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TM6

July 1, 2020

Thermomix Users Can Now Order Ingredients With Launch of Shoppable Recipes on Cookidoo

Thermomix announced today they have launched ingredient shopping on the Cookidoo, the Thermomix multicooker’s digital recipe and meal planning platform.

The new capability allows Thermomix users to add a recipe’s ingredients to a digital shopping list and order them through the Cookidoo app. Fulfillment of the order (delivery or pickup) is done through a third-party grocery retail partner of the shopper’s choosing.

The new shoppable recipe feature will be available to users of any Cookidoo-compatible Thermomix model (TM5, TM6 and TM31) in the U.S., Germany and the United Kingdom.

You can watch how it works on the video below:

Those using the TM6 can add ingredients from any of the 50,000 or so recipes available through the Cookidoo interface by simply clicking on the “Add to Shopping List” option directly on the appliance’s touchscreen. From there, they head over to the Cookidoo mobile app or website to review the list, remove items they may already have, and add additional items to the list. They can then select a grocery retailer or online grocery service provider like Instacart to fulfill the order.

According to Thermomix’s head of consumer experience, Ramona Wehlig, bringing ingredient shopping and delivery to the users of the Thermomix completes the meal journey for their users.

“We had the weekly planner and curated shopping lists,” Wehlig said by phone, “but we never closed the gap in the meal journey until the ingredients were delivered.”

Wehlig said the company has been developing shoppable recipe functionality for the past year and a half. The company started trialing an early version capability through pilots in Germany. These initial pilots, which used technology developed by Thermomix, helped the company to understand the digital grocery shopping process and to fine-tune the ability to do things such as ingredient matching.

However, as the company pushed to accelerate its shoppable recipes efforts, it started looking for a partner to help them scale. This brought them to Whisk, a shoppable recipe and digital food platform startup acquired by Samsung Next last year. Whisk powers a number of grocery commerce capabilities in the connected kitchen, including (not surprisingly) on the Samsung Family Hub fridges.

“The core aim [of working with Whisk] was to scale faster,” said Wehlig. “This allows us to connect our users with more grocery stores in a shorter time frame.”

For Whisk, the addition of Thermomix helps cement an already strong position as one of the primary shoppable recipe platforms. While I haven’t seen updated numbers for a while, back in 2018 Whisk told me its platform touched 20 million users each month. With the addition of Thermomix — first in Germany, the U.K. and the U.S., later globally — the company will get millions more.

For Thermomix, the integration of shopping capabilities from the Cookidoo digital recipe platforms opens up potential new revenue streams through various forms of partnerships with CPG brands and any commissions passed on from the third party grocery platforms. For users, it adds another nice feature and could entrench the Cookidoo recipe platform as their primary digital shopping list manager.

June 16, 2020

Thermomix and Hestan Cue Connect Up With ‘Smart Cooking Bundle’ and Jointly Developed Recipes

Sometimes the smart kitchen doesn’t feel all that connected, especially when it comes to pairing tech-forward cooking systems from different brands. It doesn’t make much sense if you think about it since the beauty of a connected home is, well, connecting things.

Thermomix and Hestan Cue are trying to change that – at least for Father’s Day – by creating what they’re calling the “Smart Cooking Bundle” and “Smart Cooking” recipe collection.

The bundle part includes a pairing of the two systems at a discount – the TM6 multicooker and the Hestan Cue system (pan and induction burner) for $150 off ($1,749) – but the more interesting part to me is the recipe collection the two companies jointly developed.

The Smart Cooking recipe collection features recipes specifically designed to use both with the Thermomix and Hestan Cue systems. Examples include eggplant with seared tomato sauce or pan seared scallops, where the TM6 is used for prep steps like chopping and steaming, and the Cue is used to finish off the meal by frying, searing or braising.

The recipes will be accessible on both the Thermomix Cookidoo recipe platform on the Thermomix TM6 touchscreen and through the Hestan Cue app.

