McDonald’s will cut technology fees for its U.S. franchisees by 62 percent following a third-party review of of billing, according to a report from Bloomberg.
The original $68 million was announced in December of 2020, when corporate said it would charge franchisees a $423-per-month fee to cover a lag in outstanding technology fees. Outrage ensued from franchisees, who have pushed back against some of McDonald’s tech-related decisions in the past.
Those clashes have included everything from store design overhauls to disputes over delivery. At the same time, McDonald’s has been aggressively pursuing new technology implementations in an effort to digitize its fast-food business. It acquired AI company Dynamic Yield and voice-tech company Apprente in 2019. And though the chain has downgraded its Dynamic Yield implementations of late, it appears to be increasing its efforts around voice tech. McDonald’s latest move has been to implement voice-order technology at 10 stores in Chicago in an effort to automate more of the drive-thru experience for customers. At the time of that announcement, McDonald’s CEO Chris Kempczinski suggested we’ll see voice-ordering at all McDonald’s in the next five years.
Additionally, McDonald’s is one of the many QSRs to release new store designs following 2020’s upheaval. Future locations could prioritize formats like drive-thru and curbside pickup, and emphasize mobile ordering and more tech in the drive-thru lane(s).
Franchisees have argued against some new technologies in the past. It remains to be seen how onboard they will be with further digitization of the business in light of this new agreement with corporate.
Franchisees own about 95 percent of all McDonald’s locations in the U.S.
