In a world where many kitchen appliance brands have downsized or eliminated their innovation arms, FirstBuild, the device innovation and incubation for GE Appliances, is generating (and building) more ideas than ever.
The group, which celebrated its 10th anniversary last year, has developed 104 products and features, with 37 making their way into the GE Appliances portfolio. Along the way, it has raised over $5.2 million through crowdfunding and built a community of 245,000 builders who submit ideas, vote on projects, and occasionally back them financially.
Unlike traditional corporate R&D departments, FirstBuild invites its community of makers, engineers, and consumers to contribute ideas and test prototypes in its 35,000-square-foot makerspace at the University of Louisville. This approach has led to some viral hits, including the Opal Nugget Ice Maker, which launched on Indiegogo and raised $2.8 million before a prototype was even completed. FirstBuild was also the birthplace of the Arden indoor smoker, a CES 2024 hit that is rapidly gaining a fanbase in the grilling community.
FirstBuild’s latest project is designed for home bakers who love sourdough but don’t want the hassle of maintaining a starter. Currently in prototype stage, the Sourdough Sidekick automates the feeding process, ensuring the starter stays healthy and ready without the daily commitment. While traditional methods require constant attention, FirstBuild claims the Sidekick can sustain a starter for up to seven days, adapting to the home baker’s schedule. The device features a built-in flour hopper, water tank, and a smart dispensing system that measures and delivers the right amounts to keep the starter thriving. It will also monitor ambient kitchen conditions, making adjustments as needed to optimize fermentation.
Of course, FirstBuild’s Sidekick isn’t the first smart sourdough manager on the market. Fred Benenson, former head of data for Kickstarter, created Breadwinner during the pandemic, a smart sourdough monitoring device that tracks a starter’s growth and notifies bakers when it reaches peak activity, ensuring optimal baking times. Priced at $50, Breadwinner features real-time monitoring and smart notifications, allowing bakers to receive alerts via email, pop-ups, or SMS.
The Sidekick, in contrast, is more of a full-fledged automated feeder and management appliance, offering a more hands-off approach. Given its more advanced functionality, it’s likely to come at a significantly higher price than Breadwinner’s affordable $50 price tag.
While the sourdough craze of the pandemic has certainly cooled, my guess is there are still far more home bakers today than there were five years ago and there’s a good chance rising food prices may even spark a new wave of would-be bread bakers looking to make fresh loaves at home. If that’s the case, FirstBuild’s Sourdough Sidekick could arrive at just the right time to offer enthusiasts an easy way to feed both their baking obsession and their hungry starters.