This isn’t the first outside integration for Thermomix, which announced a partnership with Drop last year. With the Hestan pairing, one can see how Thermomix is positioning the TM6 as a sort of central command cooking hub where they orchestrate cooking with other appliances. While Drop isn’t powering the Hestan integration, I can see the Drop’s “kitchen OS” approach helping the TM6 unify multisystem cooking experiences down the road.

If you’d like to try out the new recipe collection, you can get the Smart Cooking bundle through Father’s day.

June 8, 2020

Thermomix Takes High-Touch Sales Method Virtual Amid Surging COVID-19 Usage

If the Thermomix sales process were a recipe, it’d feature lots of product demos, in-home mixers and healthy smidges of handshaking and pep talks sprinkled in.

Throw in a pandemic, though, and suddenly you’re left with a recipe bereft of its primary ingredient: in-person sales.

I caught up with the CEO of Thermomix North America Kai Schäffner and the VP of consumer experience Ramona Wehlig to talk about how a company famous for direct sales model has been faring at a time when people can’t get together.

According to Schäffner, the company has had to move entirely to virtual sales during the pandemic, a move that wasn’t all that difficult since it was something they’d been thinking about doing for some time.

“We were planning to make a major move next year towards virtual sales,” said Schäffner. “Coronavirus decided for us. So we took two to three weeks to move all North America to virtual. We started in Canada and the US, and are now fully virtual in Mexico.”

The virtual consultations are available by appointment via the website and, like so many meetings nowadays, are conducted using platforms like Zoom.

The company is also using cooking classes, with some led by regional managers on Zoom and also Facebook Live to reach a national audience. Below is a Thermomix demo on how to make keto friendly biscuits.

This transition to a virtual sales process comes amid a worldwide surge in usage for those Thermomixes already in homes.

“Usage has been rising from 30% to 100% depending on the country,” said Wehlig, “We have seen the highest increase in Spain, Portugal, Italy and Poland where usage has been doubling.”

Usage of the multicooker’s digital recipe platform, Cookido, has also surged, with 2.3 million daily cooking sessions during the quarantine period.

With quarantines starting to come to an end and many places around the globe slowly trying to resume some level of normalcy, I asked Schäffner if the company would get back to doing in-home sales consultations and he said yes, slowly, but it would be ultimately up to the comfort level of the sales consultants and prospects.

“It’s a choice,” he said, but admitted the in-home experience will always be better.

“The experience is totally different. The testing, the feeling, the touching. All of those points you can do better in your home.”

“Cooking,” said Schäffner, “is about tasting.”

March 8, 2019

Here They Are: The Full Thermomix TM6 Specs

I wrote earlier today about the launch of the TM6.  While I highlighted the features I thought were important, a few people have asked for the full specs and,  since I have them, here they are!

This is directly from the TM6 spec sheet sent to me from Thermomix. Enjoy.

Thermomix TM6 Features & Specs

HARDWARE

Outer dimensions & motor of hardware remain unchanged:

Dimensions Height = 13.4”, width = 12.8”, depth = 12.8”

Weight 17.5 lbs

Material High-quality synthetic material, stainless steel

Motor Maintenance-free Vorwerk reluctance motor
500 W rated power, speed continuously adjustable from 100 to 10,700 revolutions per minute (gentle stir: 40 rpm), special speed settings for dough preparation and stirring without chopping

Knife Four blades, maintenance-free sharpened stainless steel

Mixing bowl 2.3-quart stainless steel mixing bowl, integrated heating system and temperature sensor

NEW: Processor

  • Smartphone-like storage & working memory
  • Quad core processor
  • 16 GB Flash
  • 1GB DDR Ram; endless potential for new features and functions to be added through regular over-the-air software updates.

NEW: 6.8” Display Bigger, more brilliant touchscreen, even more intuitive operation

NEW: Heating Precise heating from 100°F up to 320°F in 1-degree steps, with integrated sensors to maintain a constant, precise temperature in the mixing bowl.

NEW: Scale Improved weighing during food processing allows an accuracy of 0.1 oz. throughout the whole weighing range, up to 105 ounces per weighing step. Also weighs negative values for extracting a precise amount of ingredients from the bowl.

