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The Spoon

Daily news and analysis about the food tech revolution

Whole Cuts

The Year of the Plant-Based Wholecut Barrels On as Meati Begins Sales of Fungi-Based Meats & Partners with David Chang

When I wrote about what to expect for plant-based meat in 2022, my first two predictions were the rise of plant-based whole cuts and the continued emergence of fungi as a platform for alternative meats.

Colorado startup Meati checks both those boxes with the sales launch of the company’s new line of mycelium-based whole cuts. The company began selling its chicken cutlet and crispy cutlet direct to consumers today via their website and has plans to start selling a steak filet later in the spring. The launch of the company’s fungi-based meats to the general public follows a pre-order launch last month when the company sold over one thousand cutlets in less than 24 hours.

Meati raised $50 million in July of last year to scale its production capacity for its plant-based meat. At 80 thousand square feet, the new plant is expected to eventually produce a daily fungi-based meat output equivalent to 4,500 cows.

The company also announced a partnership with David Chang, the omnipresent chef who recently did a deep dive into the future of food via his Hulu series, The Next Thing You Eat. According to the announcement, Chang will create educational content and partner for product collaborations as a ‘Meati ambassador.’ Chang’s first deliverable as an ambassador will be cooking tutorials and recipes.

David Chang Talks about Meati's Fungi-Based Whole Cuts

Meati’s official launch of its whole-cut mycelium meat is the latest sign of the broader availability of plant-based whole cuts. Last August, Better Meat Company debuted their mycelium whole cut steak prototype (Meati and Better Meat Co are in an ongoing legal dispute over intellectual property). Last month, Juicy Marbles started selling their plant-based steak to consumers via their website. Meanwhile, Libre Foods is planning on rolling out its plant-based bacon whole cut in Europe later this year.

Want a Whole Cut Fungi-Based Steak? Head to Sacramento This Weekend

Curious what a steak made from fungi tastes like?

You’re in luck if you are in Sacramento, California this weekend because that’s where the Better Meat Co will debut their mycelium-based steak. Made using Better Meat Co’s proprietary Rhiza mycoprotein, the alt-steak will be available for one day only at Bennett’s American Cooking steak house this Saturday.

The debut of the company’s new cut comes just a couple of months after the company opened its Rhiza manufacturing plant in West Sacramento. Better Meat CEO Paul Shapiro told me in a video call this week that they were able to create a steak-like experience so quickly in part because fungi are much closer in texture and overall makeup to meat than plants.

“It takes a lot to get plants to taste like animals, but because we’re using fungi which are much closer to animals, you have a shorter distance to bridge,” said Shapiro. “We can create a more meat-like experience with our fungi than we can with plants.”

In addition to Rhiza, the steak also had added avocado oil, fava beans, beet juice for coloring, and some natural flavors. The results, according to Shapiro, are pretty close to the real thing.

“[American Cooking Steak House owner] Brian Bennett says it’s the most convincing alternative meat he’s ever had,” said Shapiro.

And while that may be true, the steak still isn’t 100 percent there, in part because it’s missing the structural and flavor complexity of the fatty marbling that comes in in a traditional cut of meat. Shapiro admits this is something their alt-steak 1.0 edition doesn’t have but says they are working on it.

“[Marbling] is something that we would like to pursue but we have not yet gotten that down,” said Shapiro. “However, when you eat it, it really does have a steak-like experience.”

Better Meat is not the only company working on alt-steaks. Whole cuts are quickly becoming an obsession in the alternative meat space, as startups like Novameat, Green Rebel Foods, Atlast, and even Impossible Foods are working on plant-based steak, while ingredient companies like Motif and Melt&Marble are developing building blocks like plant-based fat to help those creating consumer products get closer to the real thing.

According to Shapiro, he believes this is the first time an alternative steak has been served at a high-end steakhouse. Maybe, but it’s certainly not the first plant-based steak on the menu at a restaurant, as companies like Meati (also made with mycelium) have been showing up at places like SALT’s Bistro since last year.

Either way, it certainly won’t be the last steak made with Rhiza and, according to Shapiro, the next one could be from one of their partners.

“This is our 1.0. What we want to do is showcase what our ingredients can do, and work with companies who can utilize these ingredients to take them to even higher heights.”