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third-party

April 24, 2020

Report: New York City Council Eyes Capping Commissions Charged by Grubhub, et. al.

The New York City Council wants to limit the commission fees that third-party delivery services like Grubhub and DoorDash can charge restaurants while dining rooms remain closed in response to the COVID-19 pandemic.

According to the New York Post, the bill being considered would seek to to cap the delivery fees that third-party services charge restaurants at 10 percent.

Currently, the commission fees third-party delivery services charge restaurants can stretch up to 30 percent and sometimes higher. The economics of those exorbitant fees were barely justifiable for a restaurant back when they had dine-in customers to offset the cost. In these coronavirus times, when people are being forced to shelter in  place, and millions are losing their jobs, handing over 30 percent of an order is untenable.

The proposed cap expands on existing legislation that was introduced in NYC in February of this year. Deliver services that violate this provision could be fined up to $10,000 per infraction — up from the $1,000 fine during non-emergency times, according to Eater.

New York isn’t the only city looking to reign in third-party delivery fees. Earlier this week Toronto Mayor John Tory said he was exploring similar measures in his city and actually calling up delivery services himself in an effort to fight commission fees. And last week, San Francisco Mayer London Breed issued an emergency order capping delivery commissions at 15 percent.

Talk of caps on delivery fees is a good example of shooting the wolf closest to the sled. High fees are an immediate problem for restaurants and customers when money is tight but everyone still needs to eat. But there is a deeper, systemic problem around the economics of third-party delivery in general. Famed restauranteur David Chang knows it, and it’s been a bit of a crusade for my colleague, Jenn Marston, who wrote recently:

Temporary caps in the wake of this unprecedented restaurant industry fallout are fine for now. But until we start addressing some of the fundamental flaws with the inherently greedy — not to mention unprofitable — third-party delivery model, the problems will proliferate, pandemic or no. Restaurants and their hourly workers will shoulder the bulk of those burdens.

According to the Post, the New York City Council will take up the proposed cap on fees at their virtual meeting on April 29.

Update: Chicago is now also considering a cap on third-party delivery commission fees. A bill to cap those fees at 5 percent is currently in front of the city council, who will vote on the matter. If passed, this would be the lowest commission fee cap yet.

March 13, 2019

FoodBoss, the Price/Time Comparison Tool for Food Delivery, Raises $2M

This week FoodBoss, the food delivery search engine formerly known as Bootler, announced that it had raised over $2 million in funding. The venture round was led by Cleveland Avenue, a food-focused VC firm founded by the former CEO of McDonald’s, Don Thompson.

Founded in 2016, the Chicago-based startup is basically an aggregator of food delivery services. Users can go to the FoodBoss website or its mobile app and search through various delivery options, like Uber Eats and Caviar, to determine which will deliver food fastest and with the smallest delivery fee. As ChicagoInno points out, this makes the company essentially Kayak for food delivery.

Hungry deal-seekers can either enter their address or search by restaurant name or cuisine (e.g. “McDonald’s” or “Indian food”) and FoodBoss will aggregate all available information on price and live estimated wait time from delivery services to find the “best” deal. It doesn’t just list third-party delivery services (Caviar, etc.), but also restaurants that have their own internal ordering and delivery.

Screenshot from FoodBoss website.

FoodBoss currently serves roughly 50 cities and aggregates info from over 50,000 restaurants. According to a company blog post, FoodBoss will use the new funds to expand to more cities.

With so many third-party food delivery services out there, a company like FoodBoss makes a lot of sense. People don’t have any loyalty to a particular food delivery company (yet), like they might to a certain local restaurant or fast-food chain (Chipotle 4 lyfe).

However, there are a couple of risks and downsides with FoodBoss’ business model. First of all, the company currently only has partnerships with four food delivery services: UberEats, Postmates, Caviar, and Delivery.com. That leaves out significant players like DoorDash, Grubhub, and smaller local food delivery services (e.g. Waitr), meaning that users aren’t getting a complete picture of every possible option before they order.

FoodBoss is also reliant on its delivery service partners for its data. So while the company might be able to aggregate freely from participating third-party delivery sites now, if UberEats doesn’t like their rankings and cuts them off down the road, FoodBoss could lose their relevance fast.

But for now, FoodBoss makes it easier to choose which service will save you a few precious dollars and minutes. Which, admittedly, is a super first-world thing to think about. But as food delivery becomes more and more omnipresent, those dollars and minutes could add up.

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