Instant Brands, the company behind the popular Instant Pot line of multicookers, announced today it has launched a new connected multicooker, the Instant Pot Pro Plus, and an all-new Instant Brands Connect app.
The new app was developed in partnership with smart kitchen software company Drop. The two companies began working together with the launch of a guided recipes app in 2019, but that first app was strictly a recipe app with no control features. The new app allows the user to select recipes and initiate cooks, customize recipes, monitor cooking progress, get notifications, delay cooking start, and change steam venting methods. Users of the new Connect app will have access to 1500 recipes to start.
The plan is for the Instant Brands Connect app to allow cooks to eventually connect multiple Instant Brands products. Today customers can download it and will be able to pair the new Instant Pot Pro Plus. Instant has indicated it has a number of other smart products planned in the pipeline, which means we’ll see more Instant Pots, air fryers, and maybe even a coffee maker or two connected to the app. And while the app currently does not have a shoppable recipe feature, I can imagine that functionality in potential future versions.
For Drop, the new app is a strong validation for the Dublin-based startup’s smart kitchen OS. Instant Brands had previously built an app for its Instant Pot Smart Wifi pressure cooker, but with this launch, the multicooker giant is standardizing its connected device strategy around Drop’s smart kitchen platform. Instant Brands sits alongside other big kitchen brands such as Bosch, Electrolux and Thermomix on Drop’s smart kitchen OS partner roster.
The new Instant Pro Plus is available today for $169.99 and the app can be downloaded today in the app store.
