Restaurant ordering and payment processing platform Bbot announced today that it has raised a $15 million Series A round of funding. The round was led by CRV and follows a $4 million extension to its Seed round the company raised in January of this year. Bbot’s total amount of funding is now $22.3 million.
Broadly speaking, Bbot helps restaurants, bars, hotels, ghost kitchens and other hospitality establishments add in-venue and online ordering. The company offers a range of hardware tools such as tablets, scanners and printer controls, as well as a suite of software to enable contactless and online ordering and manage catering.
Bbot’s system uses QR codes, which restaurants can place on tables and customers can scan with their own phones to pull up the menu, order, and pay for items. While the QR code-based ordering isn’t new, it has gained much more attention over the last year because of its inherently contactless nature. In her recent 2021 Restaurant Tech EcoSystem market map, Brita Rosenheim predicted that these type of tools will become more important to restaurants, writing:
Stateside, we’ve increasingly been adopting mobile-first ordering and marketing strategies, but the mobile-only approach (often seen in Asia) wasn’t widely embraced before the pandemic. Now, whether via QR codes, apps or mobile web, there has been a huge shift towards mobile-optimized menus, ordering and payments which eliminate or reduce most employee/customer contact. This can help to improve the guest experience via increased speed and fewer errors. For fine dining, this also saves time/costs in printing and sourcing supplies for paper menus.
Bbot is just the latest bit of restaurant tech funding we’ve seen over the past month. 86 Repairs raised $7.3 million for its restaurant machine maintenance and repair service. Choco raised a whopping $100 million to digitize the relationship between restaurants and food suppliers. And Zenput raised $27 million to help multi-unit restaurants widely release and enforce operating procedures and health and safety protocols.
In its press announcement, Bbot said it has added more than 700 customers and reached 85 employees across 14 states over the last year. With its new funding, Bbot said it will create new POS and loyalty program integrations, and will focus on features for food halls and virtual brands. The company also plans to launch a self-service Bbot app store, so developers can integrate their apps with Bbot’s existing platform.
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