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sidewalk robot

January 23, 2024

Half a Million Deliveries & Counting: A Five-Year Snapshot of Sidewalk Robot Deliveries at George Mason

This week, sidewalk robot delivery startup Starship Technologies celebrated the fifth anniversary of its first campus deployment in the US and, as part of its announcement, gave us a peek into how its fleet has grown over the past half-decade at George Mason University (Mason).

According to Starship, their robots started rolling around Mason on January 22, 2019. Since then, they’ve grown their fleet from its initial 25 robots to 60 and the number of merchants around campus from 4 to 18. According to Starship, the Mason fleet is the world’s largest sidewalk robot delivery fleet.

Here are some of the stats about the Mason deployment sent to The Spoon:

  • Nearly 500,000 deliveries have been made.
  • The robot fleet has covered over 474,225 miles.
  • A single student has made a record 880 orders.
  • The most popular menu item has been The Original Double ‘N Fries from Steak’ n Shake, ordered 15,779 times.

It’s all interesting and impressive in some respects, but I have to admit the stat I am most curious about is the student who’s ordered using the company’s sidewalk robot 880(!) times. I’m unsure if Starship has a loyalty program, but that’s essentially the sidewalk robot equivalent of the airline million-mile club.

According to the company, since it was first deployed at Mason, the Starship fleet saw its service grow from 25,000 deliveries and 150,000 miles traveled in 2019 to over 2,000 robots, 5 million deliveries completed, and over 7 million fleet delivery miles traveled.

That it’s a university setting where Starship has racked up the most miles and has grown its fleet to its largest single deployment makes lots of sense; not only are university campuses optimized for foot traffic and have relatively predictable delivery destinations (dorms, and student halls), but they also have built-in and receptive customer populations who frequent the same locations.

May 30, 2023

Serve Robotics Strikes Deal With Uber to Scale Up to Two Thousand Sidewalk Delivery Robots

Uber Technologies Inc. is gearing up for a robotic future, bolstering its partnership with Serve Robotics Inc., a maker of sidewalk delivery robots. Following a successful trial in Los Angeles, the companies announced they would deploy up to 2,000 of Serve’s delivery robots in multiple markets across the United States. The deal marks one of the largest robotic delivery fleet deployments ever announced.

According to Serve, the expansion follows a year of strong growth, which saw the startup’s robotic deliveries grow 30% month over month since their introduction in 2022. Serve says that they currently serve over 200 Los Angeles restaurants.

“We are thrilled to be growing our partnership with Uber,” said Dr. Ali Kashani, co-founder and CEO of Serve Robotics. “This partnership is a major step towards mass commercialization of robotics for autonomous delivery, and it is a testament to the success of our partnership. We are excited to continue our work with Uber to bring this innovative technology to more cities across the country.”

For Serve, fleet expansion is made easier by the higher utilization of their robots in the field resulting from their fleets serving more than one customer in a given market. In the Los Angeles market, for example, the company’s fleet of about 100 robots delivers for both UberEats and 7-Eleven.

According to the company, they are eyeing San Jose, Dallas and Vancouver for possible expansion and have also started working with Pizza Hut in Vancouver and Walmart in Arkansas.

Long term, it will be interesting to see how cities begin to accommodate growing sidewalk robot traffic. Some cities have banned them, while others have begun to classify them as pedestrians.

April 3, 2023

Starship Logs 10 million Kilometers With Sidewalk Robots

I remember reading as a kid about a guy who had driven his Volkswagen Bug a million miles, enough to drive to the moon and back twice. I remember thinking that’s a lot of miles!

And today, after learning Starship, the company which kicked off the sidewalk robot industry back in 2014, had logged 10 million kilometers (about six million miles, or 12-plus roundtrips to the moon), I thought the same thing: That’s a lot of miles!

Unlike Albert Klein’s 1963 Volkswagen, Starship reached the milestone with a fleet of vehicles, which the company says number two thousand today. Still, it’s an impressive feat, especially compared to self-driving car companies like Waymo and Cruise, each of which Starship says it’s lapped six times.

Starship noted in the announcement that the milestone was reached through more than four million deliveries and that they currently complete 140 thousand road crossings daily.

