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The Spoon

Daily news and analysis about the food tech revolution

Ag Tech

Mikuna Foods Hopes Its New Funding Will Take Its Superfood Chocho To New Heights

If there’s a category of superfoods that has the potential to surpass super, Mikuna’s line of chocho protein products aspires to claim that title. The competition is intense, but the uses for a clean, gluten-free, low-glycemic, multipurpose powder-like food go well beyond juices and smoothies.

“Chocho is the future of plant-based proteins, and as we look ahead to the brand’s product and innovation pipeline, Mikuna is poised to lead the plant-based industry back to its clean, whole food roots,” company CEO Tara Kriese said in a company statement.

 Chocho is a lupin that, once milled, becomes a protein-rich powder. It is indigenous to South America in the Andes Region, particularly in Ecuador and Peru (where it is known as Tarwi). Mikuna’s founder, Ricky Echanique, is a fifth-generation farmer from Ecuador who suffered from digestive issues. He found the answer in his backyard, discovering that this plant provided solutions to his ailments. After discovering the power of this superfood, it became Echanique’s mission to bring chocho to the world.

 Kriese, a former SVP for plant-based meat company Impossible Foods, brings her market knowledge and personal passion to the company. In an interview with The Spoon, the CEO spoke about her daughter, whose multiple life-threatening childhood allergies took her to the plant-based, clean food world long before it was fashionable.

 After being introduced to Echanique in 2020 and learning of Mikuna and chocho, Kriese knew she was on to something big. “I couldn’t believe that no one was using this amazing crop,” she said. And it’s no one-trick pony, something borne out by the company’s relationship with Erewhon, which features the protein in juices that it features in its in-house Tonic Bar and in juices it sells in the store.

 The well-known Los Angeles-area gourmet supermarket’s use of chocho is part of Mikuna’s current multipronged strategy, which will evolve with its new investment dollars. The company sells its original or pure product along with vanilla and cacao varieties direct to consumers via its website. They also are available at Amazon and in retailers and foodservice locations across Arizona, Colorado, Hawaii, Michigan, Ohio, Texas, and California.

Mikuna’s seed round investors include Olympians and World Champion athletes like Leticia Bufoni, professional skateboarder and six-time X Games gold medalist, professional surfer, and three-time world champion Mick Fanning; and professional snowboarder and Olympic gold medalist Sage Kotsenburg.

“I’ve always wanted a protein powder that’s clean, and Mikuna is as clean as it gets with just one simple ingredient, chocho,” says Professional Surfer Mick Fanning. “With Mikuna, I’m investing in both the future of nutrition and our planet, and to join such an impressive community of individuals to support Mikuna’s growth was a natural fit for me.”

Backed by more than hype, Kriese senses that, like her, when consumers learn of the power and versatility of this Andrean superfood, they will have a “chocho moment” just as she did.

Beyond Meat Expands Its Chicken Tenders Footprint to Get a Leg Up

California-based Beyond Meat continues its drive to satisfy plant-based consumers by expanding the presence of its chicken tenders in high-profile retailers. Beginning April 12, Beyond will add Albertsons, CVS, Sprouts, and Whole Foods Market stores nationwide to its roster. Krogers and its brands (Fry’s, Food 4 Less, QFC, Ralph’s) will add the product throughout April. Beyond’s September 2021 announcement of the new product revealed an initial slate of retail partners led by Walmart.

The plant-based chicken market is highly competitive, given the riches at stake. SPINS, a data technology company, reported that the plant-based chicken market grew from $230.7 million in May 2020 to $271.8 million one year later. Others in this crowded space include Singapore’s TiNDL; Impossible Foods; Rebellyous Foods; Nowadays; Gardein; among others.

Beyond the supermarket shelf, food service in fast-food joints and restaurants has become a crucial channel to market for plant-based chicken. Beyond Meat’s poultry is in regional players such as Flyrite, Next Level Clucker; Plow Burger; Panda Express; and KFC (fried chicken). Globally, Beyond Meat products, including the Beyond Burger, Beyond Beef, and Beyond Sausage, are available at approximately 130,000 retail and foodservice outlets in more than 90 countries.

