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Cashierless Checkout Startup Trigo Gets $10M Strategic Investment from REWE

by Chris Albrecht
June 16, 2021June 16, 2021Filed under:
  • Cashierless Checkout
  • Delivery & Commerce
  • Funding
  • Future of Grocery
  • Grocery
  • News
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Israel-based cashierless checkout startup Trigo has received a $10 million strategic investment from German supermarket chain Rewe. TechCrunch was first to report the news and also confirmed that Trigo has raised $104 million to date.

Trigo is one of the many startups looking to bring cashierless checkout to grocery retail. The company’s technology relies on cameras, computer vision and artificial intelligence installed in stores to keep track of what shoppers pick up and keep, charging them automatically upon exit.

That REWE is now an investor in Trigo is not a surprise, as last month the two companies announced a partnership to create a cashierless checkout store in Cologne, Germany. This is actually the second large European grocery chain to partner and invest in Trigo. In October of 2019, UK-based grocer Tesco made an undisclosed strategic investment in Trigo as part of their partnership. Trigo also has a partnership with Israeli grocery chain Shufersal, though there is no investment as part of that relationship.

It’s only Wednesday, and it’s already been a monster news week in the cashierless checkout space. Amazon announced it was adding its Just Walk Out technology to its new full-sized grocery store opening in Bellevue, Washington this week. This 25,000 sq. ft. space will be the largest implementation yet of Amazon’s cashierless checkout system. Elsewhere, Zippin partnered with American Express to open up a small convenience store inside the Barclays Center in New York, and AiFi partnered with Polish c-store chain Żabka to launch an autonomous NanoStore.

The cashierless checkout sector was already enjoying a strong start to the year with numerous funding announcements and retail partnerships. As grocers and convenience stores continue to explore more contactless forms of retail, we’ll see even more news as adoption of cashierless retail accelerates.


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  • cashierless checkout
  • REWE
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