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The Spoon

Daily news and analysis about the food tech revolution

Future of Grocery

Mill It Farms Finds A Plant-Based Whitespace in Alt-Buttermilk

As the name suggests, buttermilk was made from the cultured cream leftover from the butter-making process. Was, being the keyword. With little sacrifice in its taste, modern buttermilk is made through a fermentation process in which cultures are added to low-fat or whole-fat milk. The result is a versatile product that is not only a popular beverage but a key ingredient in salad dressings, baked goods, pancakes, and a laundry list of other food.

The brain trust at Mill It Farms with an accent on brains, blended art, and science to create plant-based, vegan-friendly buttermilk that uses the fermentation of ancient grains to create a standalone beverage and salad dressing line. Mill It Farms Bill Myers, a food scientist who combines practical knowledge with keen market awareness, has taken on the challenge of developing a buttermilk substitute with a universal appeal.

Bill Myers’s dad, a food scientist, was developing a plant-based yogurt for Califia Farms when the two men realized buttermilk represented a significant whitespace in the plant-based market. “It’s like a little bit crazy that no one’s done this yet,” Myers told The Spoon in a recent interview.” With all the plant-based growth, there hasn’t been buttermilk (especially given) how many things buttermilk goes into.”

Aside from the success Mill It has found with offering buttermilk as a standalone beverage, it has a role in the three salad dressings the company provides. A Classic Ranch, Creamy Italian, and Thousand Islands are emerging as competitors to long-standing brands such as Follow Your Heart and Daiya, which contain sugar, cultured dextrose, and natural flavors.

Myers points out that the aim of vegan products, such as salad dressings, that claim to offer clean, healthy alternatives often fall short. “A lot of the early plant-based dressings would take out buttermilk and replace it with hydrogenated oils high in calories and high in fat.”

Myers adds, “I think that’s one of the biggest problems in the plant-based space right now is, you know, people who want to eat plant-based typically are people who are trying to eat clean and trying to eat healthily. They also are trying to eat fewer calories because they’re really kind of monitoring their diet. But a lot of the early like alternatives in the space is high in calories, high in fat, and high in sugar”

To create a sustainable substitute for dairy, Myers went back to a college food science project involving baking and landed on ancient grains such as millet and sorghum. “With ancient grains, there’s a lot of benefits. One is that there are much more sustainable, and they can grow in arid climates. And so it makes sourcing a lot more efficient. “Our costs are lower because they don’t require as many resources, but it also allows it’s also a lot better for the planet.”

Grains also work well as a fermentation substrate, Myers said. With the proper fermentation process, the resulting buttermilk replicates the taste, consistency, and acidity of products made from a dairy source.

MIll It Farms’ vegan buttermilk and buttermilk dressings are now sold in hundreds of retail locations across the country, including Whole Foods, Krogers, and Sprouts.

Instacart Brings Caper’s AI-Powered Checkout to Fenway as It Transforms Into a ‘Retail Enablement Platform’ Company

Last fall, Instacart acquired smart checkout startup Caper AI as it looked to bulk up its technology solutions to offer retailers who want to enable contactless checkout. This week, the company has relaunched Caper’s system and announced one of its first locations for the system: Fenway Park.

Instacart is making its Fenway debut thanks to Aramark’s Sports and Entertainment, the same group that helped Bartesian’s automated bartender gain entry into the luxury suite in different ballparks this season.

Physically, the Caper Counter looks to be no different than the product Caper offered as a solo company. The only difference is Instacart now owns it. The system uses computer vision and sensors to identify items based on shape, color, size, and other features. The customer can load up to ten items into the Caper Counter at a time.

When Instacart acquired Caper last fall, I suggested that the acquisition looked to be part of an effort by the company to transform itself into a digital platform arms dealer as more grocery providers looked to make online grocery one of their core competencies and questioned whether Instacart’s online grocery service was disintermediating them from their customers.

From my post:

…as Instacart grows its enterprise technology solutions, I expect we’ll increasingly see its flagship shopper service decoupled from its technology as it looks to serve larger retailers who want greater control over the customer relationship. Since the start of the pandemic, many grocery retailers have started to roll out and standardize around their delivery services, which means a fast-growing market for technology solutions. My guess is that Instacart is anticipating this as it rolls up some of the best-in-class independent solution providers as it prepares for an IPO soon.

This effort to transform itself is precisely what is happening. Over the past month, the company announced the Instacart Platform, a suite of technology offerings for grocers and retailers to help them with digital transformation. The company has also changed how it describes itself. At the time of the acquisition last fall, the company called itself ‘the leading online grocery platform in North America.‘ In today’s announcement, the company has swapped the term online grocery platform company for what it calls a retail enablement platform “that works with grocers and retailers to transform how people shop.”

For those who want to see the Caper Counter in action, the automated checkout system will be available at three different locations at Fenway Park starting today.