“Building on the positive momentum of our recent chicken launches, we’re excited to significantly expand the availability of our Beyond Chicken Tenders by showing up in more places for our consumers – from their favorite supermarket or drugstore to large warehouse clubs – making delicious, nutritious and sustainable plant-based meat more accessible than ever before,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat in a company release.

Beyond Meat’s chicken nuggets are made primarily from faba (fava) beans with breading comprised of wheat and rice flour. They also contain pea protein, wheat gluten, spices, oil, and a mix of natural flavors. They are soy-free (although the label says they may contain soy from shared manufacturing facilities).

The plant-based chicken market has the potential to be a giant, ticking time bomb. While all matters of faux poultry hit grocery store shelves and eateries, not far off in the distance are a host of cultured products that will rival—and possibly outperform—their plant-based predecessors (provided the newer alternatives can scale). With governmental approval possible by the end of the year, companies such as Eat Just’s GOOD Meats division will be able to sell their cultivated chicken products in the U.S. The San Francisco-based company received approval from Singapore to sell its new product in Singapore, one of two countries where cultured or lab-grown meat is legal. The Netherlands recently allowed samples of this futuristic form of meat to be distributed.

As far as Beyond’s entry into the lab-grown or cultivated meat and poultry market, the company says its current commitment is to plant-based food. “We remain focused on our mission to create products that address the four growing global issues of climate change, human health, the constraint on natural resources, and animal welfare,” a company spokesperson told The Spoon. “We are incredibly proud of our approach to building meat from plants as an accessible and delicious way for consumers to make a positive impact on these areas.”

Israel’s Vanilla Vida Wants to Expand and Improve the World’s Favorite Flavor

Here’s a fun fact: Did you know that vanilla is the world’s most popular flavor? In addition, how about the idea that 95% of all vanilla sold is synthetic, generally made from an oil or lab-developed chemical compound. Sounds like a supply and demand issue for a real deal vanilla pod.

Vanilla Vida has done its homework and sees an opportunity to tickle the universal taste buds by using technology and data to produce large quantities of top-quality vanilla anywhere in the world. Madagascar and Indonesia are the top crop producers but face issues with uncertain weather, quality control issues, and a long drying process. With proof of concept completed, Vanilla Vida CEO Oren Zilberman is ready to expand beyond Israel and launch climate-controlled farms worldwide.

Zilberman’s experience as a VC is instrumental in the success of his new company. “When you are building a startup, you are always looking about what is the chance it can do a major impact and some change in the world and at the same time, have a really good business,” the company’s CEO said in a recent interview with The Spoon. He also explained that his experience led him not to want to develop something new or go into an unproven segment. By expanding the opportunity for a wildly popular product, such as vanilla, Vanilla Vida can hit the ground running instead of requiring a great deal of marketing to drive customer awareness.

Vanilla Vida’s approach uses technology in the form of climate-controlled growing centers along with data, including image processing, to ensure disease detection, quality control, and plant behavior pattern identification. Zilberman claims that Vanilla Vida’s technology can yield up to three times the volume of existing methods. Going beyond the farming aspect, the company’s IP allows it to alter the metabolism of vanilla beans in ways that increase and even enhance the end product’s flavor.

Founded in 2020, Vanilla Vida recently raised $11.5 million in Series A funding. The round was led by Ordway Selections, a Swiss investment firm, and money manager for a number of private families. Other investors in the round include PeakBridge, a seed fund specializing in FoodTech, Kibbutz Maagan Michael, and Strauss, which has now made its second investment in the company.

“We are a vertically integrated company,” Zilberman said. Vanilla Vida’s strategy is to create joint ventures with farmers around the globe (although currently solely based in Israel) to place these climate-controlled centers close to flavor houses and food manufacturers.

Zilberman is quick to point out that the global need for vanilla is not a zero-sum game. If 94% of the worldwide supply is synthetic, by entering the market, Vanilla Vida will not endanger the business of existing vanilla producers in countries like Madagascar.

 “We are not here to take an existing piece of the cake from countries such as Madagascar and take food out of their mouths,” Zilberman says. “We are expanding the market for everybody, and we want to help the world use fewer synthetic products and more natural.

