Nowadays, if you want to have an Impossible Burger, you have your choice of thousands of fast food joints or grocery stores to pick up the plant-based patty.
But last night, the Impossible Burger showed up in a new kind of place: its own.
This week Impossible and Climate Pledge Arena, the world’s first net zero-carbon sports arena, announced that the Impossible patty had been named the venue’s official burger. They also announced Impossible is opening two branded food stands in the home of the NHL’s newest franchise, the Seattle Kraken.
Called Impossible Market, the new plant-based burger stands featured a menu with the Impossible Burger, Impossible chicken nuggets, and other items made with Impossible plant-based beef like chili fries and street tacos.
While the Kraken is the main attraction at Climate Pledge, the newest NHL team did not play last night. Instead, the debut event at the arena and for the Impossible Foods Marketplace was the Foo Fighters concert. Since I was at the show with my wife to do “research,” I figured I’d stop by and check out the Impossible new burger stand.
The Impossible Market is viewable from the concourse.
The Market features a large selection of drinks, packaged food like candy and popcorn, and ready-to-eat warm items.
Food from the kitchen sits under a warmer ready to be picked up and purchased.
You can watch the cook flip Impossible burgers and buns on the grill.
Warm dishes like the chicken nuggets and street tacos sit next to the grill, ready to be picked up by customers.
The prep and cleaning stations
The menu with sports venue pricing: $15 for an Impossible Burger, $16 for the cheeseburger. The prices reminded me of the early days of Impossible Burger when you had to pay $15 or more for the plant-based burger.
The Impossible Marketplace is just one-feature of the new net-zero venue. Throughout the arena you could see an emphasis on creating a more climate-friendly place to watch live entertainment.
And in case you were wondering, it was a pretty good concert.
While Impossible has been showing up at ball parks for some time, this week’s opening of the Impossible Marketplace marks the first time Impossible has its own restaurant in a sports venue. I have to wonder if it’s the first of many.