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smart farm

November 19, 2020

Rise Gardens Launches a Countertop Version of Its At-Home Smart Growing System

Rise Gardens is best known for its indoor smart farms that are geared towards the average consumer and roughly the size of your average bookshelf. But those living in small spaces may not be able to easily accommodate another piece of furniture, and with that in mind, Rise released a countertop version of its farm this week. According to a LinkedIn post from the company, the device, dubbed The Personal Rise Garden, can grow “8+ plants at any given time” that can be harvested in “as little as 25 days.”

The Personal device is essentially a smaller version of Rise’s flagship product, a multi-shelf smart garden that uses nutrient-enriched water and a “recipe” of LED lighting to hydroponically grow leafy greens and herbs. An accompanying smartphone app does the bulk of the work in terms of calculating the temperature of the garden, determining nutrition and pH levels, and telling the user when it’s time to water the plants. Users can purchase a subscription service that automatically mails growing supplies on a regular basis. They can also use their own plant seeds if they prefer not to be locked into a subscription. 

Speaking to The Spoon earlier this year, Rise Gardens’ Head of Product and Strategy, Diego Blondet, said he believed automated indoor farming would make its way into most kitchen designs in the future. But we’re still years away from having a smart farm built into the cabinetry like a microwave, and in the meantime, many would-be users live in small apartments that can’t accommodate farms the size of furniture.

Hence Rise’s move to release a countertop version of its smart garden. The new device clocks in at 18 x 11 x 16 inches and weights 20 pounds. According to a press release sent to The Spoon, it can grow four large plants (tomatoes, peppers, kale, etc.), eight medium-sized plants (herbs), or 12 small plants (chives, lavender). Cost-wise, the farm will run you $279, which is on par with other countertop growing devices, including those from Aspara ($259) and AVA’s Byte Smart Garden ($349).

Notably, Rise received an investment from the Amazon Alexa Fund last month to “fuel new products, accessories, and further R+D.” At the time of the announcement, Rise CEO and founder Hank Adams hinted at an Alexa integration for his company’s devices, which means voice tech might be coming to smart farms soon, with Rise leading the way. The company also recently expanded distribution to Canada, according to a Rise spokesperson.

Offering a smaller version of its standard product could also connect Rise Gardens to a potentially different audience, which is those who are new to the at-home smart farming concept and may not want to commit $500 or more to learning about it. From the looks of it, the Personal device won’t feed an entire family, but could be sufficient for one- and two-person households. I’ll let you know as soon as I’ve purchased mine.

July 25, 2017

With Big Names Behind It, Plenty Aims To Rule the Vertical Farming Market

A $200 million investment in indoor farming startup Plenty has caught the attention of venture capitalists and those who follow the emerging world of tech-driven, commercial indoor farming. What separates the San Francisco-based agtech company from other indoor farming manufacturers is its claim to be able to grow everything except for tree fruit (lemons, oranges, etc…) and root vegetables. The vast majority of competitors focus solely on greens, herbs, strawberries and the occasional tomato.

Perhaps of even greater significant than its crop yield are the profiles of Plenty’s new investors. The high profile roster for this latest round include Softbank CEO, Masayoshi Son, former Google CEO Eric Schmidt and Amazon CEO Jeff Bezos. Attached to each new investor comes an opportunity. For example, Son could bring Plenty to Japan and the rest of Asia. Schmidt’s VC firm Innovation Endeavors has CropX in its portfolio which boasts an adjacent technology that offers adaptive crop irrigation.

Bezos, on the other hand, stands out because of Amazon’s recent purchase of Whole Foods. The intersection of Plenty with bricks and mortar stores, home delivery of groceries, restaurant delivery and meal kits is a near harmonic convergence. Controlling a prime part of the value chain that goes from farm to table or farm to home puts Amazon in a prime position to level its competitors in a number of markets.

The implementations of Plenty with Whole Foods run from the obvious to the imaginative. It’s easy to see Amazon being able to offer premium produce directly to customers via home delivery, but it also could use Plenty to draw more people into its retail stores. Taking a page from Infarm, which has its indoor farm in a Berlin supermarket, Whole Foods adding sleek vertical farms to its stores would be a lure to its clientele—a predominately upscale  group prone to loving shiny, new objects. Not only would shoppers take notice of this high-touch addition, the farms would have the practical objective of selling fresh goods to fussy shoppers.

Whole Foods’ profile perfectly fits this scenario. In past years, innovation was the company’s strong suit. The Austin-based chain was among the first premium supermarkets to feature in-store, full-service restaurants as well as bars featuring local brews on tap. Noted for working closely with local farmers, it would make sense for Whole Foods to select local organic growers to take ownership of and maintain the Plenty-built vertical farms.

Whole Foods and Amazon could make for an exciting team in advancing the commercial aspects of Plenty. With Softbank’s Son in the mix, Japan and Asia are a solid target for expansion, but Europe is a far larger and more immediate major opportunity. One sign of that Europe is a hot agtech market is seen via Germany’s darling, Infarm. Infarm’s successful implementation in Berlin also has caught the attention of investors and partners. Now working with German grocery chain, EDEKA, Infarm has recently closed a four million Euro round led by Berlin’s Cherry Ventures.

Showing his astute understanding of the market for its vertical farming technology, Infarm co-founder Osnat Michaeli outlines how her company’s growth has defined the future of indoor farming in Europe and beyond.

“When we started out, we were looked at as ‘idealistic dreamers’. In part, this might have been because we were self-taught and not many believed that we had the necessary expertise needed to invent a new agricultural solution,” Michaeli told TechCrunch in a recent interview.

“The challenge [now] is in finding the right partners. Our initial focus is on supermarket chains, online food retailers, wholesalers, hotels, and other food-related businesses, for whom the superior quality and range of produce — with no fluctuation in costs — makes Infarm an attractive partner. In return, we can reintroduce the joy of growing to the urban population”.

Image credit: Flickr user Euro Slice under creative commons license

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