Zilberman says that the company is now focused on scaling its business with its proof of concept completed. Initially, that scale will be in Israel, but Europe, the U.S., and other regions are all part of the plan after that. That plan includes expanding the uses for top-of-the-line vanilla, such as creating a floral variety that could be used in the cosmetic industry and a flavoring to mask the taste of children’s medicine.

“There’s no real crop in the world like vanilla in the world in both the challenge and opportunity,” Zilberman adds. “It’s an industry with zero innovation, which is unusual when the product has the world’s most popular taste and smell.”

Betterland Foods Launches Better-For-You Chocolate Using Perfect Day’s Animal-Free Whey Protein

Move over Hershey and Mars, WOO is coming, and it’s fixing to make a sweet, healthy impact on the candy category.

betterland foods, a Napa-based company that recently introduced its cow-free milk, is taking the alternative whey protein it created to take on the alternative dairy market and now aiming at making noise in the candy space with WOO. This better-for-you candy bar competes with the big names on taste but without guilt.

“Candy has not been disrupted since 1934,” company CEO Lizanne Falsetto said in an interview with The Spoon. “Keep in mind that Hershey and Mars can buy up the shelf space, but they still can’t get to the core of what we believe people want today. They want to have a decadent treat that’s better for them and better for the planet.”

WOO (as in Moo or Whoo) is now available direct to consumers before being launched in retail. WOO’s layered chocolate bar, built using Perfect Day’s whey protein, contains organic chocolate, caramel, peanuts, and cow-free nougat. Falsetto quickly points out the dramatic difference between WOO and its entrenched competitors.

Falsetto explains that most candy bars on the market have 28 grams of sugar, while WOO had nine. The betterland’s bar has six grams of fiber compared to one in most others and eight grams of protein versus four.

Falsetto and her partner, company president Bill Pikar come to the “healthy” food space with a significant win under their belts. Falsetto is the founder and former CEO of Think! A pioneering protein bar that she developed in her kitchen. The company was sold in late 2015, after which Falsetto began working with women leaders in her Holistic Success Network.

Always keeping an eye on the alternative protein space, Falsetto and Pikar were ready to jump at the chance at another chance to (as she puts it) “blow up a category.” The Perfect Day folks reached out to the former nutrition bar creator and suggested a new type of bar using cow-free whey. Not one to focus on their “been-there, done-that” space, the betterland’s team suggested they produce a “better for you” candy bar.

“We decided the candy category would need a disruptive product, and that’s why candy was the choice.” Falsetto commented. She also jokes that betterland’s newest product has a deja-vu experience. “Interestingly enough, we were making nutrition bars on candy equipment in 1995, and now, in reverse, we are now making candy on nutrition bar equipment.”

Having gone through retail product placement with THINK!, Falsetto has developed a clear marketing strategy. Initially, protein bars, she says, didn’t have a set home in a retail store, and she sees the same route for WOO. A “dual placement” strategy, where the vegan-friendly candy bar sits with its category competitors and at the cash wrap for impulse purchases.

WOO’s initial direct-to-consumer campaign aims to create consumer familiarity and tap into social media awareness. When betterland approaches Trader Joe’s and Whole Foods of the world, the company will be in a better position for retail acceptance.

Falsetto’s take on marketing speaks to her success at finding and fulfilling a market need: I would say when it comes to a market campaign., all we want to put the food into people’s mouths, and we want them to eat it alongside a Snickers bar—like the Pepsi Challenge.”

Without going into detail, likely, we’ve not heard the last of betterland’s relationship with Perfect Day and its alternative whey. “Lizanne’s experience as a protein innovator and retail disruptor made her our first choice to launch candy made kinder and greener with Perfect Day’s whey protein,” said Ryan Pandya, co-founder, and CEO of Perfect Day. “Lizanne has already proven what she can do with betterland milk, and we are thrilled to now bring animal-free layered chocolate candy to consumers who have been excitedly awaiting more products made with Perfect Day protein.”

WOO candy bars will retail for $2.69 and are available at woobars.com

Growmark, One of North America’s Largest Ag Coops, Tests a Farming Robot from Solinftec

Growmark, one of North America’s largest agriculture supply cooperatives, has partnered with agtech solution provider Solinftec to trial a new scanning and field monitoring robot.