FUNCTIONS

NEW: Functions

Cooking

  • High temperature settings to brown onions, meat and fish as well as for creating caramel, honeycomb and more
  • Slow Cooking Function for first-class, succulent meat
  • Sous Vide Function for tender meat, fish and vegetables
  • Fermentation Function for yogurt or kimchi

On Top

  • Pre-Clean
  • Kettle
  • Automatic Blending

Classic Functions mixing, steaming, blending, weighing, stirring, grinding, whisking, emulsifying, simmering, kneading, cooking, chopping

Guided Cooking: The guaranteed successful cooking method that takes users through recipes step by step with clear on-screen instructions to achieve perfect results. Temperature and timings are set automatically by the Thermomix®, so even sophisticated recipes can be followed with ease by chefs of any skill level.

ACCESSORIES

Varoma: 3.3 l capacity for steaming

Butterfly: Stirring attachment

Lid: Bowl lid with measuring cup insert

Measuring Cup: Improved measuring cup for easier usage

Spatula: Improved Spatula with softer, easier to use material

Basket: Improved simmering basket

COOKIDOO®

NEW: Fully integrated Cookidoo® access for even more experiences (explore, inspire, search, cook, plan, how-to) directly on the Thermomix® screen; a second device is no longer needed.

The world’s biggest cookbook with more than 40,000 delicious recipes from all over the world that work with the unique success guarantee. All available directly on the device via Cookidoo® and via web app, iOS and Android. The Cookidoo® personalizes through tailored recipe recommendations and inspirations. How-tos and tutorials are available for easy or elaborate meals.

PLUS: Personalized customer service, cooking classes

HOW TO BUY

Direct sales: More than 60,000 Thermomix® independent consultants worldwide serve as personal local contacts to ensure high-quality personalized service in more than 40 countries, on all continents.

Online: Thermomix.com

Price: $1,499 includes all accessories, a six-month Cookidoo® membership, a personal introduction to the product world

Website: www.Thermomix.com

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March 8, 2019

Meet the TM6, Thermomix’s Latest Generation Do-Anything Cooking Appliance

Back before there were Instant Pots, cooking robots and smart ovens, there was the Thermomix.

And today, the original all-in-one kitchen appliance got a little (or maybe a lot) smarter with the launch of the TM6, the sixth generation of the cooking appliance popular with everyone from the world’s top chefs to working moms and dads just trying to put something tasty on the table.

The new appliance, which will cost $1,499 in the U.S. when available later this year, is available for purchase today in Vorwerk’s native Germany as well as Austria, and will be rolling out to other European countries over the next few months.

While I can’t go over in detail every single difference between the TM5 and TM6 (there are a lot), I’ll highlight the major ones:

Integrated Connectivity

While the original TM5 didn’t ship with embedded Wi-Fi, Thermomix did a relatively good job playing catch up by later offering their connectivity module in the Cook-Key (Thermomix tells me as of this month there are 2.2 million Cook-Keys in the field).

With the TM6, both Wi-Fi and Bluetooth are integrated directly into the appliance. While you might be thinking “big deal,” since pretty much everything seems to ship with connectivity nowadays, it’s significant for the Thermomix because it will enable things like over-the-air functionality upgrades and access to the ever-growing Cookidoo guided-cooking recipe library.

Speaking of the Cookidoo…

Cookidoo Becomes a Core Integrated Feature 

If there’s a company that has done well at making the concept of guided cooking valuable for both kitchen newbies and old-hands, it’s the Thermomix. I’ve used my TM5 to fearlessly cook lots of new dishes since the appliance walks me through the recipe and helps me create a good-the-first-time effort.

In fact, it’s this ability to cook most any recipe well the first time that makes you want to keep trying new recipes (as Wired’s Joe Ray writes about here), but the problem with the TM5 was you had to add new recipes chips or — after the introduction of the Cook-Key — periodically download the new recipe collections.

