

Shopic Raises $7.6 Million Series A for its Cashierless Checkout Tech

Shopic, and Israel-based startup that creates cashierless checkout solutions for medium to large grocery stores, announced today that it has raised a $7.6 million Series A round of funding. The round was led by IBI Tech Fund, with participation from existing investor Entrée Capital, and brings the company’s total funding so far to $11 million.

Cashierless checkout systems use computer vision, shelf sensors and artificial intelligence to allow shoppers to walk in to a store, grab what they want and leave, getting charged automatically as they exit.

We weren’t familiar with Shopic before the company emailed us their announcement this morning. Based on Shopic’s website, it appears that unlike other cashierless checkout startups, Shopic’s system does not rely on retrofitting a store with banks of computer vision cameras to monitor what shoppers purchase. Instead, it looks like Shopic uses a shopper’s mobile phone, which they use to scan items as they shop, and there is a component that monitors the shopping cart itself to ensure that there is no shoplifting.

Shopic also allows stores to communicate back to the customer as they shop. So, based on what someone is buying, the store could offer enhanced product information or push customized sales and promotions in real time. Shopic also says its system can also help stores optimize shelf stocking and in-store behavior.

With its fresh round of capital, Shopic says that it will expand deployments of is platform to existing and new customers across Europe and North America, though it will be facing plenty of competition.

Amazon is big pioneer of cashierless checkout with its Go and Go Grocery stores. A host of startups also offer solutions to supermarkets around the world. Trigo, Grabango and Zippin all use Amazon-like systems of cameras and computer vision to keep track of what people are buying. But Shopic seems to be more of a blend between the mobile phone aspect of Swiftly and the cart monitoring of Caper.

Shopic’s fundraise has also come at a unique time. The COVID-19 global pandemic is re-shaping the grocery store experience as retailers attempt to reduce human-to-human contact. As such, preventative measures like facemasks are being worn by store employees and plexiglass shields are going up in front of cashiers.

But at some point, for the people who aren’t too scared to go into the grocery stores themselves, a contactless cashierless checkout might be the best option. You don’t have to interact with a cashier or touch a credit card terminal that potentially hundreds of other people have touched that day.

For sure, there are still questions around equity and jobs that go along with widescale adoption of cashierless checkout. But as the virus continues its rampage and even resurges in some areas, grocery retailers could accelerate more contactless options like cashierless checkout to keep shoppers and workers safe.

An earlier version of this story said Shopic had raised a total of $8.45 million, based on data in Crunchbase. Shopic got in touch with us and provided the accurate dollar figure.