According to the announcement sent to The Spoon, the new robot is powered by a neuro-network that features a detection algorithm to scan for crop health and nutrition, insects, and weeds, as well as monitor the entire field and provide real-time insights back to the farmer.

New Agtech Robot from Solinftec and Growmark

Growmark will trial the new robot for the bulk of the 2022 farming season and work with Solinftec to optimize the technology for planting to harvesting. This trial is the first evaluation of a farming robot under Growmark’s AgValidity­ testing program, the coop’s program to evaluate new ag technology products.

Growmark’s partnership with Solinftec is a sign of growing interest in automation on the farm. Coops serve as an important channel for new technologies to make their way into everyday use on the farm. With a network of regional FS coops that spans 40 states and into Canada, Growmark holds significant sway in technology used by farmers.

“We are looking at the future of farming,” said Lance Ruppert, Growmark’s director of agronomy marketing technology. “We have been working with and utilizing Solinftec’s leading agricultural technologies for over three years and are excited to partner on a project with the potential to change farm practices for the better of the industry and environment.”

One interesting aspect of the trial is Solinftech is pairing its robot with its ALICE AI platform, which essentially acts as a farm operating system. The robot will coordinate with the ALICE platform to orchestrate the machine’s operations. In the future, I expect we’ll see some farms deploying farm OSs that help farmers to plan and control operations of their farm, down to the robots roaming the field. By working closely with coop networks like Growmark’s, this future may arrive sooner rather than later.

The EVERY Company Uses Iconic Product to Showcase Its Animal-Free Egg Whites

It’s common for musicians to play their most challenging piece to open a concert. Not only is the goal to calm the nerves, but it is also a way to showcase talent and let the audience know what they can expect. Using this model, EVERY Co. figures a great way to let the world know how exceptional its EVERY EggWhite is to have Bay Area’s Chantal Guillon, use it in its signature French macarons.

“From the day we founded the company, we have been asked by customers when will we get our hands on it (egg whites),” Arturo Elizondo, CEO, and founder of EVERY, told The Spoon in a recent interview. “We wanted to launch it in the most iconic application that really is the holy grail of functionality and with a customer that lives or dies by the ingredients.”

Founded initially as Clara Foods in 2014, the company rebranded in 2021 to better illustrate its mission of providing animal-free proteins that can be used in a vast array of applications. Unlike cell-cultivated and plant-based proteins, EVERY uses a 3D model of an egg protein and puts it through a fermentation process to achieve three products that serve different high-value markets. Elizondo says the resulting fermented egg white has the perfect consistency and mouthfeel, an ideal substitute ingredient.

In addition to releasing its EVERY EggWhite, the company has EVERY ClearEgg. This clear, highly soluble protein can be used in beverages and fortifying agents. Elizondo said that his company has been partnering with AB InBev, which is experimenting with using ClearEGG in protein drinks and other drinks. EVERY has a similar relationship with cold-pressed juice and plant-based snacks brand Pressed to use its soluble protein in the juicer’s Pressed Pineapple Greens Protein smoothie.

The third product from EVERY is its EVERY Pepsin, a digestive enzyme that is Kosher, Halal, vegan, and vegetarian. Pepsin is often used in dietary supplements and food processing.

With no background in science, Arturo Elizondo brings an element of cache and evangelism to the company that is the backbone of every conversation. His passion for a global future of food security caused him to leave his job in Washington, D.C., and move to the Bay Area without a job or place to live.

“I didn’t want to just sit on the sidelines, and so once I learned about the impact of animal ag,” Elizondo said. “I felt I had to do something about this. “I was in D.C. and Geneva and realized that if we as a world were going to have a shot at averting this climate crisis, I need to at least try and give it a shot.”

Elizondo met his future partners at a conference in the Bay Area. Seven years later, the company hopes to provide a cruelty-free alternative to egg whites and products that use whites as a primary ingredient. The decision to go after the egg market was deliberate.

“The egg is in everything,” EVERY’s CEO said. “I remember when I first went plant-based and was in a grocery store, reading the label and saw eggs in everything. The egg is universally loved across cultures and in so many foods we eat. We wanted to be the first in the world to use this technology for one of the big multi-hundred million animal protein markets.”

