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Daily news and analysis about the food tech revolution

Walmart+

Walmart to Test Grocery Delivery to Smart Home Lockers

Walmart announced today that it will start testing grocery delivery to smart lockers that sit outside a person’s home. The pilot program will begin this Spring in Bentonville, Arkansas.

The smart lockers are built by Home Valet and feature three temperature zones (frozen, refrigerated and fresh). When a grocery delivery order is placed with Walmart, the delivery driver unlocks the box with a smart device, and places the groceries inside. Customers unlock the box when they return home and retrieve their items.

This smart locker approach could actually benefit Walmart shoppers in a few ways. First, customers get more flexibility because they don’t need to be/stay at home when their delivery is scheduled. Second, it secures groceries away from the elements and potential porch thieves. And finally, this delivery method is contactless, which will continue to be important even after the pandemic recedes. (Bonus benefit: Dropping off groceries to a box outside your house is a lot less creepy than Walmart’s idea of having a delivery driver enter your house when you aren’t there.)

But the smart locker is just the latest aggressive move by Walmart to make its delivery more convenient as it dukes it out with other retailers like Amazon and Kroger for your grocery dollar. In addition to launching its Walmart+ delivery service last year, Walmart is also testing grocery delivery via drones and autonomous vehicles.

Walmart can’t afford to rest on its laurels. Online grocery shopping is projected to hit $250 billion by 2025, accounting for 21.5 percent of all grocery sales. As such, everyone in the space is testing new programs to get you your groceries faster. Kroger is set to open the first of its robot-powered automated fulfillment centers this year. Albertsons recently debuted an automated curbside pickup kiosk. And Amazon will drop off groceries inside your garage when you’re out.

Walmart’s smart locker reminded me of a patent that Amazon was issued a couple years back for a robot that would live at your house, and then autonomously venture out to retrieve packages from a nearby pickup hub.

This might be a little overkill, but it’s not hard to imagine a time when Walmart’s smart locker sprouts wheels and goes to pick up your groceries. Walmart is already automating the middle-mile for delivery, so it’s not a big mental leap for your grocery being autonomously driven from a fulfillment center to a neighborhood hub. Once your order arrives at that hub, your smart locker drives over to get your groceries and drives them back to your doorstep to await being put in your kitchen.

That particular vision is still a ways away, but given how much retailers are investing in delivery infrastructure, it’s not that far off in the future.

Will Removing the Minimum Order Give Walmart+ a Boost with Grocery?

Walmart announced today that starting Dec. 4, it will remove the $35 shipping minimum on Walmart.com orders for its Walmart+ members.

An answer to Amazon’s Prime Membership, Walmart+ launched in September of this year. With today’s announcement, Walmart+ members will get free next-day and two-day shipping on items from Walmart.com no matter the size of their shopping basket.

Normally, we wouldn’t cover this type of announcement because it has to do more with the shipping of non-grocery goods ordered through Walmart’s website. In its press announcement, Walmart even specifically said that grocery deliveries will still carry a $35 minimum.

But we are covering it because Walmart and Amazon are currently duking it to grab your grocery dollars. Both Walmart+ and Amazon Prime offer free grocery delivery as part of their member perks, but the war between the two companies has steadily escalated.

By some accounts, Amazon has more than 120 million Prime members in the U.S. This is a massive base to which it can upsell its grocery services. Of course, Amazon has been building that user base for years, but over the past year, the company has also been building out its grocery infrastructure. In addition to owning Whole Foods, Amazon has launched its real-world Go Grocery stores and Fresh supermarkets, as well as expanded its free grocery delivery for members to provide services like in-garage delivery.

But it’s in that real world where Walmart has its biggest advantage over Amazon. Walmart already has a gigantic, nationwide footprint of more than 4,700 stores in the U.S. Walmart+ members already get free unlimited grocery (though, as noted, there is an order minimum), but Walmart can tie in other real world services like curbside pickup, discounts on gas and mobile scan-and-go cashierless shopping.

In short, if Walmart can attract more people to its Walmart+ offering, that will help it stave off Amazon from gobbling up more of the grocery biz. It’s still a big if, but removing the minimum order amount as Walmart did today could help it sway more users to join Walmart+ and use the service for more grocery delivery.

The Food Tech Show: Walmart+ and Ghost Kitchen Robots

It may be the waning days of summer, but there’s still time to get outside for a walk and listen to podcasts and the Spoon team is here to help with our latest episode of The Food Tech Show.

This week, the team discusses the launch of the strategy behind Walmart+, Walmart’s long-rumored membership program centered around grocery and food which will now launch on September 15th.

Other stories discussed on the podcast include:

You can subscribe to the Food Tech Show on Apple Podcasts and Spotify or wherever you listen. If you’re a regular listener, we’d really appreciate a review!

You can also listen by clicking play below or downloading direct to your device.

Walmart to Launch Its Walmart+ Membership Service on September 15

Walmart today announced it will launch its own membership service, Walmart+, on September 15. The service will be available for $98/year or $12.95/month and include free same-day delivery from Walmart stores, fuel discounts, and other perks.

A Walmart+ membership gets you free, unlimited delivery “on more than 160,000 items” from Walmart stores (with a minimum order of $35), access to the company’s Scan & Go tech that lets customers skip the checkout line, and discounts on fuel. Walmart said in today’s press release that “the list of benefits will continue to grow over time.”

Walmart has been testing free delivery through its Delivery Unlimited program since last year. When Walmart+ launches across the company’s stores nationwide, current Delivery Unlimited subscribers will automatically become members of Walmart+.

Walmart+ was first revealed in February of this year in a move that immediately invited comparisons to Amazon and its Prime membership service. Speaking to TechCrunch today, Walmart said it was “not launching Walmart+ with the intent to compete with anything else.” And the service is by no means a mirror image of Prime, especially considering that Prime includes free access to streaming movies, music and more.

At least initially, Walmart+ seems to be focused more on groceries and household items (along with some toys and electronics), an area the company is already strong in. This focus on grocery makes sense given the record amounts of online grocery shopping still happening because of the pandemic. A recent survey showed that Walmart has actually overtaken Amazon as the leading retailer for online grocery shopping, and adding Walmart+ could help solidify its lead.

Walmart and Amazon have actually kind of switched places over the past week with their announcements. With today’s news, Walmart, which has a vast network of real-world stores, is announcing it’s Prime-like service. Last week, Amazon, the online retail giant, announced the opening of its first full-on real world supermarket in Woodland Hills, CA. Both moves help illustrate how important the grocery category has become for each company.

Another thing to watch with Walmart+ is how many customers will adopt the Scan & Go technology, which allows shoppers to skip the checkout line by scanning product barcodes with their phones. Walmart’s approach is more manual than that of an Amazon Go store, which uses cameras and sensors to automatically track what shoppers are buying. Will the extra scanning step inhibit adoption of Scan & Go? Also, in the pandemic era, where contactless payments are increasingly table stakes, will Walmart incentivize more people to use Scan & Go, and will customers like the system?

We’ll mark our calendars and see.

Additional reporting by Chris Albrecht.