You may have noticed The Spoon has a new look.
We launched the Spoon in October 2016. At the time, we didn’t know what it would become, all we knew is that we wanted to tell the stories of the people and companies shaping the future of food and cooking.
We launched the site on the same day as the second Smart Kitchen Summit, and over time it picked up steam. Back then it was just myself, Ashley Daigneault and Megan Giller posting the occasional story. Traffic was in the low thousands per month.
In short, The Spoon was an experiment.
A New Coat of Paint
Not anymore. With thousands of stories published and hundreds of thousands of readers per month, The Spoon is a big part of what we do and we figured it was time the site got a fresh coat of paint and maybe even a new beam or two.
The first version of the Spoon was a very DIY affair, with an off the shelf WordPress theme. For the new Spoon, we had the help of a web design team in Landi Industries, who I came to by way of my friend Chancey Mathews, whom I met at GigaOM where he was the seminal tech blog’s original web designer.
When we created the original Spoon logo three years ago, we wanted to convey the idea that we were all about food tech. Looking back now, our first logo did just that, but now we wanted something a little more professional and a little less on the nose.
We also wanted something both retro and modern. To help us achieve this, we worked with Seattle artist Genevieve St. Charles (also known as Goldsuit), who I had learned of after she created the logo for Eric Rivera’s addo 206 restaurant. In Genevieve’s work I saw an Andy Warhol for the new century, an artist who explored food, technology and pop culture in interesting ways. In other words, I knew I had found my logo designer.
Thanks again to Jeremiah, Chancey, Sarah and the whole team at Landi. Also, thanks to Goldsuit for helping to create our new look.
And of course, thanks to the Spoon team. From a site that started with couple part time bloggers, nowadays the Spoon is headed up by our amazing managing editor Chris Albrecht who works daily alongside the fantastic talents of Catherine Lamb and Jenn Marston to break news and connect the dots for a fast-changing industry.
I also want to thank our readers for your support and insights over the past few years. Your comments, tips and emails are critical to what we do, and help us become more knowledgable and better writers.
We’re excited, and a new site design and logo are really just the start. We have lots planned for coming year and we’re excited to continue the conversation with our readers.
Onward to 2020!