Since Starship started rolling its robots onto college campuses and towns back in 2016, there’s been several new companies have launched similar products. Uber launched its robot and spun it out as Serve, and Kiwibot started delivering in the Bay area in 2018. Amazon unveiled its Scout sidewalk robot in 2019 but has since scaled back the initiative.

This expansion of the sidewalk delivery space has resulted in several cities debating just how much space should be ceded to the robotic rovers, with some cities banning them while others granting them pedestrian rights.

Through it all, Starship has continued to build out its fleet, and today many of them are delivering goods with little to no human intervention. In fact, according to the company, one robot recently made 24 deliveries in a 16-hour period without any human oversight.

Who knows, at this rate, that productive little robot may make the million-mile club all by itself someday.

November 16, 2022

Ottonomy Partners With Norwegian Post Office to Trial Sidewalk Robot Delivery

Ottonomy.IO, a maker of autonomous (and swervy!) sidewalk delivery robots, has partnered with Posten Norge to trial its robot in Oslo. The partnership, which also includes Nordic autonomous vehicle integrator Holo, will test how autonomous robots can improve Norway’s post office intra-logistics in city centers. Posten Norge also plans to trial Ottobots for first-mile pick-ups, receiving and delivering goods for the digital marketplace AMOI from the Aker Brygge area in Oslo.

Posten Norge looks to be all-in on this trial, going so far as creating a special page for its cute little Ottobot. The page, which features a video of Ottonomy’s robot (which you can see below), talks about the goals for the trial:

The purpose of this project is simply to learn as much as possible. We want to learn how people interact with Ottobot, the maturity of the technology, and we want to explore whether Ottobot can help solve challenges in connection with picking up and delivering goods in the city. 

Among other things, the project will give us insight into how the citizens of Oslo experience a robot in the urban environment, how do people feel about interacting with a robot, and whether it creates unforeseen challenges in our city. In addition, we need to understand which obstacles are difficult for the robot to maneuver, whether it can manage driving in Nordic weather conditions and how reliable Ottobot is in operation. 

While there’s no doubt that some of the sidewalk robot startups have struggled over the past year as a darkening economic outlook has led to cutbacks among logistics and delivery companies, Ottonomy looks like it’s faring pretty well. The company recently raised money and is showing up in airports in the US and Europe, and now, with its new partnership with one of the largest post offices, Ottonomy may have cracked open a potentially lucrative (and deep-pocketed) customer category.

September 27, 2022

Robot Delivery, Eh? Pizza Hut Canada Trials Serve Sidewalk Delivery Robot

This week Pizza Hut Canada announced they are partnering with sidewalk delivery robot startup Serve to run a two-week pilot program in Vancouver, B.C.

The trial will send the Serve robot to select customers’ doors when they place an order via the Pizza Hut app. Customers selected for the trial will be able to track the robot’s location via the app and will use a one-time pin to retrieve their order from the Pizza Hut-branded robot. You can see the robot navigating the streets of Vancouver in the video below.

Pizza delivery robots are being tested in B.C.

While various Pizza Hut franchise owners have dabbled in using robotics to make pizzas, this is the first time that we’ve seen the chain use a robotic delivery vehicle. The partnership also marks a first for Serve Robotics as it’s the first time the startup has deployed its delivery bot in Canada.

For now, the two companies are not giving any indication of whether this trial could extend beyond the initial trial. My guess is if things go well, we could see more Pizza Hut locations utilizing the Serve delivery-bot.

August 3, 2022

Some Cities Are Pushing Back on Sidewalk Robots. Here Are Some Possible Ideas For Peaceful Coexistence

While sidewalk delivery robots promise to help reduce carbon emissions and car traffic on cluttered city streets, not everyone is excited about them, including one city traffic administrator in the Yaffa municipality of Tel Aviv.

According to an article published this week in the English-language edition of Israel newspaper Haaretz, Ofir Cohen, the director of transportation, traffic and parking for Yaffa, sent a letter in early July to Israel’s Transportation Ministry to convey his belief that sidewalk robots from Russian tech company Yandex were a nuisance to pedestrians.

From the letter:

“One of the ways we give priority to pedestrians is by limiting bicycle traffic on sidewalks,” Cohen wrote. “It’s understood that the robots, which are about 80 centimeters [31 inches] wide, could be a potential real nuisance for pedestrians on the sidewalks although we have also been impressed by the [robots’] smart-navigation capabilities.”

