Burger King’s Impossible Whopper will arrive at more than 100 of its locations across the San Francisco Bay Area today, according to various reports. This is the first West Coast arrival of BK’s hip, meatless burger, and part of the fast food chain’s national expansion of the Impossible Whopper after initial testing in St. Louis and roll out to Miami, Columbus, GA, and Montgomery, AL.
The Impossible patties won’t have far to travel: Impossible is headquartered in the Bay Area’s Redwood City, and has a production facility in Oakland, CA. That production facility has been literally working overtime as of late as Impossible has struggled to keep up with the skyrocketing demand for plant-based burger.
Though there is a perception among smaller restaurants that large operations like Burger King and Red Robin have gobbled up all the Impossible supply, an Impossible spokesperson told us recently that that was not the case.
Impossible’s popularity is part of a global boom in plant-based meat, a category that is worth more than $684 million, with plenty of headroom to grow. Impossible says sales of its product have jumped 50 percent since it debuted its new formula this past January, and rival Beyond Meat is still riding high after one of the hottest IPOs of the decade.
For its part, with the arrival of the Impossible Whopper, the Bay Area’s hottest restaurant this week will probably be Burger King.
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