Total Online Grocery Sales Down 6% in March, But Grocer’s Home Delivery Business Still Growing

According to a new report by market researcher Brick Meets Click, total US online grocery sales were down 6% in March versus 2021, dropping to $8.7 billion versus March 2021’s record sales of $9.3 billion.

Bricks to Click defines the online grocery market in three segments: Ship-to-Home, Pickup, and Delivery. Ship-to-Home, which includes grocery delivered via parcel carriers (UPS, FedEx, USPS), saw the biggest decline, dropping by 30% from $2.1 to $1.4 billion. Pickup, which includes curbside, in-store, lockers, and drive-thru pickups, was down by 11%, dropping from $4.3 to $3.8 billion.

But it wasn’t all bad news. Delivery – which includes both grocer first-party (Kroger, etc.) and third-party service provider (Instacart, Shipt, Doordash) delivery – was up year over year, going from $2.9 billion to $3.5 billion.

In its analysis, Brick to Click pointed to the emergence of fast-grocery delivery as one of the reasons for the category’s growth.

“Two factors continued to drive Delivery’s strong performance in March,” said David Bishop, partner at Brick Meets Click. “First, the aggressive expansion of third-party providers into grocery is enabling additional ways for people to shop online, and second, newer services focused on faster cycle times are appealing to a broader range of trip missions and usage occasions,” he added.

One of the things we wondered early on in the pandemic was how much behavior change, such as online grocery adoption, would stick over the long haul. From the looks of it, many consumers are continuing to use online grocery shopping as the country emerges from the pandemic, but look to be mixing home delivery with trips to the grocery store.

You can read the full release from Bricks Meets Click here.

Tech-Powered Retail is Flourishing in the Food Industry. Everywhere Else, Not So Much

When B8ta launched in 2015, I loved the idea. What wasn’t there to like about a highly experiential, tech-powered retail concept where consumers could try out cool new gadgets and companies could get invaluable early feedback about their products?

The same with Amazon Books, which opened the same year. I mean, sure, it almost seemed cruel that the dominant e-tailer was going to head to head with Barnes & Noble on their turf, but that didn’t mean I wasn’t intrigued to see how the tech giant might rethink physical goods retail.

Fast forward to this year, and within the span of a couple weeks, we’ve learned both B8ta and Amazon Books are closing their doors.

Contrast this with the world of food retail. Everyone from Amazon to Walmart to upstarts like Nourish & Bloom are employing cutting-edge technology like AI, robotics, and more to power new food shopping experiences. So why is it that tech-powered food retail is flourishing while other retail concepts seem to struggle?

Part of it may be due to changing consumer habits post-COVID. B8ta founder Vibhu Norby talked about this when explaining the company’s struggles with Modern Retail:

“Although foot traffic began to tick back up, “a lot of specialty retailers like us, we had a much slower recovery curve,” Norby said. “A lot of landlords – they were looking at percentages, looking at averages…trying to determine who they should give concessions to.” 

That slower-than-expected recovery led the company to close 15 of its stores roughly a year ago to cut costs, even though b8ta was still on the hook for leases. “We didn’t really have a choice…part of the plan was to negotiate settlements of different types with the landlords,” Norby said. Eight stores in California, Colorado, Massachusetts, New York and Texas remained open. 

In other words, physical goods retail had struggled for years and COVID just made things much worse, killing walk-in traffic during the worst part of the pandemic and permanently reducing traffic during the long and slow recovery.

Another big reason is that most retail industries outside of food have already been cannibalized by e-commerce. Items like books and electronics, which is pretty much all Amazon Books sold. Of course, it has to be noted that Amazon itself is as responsible for the death of physical goods retail as anyone, all of which makes the Amazon Books concept seem something of a self-indulgent thought experiment. But thought experiment or not, it does say something that a company as inventive and tech-forward company as Amazon couldn’t make physical retail work.

Finally, it may have a lot to do with how entrenched physical retail food shopping is, even two years into a period of massive growth for online grocery shopping. The reality is that even after grandma and grandpa finally tried Instacart, most people, young and old, continue to shop for some or all of their groceries at their local store. That’s for many reasons, whether it’s the difficulty of selling fresh food online or the last-minute nature of many dinner plans. Still, I imagine the biggest reason is this: Consumers like to see, touch, smell, and taste the food before buying it.

I still think there’s a future for new retail concepts, but potential operators should tread carefully and make sure it’s not an industry where consumers can easily buy the product on Amazon or elsewhere.

And, if possible, sell some food.

Are Food Delivery Lockers the Next Must-Have Home Amenity?

Everywhere you look there are delivery lockers. Grocery stores, apartment buildings, office lobbies.

So why not at our home?