And then, on Sunday, less than a month after Cohen sent his letter, the municipality notified the Transportation Ministry it was terminating Yandex’s pilot program.

Cohen said he believed the robots should be removed from sidewalks because they made them a much less useable public resource. He also expressed concern about the impact of robot traffic on low-mobility pedestrians as well as the elderly and children.

פלישת הרובוטים לישראל החלה: לראשונה ברחובות תל אביב, רובוט משלוחים אוטונומי. ככה זה פועל.

These are essentially the same reasons that the city council of Toronto decided to issue a ban on the use of sidewalk robots late last year. The city’s accessibility advisory committee proposed the ban, expressing concern that the robots would be hazardous to those with low mobility and impaired vision, as well as elderly people and children.

“Sidewalks are an important publicly-funded public resource, created for pedestrians to safely use,” David Lepofsky, the chair of the Accessibility for Ontarians with Disabilities Act Alliance, wrote in a letter to the Council. “Their safe use should not be undermined for such things as private companies’ delivery robots.”

My guess is these rulings – which followed San Francisco’s ban on sidewalk robots in 2018 – will become more and more common as sidewalk robots go from trials to wider deployments. Because of this, it’s probably worth exploring ways to accommodate the increased use of robotic delivery vehicles and pedestrians.

One idea is simply to set limits on fleet size and traffic. In cities with lighter pedestrian traffic, having limits to ensure the sidewalks don’t become overburdened with robots makes sense.

Another is to continue to push for guidelines and safety measures for robot fleets on pedestrian walkways. Guidelines put into place during the Toronto trial included a 6 MPH speed limit, mandatory insurance for robot companies, audible signals, reflectors with lights, brakes, and a requirement that robots yield to pedestrians. I can these being expanded further and putting the legal and financial burden on robotic delivery companies to ensure pedestrians are not obstructed in any way.

Finally, I can also imagine cities exploring robot travel lanes, similar to what you might see for bikes on streets and on the sidewalks themselves. And who knows, beyond that, we might even see some of them consider sending the robots underground into tubes.

What do you think? Are there other ways you can envision pedestrians coexisting with sidewalk delivery bots? Drop us a line and let us know or let us know in the comments.

April 4, 2022

Chili’s is Trialing a Sidewalk Delivery Robot From Serve Robotics

Hankering for some Chili’s but don’t want to jump in your car? It might not be long before that grilled chicken and bowl of chili arrive at your front door via sidewalk robot.

That’s because Chili’s parent company Brinker has been secretly piloting a trial with sidewalk delivery startup Serve Robotics and is evaluating the possibility of a wider rollout.

The first hint of the Brinker-Serve pilot came via a small mention last week in an article in a Dallas publication about the company’s drone delivery trials with Flytrex. Both Brinker and Serve have since confirmed to The Spoon that they are running an early stage sidewalk delivery pilot but were not ready to discuss further details of a wider rollout.

“We can confirm Serve is working with Brinker International to roll out robotic delivery for Chili’s customers,” a Serve spokesperson told the Spoon. “We will have more to share once service is launched.”

Chili’s Serve pilot is just the latest move into robotics by the casual dining chain. Last October, robot servers named Rita from Bear Robotics started showing up across the country. And as mentioned previously, the company started testing out a Flytrex drone in North Texas.

As more restaurant revenue share comes via off-premise delivery, chains like Chili’s are exploring drone and sidewalk delivery to counter the high cost of traditional delivery from the likes of Uber and DoorDash. Wade Allen, Brinker’s SVP of innovation, told Dallas Innovates that drone delivery is “a lot cheaper” than solutions that involve a human and a car. Likewise, the cost economics of sidewalk delivery robots are also likely to be much lower than that of traditional delivery.

For Serve, which began life as a division of Postmates and spun out of Uber last year, Brinker represents a massive opportunity with over 1,600 Chili’s locations worldwide. The trial comes on the heels of last year’s seed round with strategic investors Uber, 7-Eleven, and Delivery Hero, all of which represent potentially interesting opportunities for the company.

January 14, 2022

Watch as Serve’s Sidewalk Robot Completes a Delivery With Level 4 Autonomy

This week, Serve Robotics announced that its sidewalk delivery robot can now complete deliveries at level 4 autonomy. According to the company, this makes their robot the first autonomous vehicle to complete commercial deliveries without the need for human assistance.