Rather than using its three products to go directly to consumers, EVERY wants to enable third parties such as bakeries, beverage companies, and any industry that uses egg whites. “The technology is only as useful as the impact that it has on products,” Elizondo added. “Our products must work in every application. They have to be able to perform across the board. We want to give eggs a run for their money.”

This takes us back to the iconic French macaron. Beginning today, March 23, the macarons, using EVERY’s EggWhites, will be available in-store at Chantal Guillon’s San Francisco and Palo Alto, Calif. locations and for Bay Area delivery via partners like GrubHub, UberEats, Seamless, and Allset on Wednesday, March 30. It is interesting to note that products using these alternative egg whites won’t be labeled “plant-based” (a standard marketing term) but are vegan as no animal is used in their creation. Elizondo believes that vegans will, for example, welcome baked goods back into their lives that have been missing for years because of their use of animal-based eggs.

“I miss eating the angel food cake we used to eat at Xmas every year. Now I can eat that. There’s something really magical about that. We’re not guilting people into comprising. You can truly have your cake and eat it too.”

‘It’s Like a Driver’s License for Cows’: Why One Wyoming Company is Creating NFTs for Cattle

Back when Rob Jennings helped found the Wyoming Blockchain Coalition back in 2017, he knew he needed to find a use case that resonated with residents of the Cowboy State. It didn’t take him long before he settled on beef.

“Back then, there was a lot of conversation around about how grass-fed, grain-finished Wyoming fat cattle beef was being mixed into commodity feed yards with lesser animals, let’s say,” Jennings said on a Zoom call with The Spoon. “And so we developed this idea about how you could use blockchain to verify the animal’s provenance.”

Back then, Jennings worked with the University of Wyoming to develop the technology for his first blockchain startup called Beefchain. And while he and other early blockchain enthusiasts found the idea of putting the information about a steer on the blockchain exciting, Jennings found the response more muted when explaining the technology to ranchers, mainly because many of them still couldn’t see the immediate value of such a tech-forward solution.

That’s when Jennings started to think about ways to utilize NFTs. With the early implementations of storing cattle data on the blockchain, Jennings said they would hash an entire excel spreadsheet and put it on the bitcoin blockchain.

“Yes, you’re putting the information there, but it wasn’t functional,” said Jennings.

He knew that there were certain challenges in cattle ranching that could be met head-on with the utility provided by NFTs that would go beyond simply putting information on the blockchain. He knew that to build something cattle ranchers and others in the industry found useful, he had to create a platform for an individual digital record and add on additional functionality through the application layer brought on by an NFT. That’s when he founded CattleProof.

“It’s like a driver’s license for cows,” said Jennings. “I’ve always believed that whatever you want to do with blockchain and all of the functionality that’s promised to us down the horizon, and it starts with creating that record.”

Attributes about the cow such as age, genetics, ranch of origin, and more can be stored and easily accessed by the holder of the NFT. Additionally, certifications such as an inspection record can be appended to the NFT.

“Traditionally, inspection records are a piece of paper,” said Jennings. “Inspectors say, ‘okay, these hundred cows are good’, and then you have that one piece of paper you take along the supply chain. So what we wanted to do is create the ability for all of this metadata that’s associated with each animal to travel along the supply chain. So the next guy who buys this animal, whether it’s one or one hundred, will have access to all of this information appended to this NFT.”

Jennings also said financial functionality could be derived from a cow NFT.

“You could use an NFT record to collateralize the animals with a bank,” said Jennings. “You could use them to track movement. You can use them to do an e-brand inspection and interstate movement.”

Jennings says that transferring ownership via an NFT at cattle auctions will expedite fund transfer for the cow. Funds transfer nearly immediately, compared to the days or weeks through the traditional financial reconciliation process.

The way CattleProof’s technology works is the rancher creates an account via the company’s website, which creates a digital wallet. Next, the rancher tags the cow via a Bluetooth sensor or an EID (an embedded tag that goes into the cow’s ear), and then uses the CattleProof app to scan the EID for each animal. Next, they enter the data (photo, weight, breed, etc) and, once all the information is entered, the rancher “hits a big red button” and mints an NFT on the Ethereum blockchain.