If you’re Jeremy High, the idea makes lots of sense. As a luxury home builder in the central California market of Monterey, High works closely with clients spec’ing out features customized around their lifestyles. A recurring ask he hears from his customers is they want a way to ensure that food delivered to their home is safe and kept at the right temperature.

The more he heard this, the more High wondered if a solution existed to help his customers. When he realized there wasn’t, he decided to build it himself.

High’s product, eventually called the Fresh Portal, is a food and package delivery locker built into the side of a home. It has temperature control zones for either hot or cold food and would be accessible both from the outside and inside. It would be managed by an app and integrated with third-party delivery service providers like UberEats or Amazon Fresh so they can access the outside of the locker and insert a delivery.

For High, who first thought of the idea in 2014 and filed for a patent a year later, the product needed to be installable both in new builds and retrofits. To make that possible, he designed the Fresh Portal to use an install concept similar to that of a retrofit window, where the installation process pierced the building envelope, and then the installed product is integrated with the home’s existing waterproofing.

“The design allows us to install this rapidly,” said High. “We can install this and not do any patchwork. No paint comes out. Nothing like that.”

High, who is raising money for his company, plans to have a shippable product by sometime in 2023. He estimates the pricing for the system will be $3,450 installed.

If this all sounds a little first-world problem-ish to you, it is. None of that should be surprising since High’s typical customer has enough wealth to buy a new multimillion-dollar home.

But the luxury home builder turned tech entrepreneur does have a plan to make his food delivery lockers more accessible through subsidization. One such scenario could include a Fresh Portal included as part of a food delivery subscription service. Another is one in which the Fresh Portal earns revenues from third-party delivery service providers.

“DoorDash can deliver to a First Portal versus your porch or knocking on the door and waiting,” said High. “Efficiency and the first time delivery success metric goes up because they’re delivering to a product.”

In exchange, High believes that the delivery companies would pay his company 1% of the sale if it’s delivered to a Fresh Portal. This is all in the idea stage at this point, as High has yet to strike any deals with third-party delivery companies, and I have to wonder if they’d willingly part ways with even a thin slice of their margin.

I think High has time to figure out his subsidization models later, mostly because I see the Fresh Portal as primarily a solution for new homes or remodels for the next few years. I can see the home delivery locker becoming a trendy new homebuilder amenity, where the product’s price is rolled into the monthly mortgage payment.

Longer-term – think a ten-year time horizon – I can see a future where home delivery lockers become commonplace. Like the milk box of a bygone era, only these boxes will be refrigerated, connected to the cloud, and – if you own a Fresh Portal – built into the side of your home.

How Do You Train AI-Powered Checkout To Recognize A Product? In Vegas (& Elsewhere), You Throw It Like Dice

When it comes to training machine vision and AI-powered retail checkout systems, packaged goods and locally created food items are treated very differently.

That’s at least according to Mashgin, a maker of touchless checkout systems. Company spokesperson Toby Awalt said that’s because another store on the network has likely already added that bag of chips or candy bar to their 10 thousand plus item database.

Not so when it comes to locally made food items.

“CPG items, we have to do less and less because there’s enough overlap,” said Awalt, who gave us a walkthrough of the system at CES 2022. “But for dishes, we’ll do every time.”

According to Awalt, adding a new food menu item for a restaurant doesn’t take that since most cafeterias or restaurants only serve between 15 and 50 items.

“You can do that relatively quickly,” he said.

Still, a new packaged good has to be entered into the system now and then. Whenever that happens, the operator has to position the package in several different positions to give the system enough info to recognize the product whenever it shows up under the camera.

Mashgin’s Toby Awalt Rolls the Häagen-Dazs

“I actually do dice rolls with the product,” said Awalt, throwing a Häagen-Dazs ice cream bar onto the tray.

According to Mashgin, the company recommends the system capture 20 to 50 total positions of a product so it can recognize the product from various angles and also distinguish between different variations within the same product line (such as two different flavors of ice cream or potato chips).

You can watch a walkthrough of the Mashgin system below.

The Spoon checks out Mashgin's AI-Powered Checkout at CES 2022

Grocery Robot Specialist Simbe Robotics Patents System to Detect Produce Freshness

Whether it’s to carry groceries around the store or to deliver them to our front door, it won’t be too much longer before everyday shoppers see robots both in and around the grocery store.

But one potential interesting new use-case for in-store robotics we haven’t heard much about is for detection of produce freshness. That may change soon, as Simbe Robotics, the maker of the Tally 3.0 robot, has just been issued a patent for spectral imaging of produce and meats and detect how fresh they are.

The US patent, which is number 11,200,537 and titled “Method for tracking and characterizing perishable goods in a store,” uses computer vision to record images across a period of time and derive a set of characteristics specific to the type of food. For produce, it can assign a percentage of ripeness, determine whether it is under, over, or at peak ripeness, and determine if there is other biological matter such as a contaminant on the food. It can also determine whether a fruit or vegetable is rotten, damaged, or bruised.