That all changes with the introduction of the TM6, which gives users instant access to 40,000 recipes out of the box. And sure, because Thermomix recently launched its Cookidoo 2.0 platform it’s effectively giving any TM5 users with a Cook-Key an all-access pass for the full Thermomix recipe library. But with the TM6, they are fully available from the start.

Bigger Processor, More Memory

While most cooks probably don’t consider how much processing power or memory their cooking appliance has (and they shouldn’t), for a device like the Thermomix it’s an important factor. With a new quad-core processor, the TM6 will have the same processing power of a modern smartphone, and also packs in about 16 GB of memory (the baseline for an iPhone 6) to enable storage of new software features, media-rich recipes and more.

Bigger Touch Screen Display

If there is a complaint I had about my TM5, it’s the screen size. The small screen often has me struggling to read instructions and probably limited what the Thermomix could do (for example, the TM5 doesn’t show videos or images on the device).

With the TM6, the device has a 6.8″ touch screen display, which is a game-changer. Not only will users have a much bigger display to view media-rich recipes, but with a bigger touch screen, they’ll also no longer be limited to a dial as the primary recipe interaction interface.

You can see a close up of the screen here:

The Thermomix TM6 touch screen display

New Cooking Functions

While you’ve always technically been able to do sous vide and other popular cooking techniques with the TM5, those required more manual operation than many of the more straightforward recipes on a Thermomix.

With the TM6, a whole host of cooking functions have been integrated as core features. In addition to sous vide, the TM6 will have a browning feature as well as those for slow cooking and fermentation. These features will take advantage of the same core German-engineered capabilities, including a robust motor that powers stirring, chopping and all the things that set the Thermomix apart and make it a do-most-anything appliance.

And Finally, the First Do-Anything Appliance Enters the Smart Kitchen

Earlier this week I wrote that the Instant Pot was the Millennial generation’s first cooking appliance they could call their own.

However, despite popular opinion, the Instant Pot didn’t usher in the world of do-it-all countertop cooking. That was the Thermomix, which was fostering communities of devotees well-before the creation of the first Instant Pot Facebook group.

But while the Thermomix has had fans going back to the ’60s, the company’s methodical and one-model-at-a-time approach has meant each generation would last for the better part of a decade. The TM5 is five years old at this point, and probably based on decade-old technology since development likely started well before its release in 2014.

This isn’t necessarily bad; having one device that works really well is a pretty good formula for success. But in an era when digital features like guided cooking and recipe libraries are some of the biggest draws for a new appliance, it was clear the Thermomix was ripe for an upgrade.

And while the features I mentioned above are all welcome capabilities of a more modern Thermomix, I think we’re likely only scratching the surface of what’s possible.

What do I mean by this? For one, I think we could see the Thermomix TM6 become a central kitchen hub that works seamlessly with other appliances. While the company started dabbling with this last fall, efforts so far have been hindered by the limitations of the TM5. In the future, we’ll see the TM6 not only communicating with other appliances, but possibly even acting as a central command center as it takes control of other appliances (TM6, turn on my GE oven) through the TM6 screen.

Theromix’s U.S. president, Kai Schäffner, says the company is also looking at integrations with smart-home interfaces like Alexa and Google Home.

Bottom line, the move into the smart kitchen by Thermomix is welcome and, in a way, necessary given the accelerated pace of competition and a generational shift towards digital-powered cooking. While pressure cooker based multi-cookers like the Instant Pot don’t have nearly the feature set of an appliance like the Thermomix, they are much lower cost and can still do plenty. Meanwhile, others are entering this space with Thermomix-like appliances, including kitchen appliance giant KitchenAid.

Thermomix has told me that the TM6 will make its way to the U.S. later this year in late summer.  Like with the TM5, you will be able to buy it both through the direct sales model (the only way to buy it in Europe) and online.

You can find the full spec sheet with all the features for the TM6 here.

You can find out more about the TM6 at Thermomix’s website and watch a video intro to the Thermomix TM6 below:

TM6™: The all new Thermomix®

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