From there, the owner of the NFT controls who can see the data and is the only one that can enter new data (past data can’t be changed). If the animal is sold, ownership of the NFT – and all control rights to the data and the animal – are passed onto the new owner.

His company has already run a successful trial of the collaboration with Wilson Ranch in December. The company helped Wilson Ranch create NFTs for 20 steers that were sold through the website of Wilson’s distribution partner, Flying Diamond Beef. The company has plans to expand trials to more ranches in the coming months.

CattleProof has filed for a provisional patent and is currently working to develop a USDA process that the agency can recognize as an approved process flow for a verified claim utilizing blockchain technology.

“It’s exciting,” said Jennings. “I grew up in Wyoming. I like the Western way of life. I want to help producers connect more directly with consumers and democratize the marketplace.”

Meet Don Roverto, X’s Robotic Rover on the Hunt for The Next Magic Bean to Feed a Hungry Planet

When you spend thirty years looking for a magic bean, you’re open to a helping hand when trying to find the next one. For the Alliance of Bioversity International and CIAT, that help has arrived in the form of a crop-roving robot nicknamed Don Roverto.

The farmbot is part of Project Mineral, an endeavor from X – Google’s famous R&D subsidiary that researches challenging problems and searches for moonshots – to scale sustainable agriculture. In a blog post published today, project head Elliott Grant describes how Mineral has been assisting the Alliance for Biodiversity and CIAT to accelerate their work to understand and uncover hidden crop traits within the world’s largest bean collection.

From the post:

The Alliance’s team has been using Mineral’s technologies at their newly opened Future Seeds genebank in Colombia, which contains over 36,000 varieties of beans. The hope is that what the Alliance discovers with Mineral’s tools can be used to grow better beans for the world, faster.

According to Andy Jarvis, the Associate Director-General with the Alliance, the organization has spent decades building and analyzing its bean collection. Finally, after thirty years of searching, they found a “magic” bean with intrinsic drought-resistant characteristics. With tools like Don Roverto, the organization can process its discoveries at lightning speed and find the next game-changing bean faster than ever before.

Don Roverto’s machine vision scanning crop traits

The rover is currently roving around the test field outside of the Alliance’s Future Seeds facility in Columbia to capture imagery of bean plants. It uses machine learning to identify characteristics such as leaf count, leaf area, leaf color, flower count, plant count and pod dimensions. Don Roverto does this for every plant in the field, so it can report how the plant has changed when it comes back the next week.

Alliance researchers say the rover is already enabling them to measure crop traits with far greater speed, frequency, and accuracy than has been possible before. For example, they can now see how a bean plant is flowering — which can help them better understand how it will cope and continue to reproduce in response to different environmental stressors, like hotter temperatures and droughts. Previously, it was nearly impossible for researchers to track this because the different components of flowering are so subtle. Now researchers can capture flowering, as it’s happening.

X’s Mineral team is continuing their work with the Alliance to better understand and map the various crops across the organization’s seed banks, but is also looking to expand their efforts with others who are interested.

You can learn more about the Mineral project and see Don Roverto roving and scanning in the video below.

Uncovering the hidden magic of beans with X's Project Mineral

Giant Black Truffle Goes Up For Sale Via NFT Auction

Renowned French trufficulteur (truffle grower) Bernard Planche has decided to use an NFT auction to sell one of the largest truffles ever unearthed.

Planche, who has been growing truffles for over 30 years, believes putting the giant fungi on the blockchain would prove the truffle’s provenance, quality, and authenticity. According to Planche, he sees the use of NFT as a well to demonstrate how new technology can be used to support and even strengthen long-standing cultural traditions.

The truffle, seen above, is one of the most sought-after edible fungi in the world: the black truffle (tuber melanosporum). With the average black truffle weighing in between 2 to 18 ounces, Planche’s truffle comes in at nearly triple the size of what is considered a typical large truffle. And while it’s not the world’s largest truffle (or even the largest black truffle) ever discovered, its big size puts it in pretty rare company.

The winner of the auction on the Opensea marketplace can pay for the truffle in crypto or everyday money. The winning bidder will not only get the giant truffle and an NFT to prove the big fungi’s authenticity but will also receive a copy of a physical certificate of authenticity (pictured above).