For those not familiar with autonomous driving parlance, level 4 autonomy means that Serve’s robot can now navigate a trip without the intervention of a human driver. However, as seen in the video below, at level 4, a human driver can choose to intervene to ensure an extra level of safety (as the Serve driver does at a crosswalk light).

Watch as Serve Delivery Robot Achieves Level 4 Autonomy

According to the announcement, this milestone is the result of a robot built with a highly redundant navigation system employing multiple cutting-edge technologies. The navigation system “includes multiple sensor modalities—active sensors such as lidar and ultrasonics, as well as passive sensors such as cameras—to navigate safely on busy city sidewalks. Serve Robotics’ achievement required development of a wide range of market-leading capabilities, such as automatic emergency braking, vehicle collision avoidance, and fail-safe mechanical braking.”

In the announcement, the company credits a couple of their technology partners in helping to reach this milestone. One of those companies is NVIDIA, whose Jetson platform provides the Serve robot with AI-computing to navigate complex unstructured environments. Serve also gave a shout-out to lidar-maker Ouster, which provides small and power-efficient lidar to help power Serve’s self-driving capabilities.

Up to this point, pretty much all autonomous sidewalk delivery robots employ the help of human drivers to navigate their routes. And even looking forward, even Serve and other bots move to level 4 autonomy, expect remote human drivers to continue to be in demand. That’s because there will always be potential unforeseen circumstances on different routes, and companies (like Serve) will want that extra layer of safety as their bots navigate through dense city environments.

However, with these types of advancements, human robot operators will be able to handle larger fleets over time. While some robot (and drone) delivery services already operate at a multiple-to-one ratio, higher autonomy means humans to robot ratios can increase, allowing pilots to handle more and more robots as they are deployed to the field.

November 19, 2021

Serve Robotics Adds Former GoPro Exec To Lead Development of Autonomous Sidewalk Robots

Serve Robotics has hired Euan Abraham to head up the development of the company’s autonomous sidewalk delivery robots, the company has told The Spoon. Abraham, who in the past led the development of GoPro’s Karma drone and has also had stints leading engineering teams at Apple and smart lock company Otto, will become the company’s Vice President of Hardware Engineering effective January 2022.

The new hire is a sign the company is entering a new phase, according to Serve’s CEO, Ali Kashani, who sat down with The Spoon this week to talk about the hiring of Abraham.

A big focus for Abraham will be to take a company that has primarily been focused early on developing a robot and optimizing its capabilities through its initial trials in West Hollywood to one that can deploy large fleets at scale across multiple markets.

“This is a space that has kind of reached readiness for scale,” Kashani told The Spoon. “So we are at a very pivotal point where we are no longer trying to develop something. We have developed something, and now we are putting it to use.”

It’s not just about scaling but getting better, according to Kashani. “It’s easy to get distracted with scale where you lose your innovative edge. We want to continue to iterate on our hardware, and we don’t want to stop here. We want to keep making it better.”

The areas where Kashani thinks Serve can get better are areas where he believes the company already stands out from its peer group, the first of which is autonomy. He says Serve’s robots do most of the driving themselves, which has enabled Serve’s human teleoperators to manage more than one robot at a time.

This high level of autonomy wouldn’t be possible without the Serve’s built-in safety systems, another area where Kashani believes his robots stand out.

“Our robots have a lot of onboard safety mechanisms so that they can be independent. They can be there by themselves.,” Kashani said. “At the same time, they also have people backing them up. So we have the best of both worlds.”

Serve’s other major differentiator isn’t a technical one, but it may be the company’s biggest ace in the hole: its relationship with Uber. Earlier this year, Uber spun out the robot group which it had acquired as part of the Postmates acquisition, and this month, Serve announced that Uber would be the company’s first commercial partner. The two companies plan to roll out a fleet of robots to deliver food to Uber Eats customers across the LA market in 2022.

While Abraham’s hiring is undoubtedly a significant strategic move for the company, Kashani says they aren’t done. With Uber’s rollout of autonomous delivery and Serve eyeing new markets like the Bay area, Kashani says Serve has several areas the company is looking for more talent, including autonomous driving, operations, supply chain, and HR.

“We are always looking for kind of more folks to join,” Kashani said. “It’s a never-ending kind of story.

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