Last month, The Every Company rebranded from Clara Foods and announced the launch of its animal-free egg protein product. Now, the company’s egg protein, called ClearEgg is being used as an ingredient in a limited-time Pressed smoothie.
The smoothie is called “Pineapple Green Protein”, and the added ClearEgg boosts the protein content up to 10 grams. Other ingredients include apple, pineapple, banana, spinach, and avocado.
While it might sound gross to have egg protein added to a smoothie, The Every Company’s egg protein product is actually completely tasteless and odorless. The company intended for its protein to be added to both cold and hot beverages, like juices, energy drinks, and protein shakes, as well as snacks like protein bars.
ClearEgg is created through precision fermentation, where yeast or other microorganisms are fermented and converted to create protein identical to those found in animals and their byproducts. Because the protein is identical, those who have egg allergies should avoid consuming ClearEgg.
The Every Company has been working on developing an animal-free egg since 2014, and is one of the early pioneers of the precision fermentation space. While lots of companies are developing plant-based egg alternatives – Float Foods, SavorEat, and Migros to name a few – The Every Company is the only one we’re aware of using precision fermentation for their alt-egg.
For now, the ClearEgg protein smoothie, which costs $7.95 will be offered at Pressed locations in Los Angeles and New York. Starting in 2022, the juice company will begin to carry the item at more locations