While the auction of a giant truffle via NFT is new, using blockchain as a way to establish food provenance is something startups have been working on for years. A Boston-based started called LegitFish has been working on blockchain traceability solutions since 2018, and Ecogistix has been developing produce traceability solutions using blockchain for at least half a decade.

If you’d like to put a bid in on the giant truffle, you better hurry since the bidding ends Friday. To sweeten the pot, Plance is throwing in a private day of truffle-hunting demonstrations (including searching for truffles with dogs or pigs) on his private estate, the Périgord, followed by a Surprise du Chef dinner.

Investor Look: 10 Trends to Watch in Ag + Food Tech in 2022

Food, ocean and agtech venture fund S2G Ventures released a report citing ten catalysts that will shape intersecting industries including agriculture, food manufacturing, nutrition and food retail in 2022. The report examines the trends that are driving the transition to a climate-smart, healthy food system.

S2G — investor in several food and agtech startups — looks at technology disruption in three major categories including agricultural innovation, supply chain disruption and personalized food and nutrition.

“The food transition is still in its infancy but is being propelled by seismic tailwinds: massive demographic change spurring new consumer demand, significant advancements in the biology, chemistry and physics of food production to create new choices and now capital markets anchored by ESG that want to fund high growth, disruptive companies,” commented Sanjeev Krishnan, S2G Ventures Managing Director and Chief Investment Officer.

Farmers in the US are facing new challenges every day from nutrient-challenged soil to lack of access to capital. The S2G report describes the ways that innovation in fintech, robotics and biotech along with an increase in socially and environmentally conscious investing (ESG) will lead to the “fourth industrial revolution” in farms across the country.

The drivers of innovation in farming include:

  • Robots will increase efficiency while reducing labor needs across the food system.
  • The rise of ESG will help to digitize the farm.
  • Fintech will transform opportunities in agriculture, just as it did for the student loan and mortgage markets.
  • RNA technology that saved lives during Covid-19 will be applied to farms to save soils.

Supply chain disruptions experienced over the past two years have catalyzed both governmental institutions NGOs and the private sectors to fund and drive innovation in biotech, cellular agriculture and food waste solutions. The result according to S2G Ventures will be supply chains that are more nimble, sustainable, localized and less wasteful.

Innovations that will revolutionize supply chains include:

  • Fermentation will power the next generation of alternative protein products.
  • Cellular protein will provide consumers around the world with safe, sustainable food.
  • Adoption of food waste solutions will be recognized as both a good business practice and an essential tool for feeding the world.

Even prior to the pandemic, consumers were demonstrating a desire for better food choices and a renewed focus on ways to personalize their nutrition and healthcare. To answer this demand, food and nutrition startups are using cutting-edge bio and food science as well as AI and machine learning to develop nutrient-dense, functional and personalized food products.

Personalized food & nutrition catalysts include:

  • AI and machine learning platforms will unlock greater understanding of and use cases for plants and fungi.
  • Food will become central to the effort to prevent chronic disease and improve health outcomes.
  • Food brands and grocers will have to “personalize or perish.”

To dig into more details on areas to watch in food and agtech this year, download the full report from S2G Ventures.

Soli Organic to Advance Indoor, Soil-Based Agriculture Through Selective Breeding, AI, and Machine Learning

Soli Organic (previously known as Shenandoah Growers) is an agriculture company that operates indoor growing operations to produce organic culinary herbs. Today, the company announced two new partnerships with Rutgers University and AI/IoT company Koidra that will help enhance its cost advantage and increase the accessibility and affordability of its products.

In the multi-year partnership with Rutgers University, Soli Organic will work with plant breeding experts from the School of Environmental and Biological Sciences. The focus of the collaboration is to optimize the nutrition, flavor, aroma, and yields of selected crops. Additionally, the partners will research what crops that are not feasible for outdoor production but are potentially viable for commercial production in an indoor growing operation.

While leafy greens and herbs are often the most popular types of crops grown via indoor cultivation, there is vast potential for additional crops in this space. Dr. James (Jim) Simon, the Director of the Rutgers New Use Agriculture and Natural Plant Products Program, said, “Of the over 400,000 plant species on the planet, we consume less than 100. We have not even scratched the surface of the different flavors and textures of plants. What will be key to a sustainable future is identifying plants that offer consumers the highest nutrient density combined with flavor, texture and shelf appeal, and the lowest possible environmental impact.”

