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The Spoon

Daily news and analysis about the food tech revolution

Soli Organic

Soli Organic to Advance Indoor, Soil-Based Agriculture Through Selective Breeding, AI, and Machine Learning

Soli Organic (previously known as Shenandoah Growers) is an agriculture company that operates indoor growing operations to produce organic culinary herbs. Today, the company announced two new partnerships with Rutgers University and AI/IoT company Koidra that will help enhance its cost advantage and increase the accessibility and affordability of its products.

In the multi-year partnership with Rutgers University, Soli Organic will work with plant breeding experts from the School of Environmental and Biological Sciences. The focus of the collaboration is to optimize the nutrition, flavor, aroma, and yields of selected crops. Additionally, the partners will research what crops that are not feasible for outdoor production but are potentially viable for commercial production in an indoor growing operation.

While leafy greens and herbs are often the most popular types of crops grown via indoor cultivation, there is vast potential for additional crops in this space. Dr. James (Jim) Simon, the Director of the Rutgers New Use Agriculture and Natural Plant Products Program, said, “Of the over 400,000 plant species on the planet, we consume less than 100. We have not even scratched the surface of the different flavors and textures of plants. What will be key to a sustainable future is identifying plants that offer consumers the highest nutrient density combined with flavor, texture and shelf appeal, and the lowest possible environmental impact.”

With Koidra’s artificial intelligence and machine learning technology, Soli Organic intends to automate the operation of its growing facilities. This technology will not necessarily replace human growers, but streamline operations and allow growers to make data-informed decisions. In a greenhouse setting, Koidra use of artificial intelligence, data collection, and sensing technology is able to increase yields, profitability, and consistency.

“Soli Organic is relentless in our pursuit of technologies and partnerships that support our vision to offer our retailer partners and consumers nationwide a variety of nutrient-dense, differentiated fresh products in a manner that maximizes profitability while minimizing environmental impact,” said Soli Organic’s Chief Science Officier Tessa Pocock about the new partnerships.

Soli Organic has seven growing facilities and supplies to 20,000 retailers across the country. According to the company, it is the only indoor grower that has soil-based, controlled environment growing operations. Most of the big players in this space, like Gotham Greens, Bright Farms, and Bowery Farming, use hydroponic growing methods instead.

If you have ever seen indoor-grown greens or herbs in your grocery store, you may have noticed that most of these products are a bit pricier than the standard options. Soli Organic already offers affordable herbs, but following the new partnerships, hopes to bring even more indoor-grown produce to consumers.


Soli Organic Announces $120 Million in New Financing to Expand Indoor Soil-Based Farms

Virginia-based indoor growing company Soli Organic announced last week that it has entered a $120 million financing arrangement with real estate firm Decennial Group. This new partnership will help the company in its plans to expand with eight new farms, each with the capacity to grow 5 million pounds of produce per year.

Soli was founded in 1989 as Shenandoah Growers, a conventional agriculture company based in Virginia’s Shenandoah Valley region. The Decennial Group partnership and expansion is an important milestone in the company’s transition to all-indoor production.

While many controlled environment agriculture companies are using hydroponic and aeroponic technologies to facilitate indoor growth, Soli is using a soil-based system. This August, that proprietary technology won the Agtech Breakthrough award for Sunless Production System of the Year.

The company says that its soil-based, LED-powered approach has helped it to achieve lower unit costs for organic produce than either conventional farming or other indoor growing methods. One of the big selling points for controlled environment agriculture is that the developing body of technologies could make healthy food more accessible to all—and Soli’s success in bringing down costs suggests that the industry may be able to keep that promise.

Using its soil-based system, Soli is focusing on minimizing water and energy use. “Our organic soil, 95% of which is recycled back into our system after use, is an ideal growing medium for crops due to its slow release of water, with crops controlling uptake based on their need,” a company representative told The Spoon via email. “As a reflection of our ‘biology first’ philosophy, we are also controlling environmental factors, such as leaf temperature, relative humidity, CO2 and light, to optimize the plants’ efficiency in water uptake.”

The company is also working to optimize its LED lighting systems to conserve energy, and using wind and solar power at some locations.

Soli has already broken ground on its first new construction, which will be located in Anderson County, S.C. The company expects the facility to be operational by the second quarter of 2022, and to create 50 local jobs. The locations of the other facilities have yet to be announced.

The company has also been taking steps to boost the commercial reach of its products (which include herbs, leafy greens, and microgreens) by staffing its c-suite with executives from big-name food brands. In June, former Starbucks CMO Matthew Ryan stepped up as the company’s new CEO, while former Postmates SVP Mike Buckley became CFO.

“My career has been shaped and defined by innovative, market-leading companies. Here, the opportunity for growth could be even greater, as Shenandoah Growers is uniquely positioned to deliver against the converging demand for affordable, high-quality and organic produce, and the need to grow it sustainably and reliably,” said Ryan in a press release on the leadership changes.

It’ll be interesting to see how Soli’s combination of proprietary growing technology, legacy agriculture background, and big corporate leadership affects the company’s transition to all-indoor growing—and how soil-based indoor farming will stack up against other methods in terms of environmental footprint and economic efficiency.