Close Ad

The Spoon

Daily news and analysis about the food tech revolution

sugar reduction

DouxMatok to Scale Production of Its Sugar Tech in N. America with Lantic

There’s good news for people in the U.S. who like sweets but want to reduce their sugar intake. Israeli startup DouxMatok announced today that its not-a-sugar-substitute will be mass produced by sugar manufacturer Lantic here in North America starting next year.

As you are probably well aware, we eat a lot of added sugar in our foods here in the U.S., and that is a problem. Too much sugar can have deleterious effects on the body including heart and liver problems.

DouxMatok’s technology aims to reduce our sugar intake without sacrificing the taste of sugar. But the company is not creating a sugar substitute. Instead, its approach is to make sugar more efficient when it hits our tongue. It does this by attaching sugar molecules to another edible substance. Originally, the company used silica, which, as we covered back in 2018:

[Silica] has lots of nooks and crannies that sugar molecules can fill. The sugar-packed silica diffuses more efficiently on our tongues, so food companies can use 40 percent less sugar in their products, without sacrificing the taste.

Since then, DouxMatok has updated its technology, replacing silica with an undisclosed odorless, calorie-free mineral that the company said is more effective.

The result, according to DouxMatok, is that food companies can still use sugar in their recipes, they just don’t need to use as much.

DouxMatok signed a similar deal with European sugar company Südzucker back in 2018. With today’s announcement, DouxMatok’s Incredo Sugar, as it is branded, will be made available at industrial volumes for food companies here in North America. Lantic is only handling the manufacturing and production, with DouxMatok doing all of the sales and marketing of its Incredo Sugar.

DouxMatok is one of a number of companies taking a technological approach to fighting the scourge of sugar. Nestlé has a process that restructures sugar particles to maintain sweetness at lower volumes. Joywell is creating plant-based alternatives to sugar through fermentation. And Nutrition Innovation creates sugar with a lower glycemic index through different refinement processes.

As someone who enjoys a fun-sized Snickers (or two) as an afternoon pick me up, these types of sugar improvements can’t come soon enough. DouxMatok says that products using its Incredo Sugar will be on store shelves here in the U.S. by the second half of 2021.

UPDATE: This post originally stated that the new version of DouxMatok’s sugar uses a clean label fiber. This fiber-based version is actually still under development, and the mineral-based product will be what hits North America.

DouxMatok To Bring Its More-Efficient Sugar to North American Food Products

Israeli food tech company DouxMatok has entered into a deal with a North American sugar refiner to manufacture commercial quantities of its “more efficient” sugar, according to Food Navigator. The first products containing this sugar are expected to hit the market early in 2021. 

DouxMatok’s Sugar Reduction Solution uses the food additive silica to carry sugar molecules and make a food taste sweeter than it would using a comparable amount of plain sugar. Using this method, food companies could use less sugar in their products, since the sugar-infused silica diffuses the sweet taste more efficiently. DouxMatox says food companies can typically use about 40 percent less sugar in their products and still get the same sweet taste.

The company told Food Navigator this week that it is currently working on a second-generation version of its product that will use a more “clean label” fiber than silica (which passes through the body once the sugar is metabolized). While he couldn’t name specifics, DouxMatok founder Eran Baniel said this new carrier for the sugar molecules is definitely a fiber and that it is “slightly more effective than silica in certain applications.”

Nor did Baniel say which North American sugar refiner his company has teamed up with to get its first products in the market. The company struck a deal with Südzucker in Europe in 2018. The North American partner will be announced in October.

While it doesn’t exactly take science to understand the harmful effects of sugar on the human body, many companies are leveraging science to create alternatives. Joywell Foods uses protein found in the “miracle berry” to create an alternative sweetener. Alluose is another sugar alternative, and one Magic Spoon uses to sweeten its kids-cereal-for-adults product.

DouxMatok’s silica product currently works with baked goods, confections, chocolates, and a few other products. According to Food Navigator, the company hopes to find a similar sugar-reduction method and technology for “high-water activity products” like sodas and juices.