With Koidra’s artificial intelligence and machine learning technology, Soli Organic intends to automate the operation of its growing facilities. This technology will not necessarily replace human growers, but streamline operations and allow growers to make data-informed decisions. In a greenhouse setting, Koidra use of artificial intelligence, data collection, and sensing technology is able to increase yields, profitability, and consistency.

“Soli Organic is relentless in our pursuit of technologies and partnerships that support our vision to offer our retailer partners and consumers nationwide a variety of nutrient-dense, differentiated fresh products in a manner that maximizes profitability while minimizing environmental impact,” said Soli Organic’s Chief Science Officier Tessa Pocock about the new partnerships.

Soli Organic has seven growing facilities and supplies to 20,000 retailers across the country. According to the company, it is the only indoor grower that has soil-based, controlled environment growing operations. Most of the big players in this space, like Gotham Greens, Bright Farms, and Bowery Farming, use hydroponic growing methods instead.

If you have ever seen indoor-grown greens or herbs in your grocery store, you may have noticed that most of these products are a bit pricier than the standard options. Soli Organic already offers affordable herbs, but following the new partnerships, hopes to bring even more indoor-grown produce to consumers.


SIMPLi Is Building a Regenerative Agriculture Network Using Soil Testing

The Spoon recently covered single-origin ingredients company SIMPLi’s mission to increase transparency in the food supply chain. The Baltimore-based company is implementing sensory technology and tracking data from farm to cargo ship to retail store.

SIMPLi is also working to bring its international network of grain, legume, spice, and oil producers to a more environmentally friendly standard — and the key to achieving that goal is soil testing.

In identifying growing partners, SIMPLi considers both farming communities that currently use conventional techniques but would like to move toward regenerative organic agriculture, and communities that have already implemented regenerative practices.

“A lot of our farmers have been doing these practices for thousands of years,” SIMPLi co-founder Sarela Herrada told the Spoon in a recent Zoom interview. “It is driven by niche Indigenous practices, but the certification really empowers them and creates differentiation on the shelf. It allows us to create a stable market where we can go to the farmers and say, ‘we’re gonna buy your whole crop for the next two or three years, at a fair price and above-market price.’”

When SIMPLi teams up with farming communities to transition to regenerative organic farming, they start by testing finished products for pesticide and glyphosate residues. As the communities implement new practices, the company also routinely analyzes the levels of phosphorus, nitrogen, and other minerals found in the soil. And to understand the impact that the new techniques are having on the farms’ carbon footprints, the company also tests the soil to see how much carbon it’s sequestering. (All of the company’s testing is done by third-party, certified laboratories.)

This month, SIMPLi announced new Regenerative Organic Certifications for its quinoa and lupini beans, which are grown in Peru. The certification, which is overseen by the Regenerative Organic Alliance, is helping SIMPLi and its growers to communicate the impact of its practices to consumers.

To earn the certification, SIMPLi and its growers had to step up their soil regeneration practices even further: “We were working with companies that were growing quinoa,” Herrada said. “And that quinoa was rotated with maybe one other crop. But to get certified, it had to be rotated with at least three different crops.”

The company also communicates to consumers using social media, allowing potential buyers to see the difference that it’s making. “We have boots on the ground throughout the world, working hand in hand with these farmers on better practices,” company co-founder Matt Cohen told The Spoon over Zoom. “We can capture that with photography and videography.” The team is also exploring the possibility of using QR codes on product packaging to link consumers to content about that product’s journey along the supply chain.

SIMPLi sells its products directly to consumers via its website, and helps other businesses to source ingredients. Cohen said that the team is working to build more long-term, business-to-business partnerships with clients who are hoping to go carbon neutral or carbon negative. “That’s where SIMPLi adds value,” Cohen said. “We create fully vertical supply chains for our clients that are fraud-free, and that drive environmental impact.”

Regenerative agriculture and technology are sometimes framed as two opposing forces influencing the food system — but SIMPLi’s tech-driven approach to tracking and quantifying farming practices’ effects shows that the two can work hand-in-hand.

Image Credit: SIMPLi