Figure from Simbe Robot’s New Patent

From the patent:

The computer system can access and implement hyper-spectral template histograms or template spectral profiles for “underripe by three days,” “underripe by two days,” “underripe by one day,” “ripe,” “overripe by one day,” “overripe by two days,” “spoiled or rotten”, and “moldy” for specific varietals of fruits and vegetables or for fruits and/or vegetables generally. Similarly, the computer system can access and implement hyper-spectral template histograms or template spectral profiles for “fresh,” “rancid,” “low-fat,” “moderate-fat,” “high-fat,” “low-water content,” “moderate-water content,” and “high-water content” for specific varietals of meats or for meats generally.

For those unfamiliar with the Tally 3.0 robot, the company first unveiled its latest in-store mobile grocery robot in October of 2020. The robot, which wanders grocery store aisles to monitor product levels and detects misplaced items, utilizes computer vision and AI algorithms to capture and provide data to store managers more quickly without needing to send as much information to Simbe’s cloud platform.

This type of mobile inventory checking technology is valuable enough, so much so that grocers like Schnucks have already started deploying the robot across the entire chain of stores. Others, like Hy-vee, are in trials with the Tally 3.0 and likely will expand their fleets over time.

As Simbe’s robots add the capability to help grocers fight food waste – one of the most significant cost drivers for the notoriously thin profit margins in the grocery business – chances are we’ll see more grocers adopt in-store inventory robots en masse.

DoorDash Enters Ultra-Fast Grocery Market, Hires Couriers in Break From Gig Worker Model

Today DoorDash announced it is entering the hyper-competitive ultra-quick grocery delivery market with the launch of a new DashMart location in New York City. According to the announcement sent to The Spoon, the new location will stock up to 2000 items and complete deliveries within 10-15 minutes of a customer’s order.

The new initiative follows the launch of DashMart, DoorDash’s own branded dark grocery network, in 2020. The expansion into hyper-fast is a logical next move, especially for a company with as robust a nationwide logistics and delivery network as DoorDash.

DoorDash’s new effort also represents a significant departure from the company’s traditional gig worker model. Instead of using freelancers to deliver groceries for its new effort, DoorDash will hire its own couriers for the first time. The company plans to hire sixty workers to staff the effort, each getting paid $15/hour plus benefits and tips to start. The new couriers will work for a new DoorDash subsidiary named DashCorp.

The move to hire a courier workforce is, in part, due to pressure from states like New York, which have begun to pass legislation placing greater protection on gig workers. The move also makes sense in that the ultra-fast grocery model requires a ready stable of couriers to deliver goods to consumers as they come in.

“Millions of people across the country turn to platforms like DoorDash to earn supplemental income when, where, and how they choose, providing them with unique flexibility and choice that is so valuable,” said company president Christopher Payne. “We’re proud to be a leader in providing economic opportunities that fit the lives of so many people. And now, we’re excited about the new employment opportunity that DashCorps offers for a different type of work.”

DoorDash’s latest moves follow discussions by the delivery giant to invest in Berlin-based fast-grocery pioneer Gorillas. The talks, which would have given DoorDash a buy option on the Berlin-based company, eventually fell apart, and it’s unclear how much of DoorDash’s newly launched fast-grocery initiative was a direct result of the fizzling effort between the two companies. Whatever their intention, it’s clear now with the launch of its first fast-grocery outpost and the launch of DashCorp that DoorDash is building infrastructure for roll-your-own strategy in this nascent but fast-growing market.

For Gorillas, JOKR, Gopuff, and others in this new space, DoorDash will undoubtedly represent a potentially significant new competitor. The delivery company commands a 55% market share in the US food delivery market and a year ago had 20 million monthly active users. While JOKR, Gopuff, and others have had no problem raising eye-popping amounts of venture funding, these companies have to invest much of their venture funds into user acquisition and logistics, areas which already have been well-developed by the more mature DoorDash.

Starbucks and Amazon Combine Forces to Create a Cashierless Coffee Shop

Wonder Twin powers, activate: Form of a cashierless coffee shop.

That’s right, today two Seattle-based giants, Starbucks and Amazon, announced they’ve combined their formidable superpowers to create a cashierless coffee shop. The new shop, called Starbucks Pickup with Amazon Go, debuts today in New York City.

The new Pickup store uses Amazon’s Just Walk Out technology, a system that features a variety of cutting-edge tech like computer vision and IoT sensors, as well as Amazon’s bio-authentication hand-scanning technology, Amazon One.

Here’s how it works: Customers order through the Starbucks app and can check order status on a digital screen. When it’s ready, coffee is picked up directly from the barista. The Pickup store also includes a mini-Go store stocked with snack and lunch items, as well as a lounge area. Access to both the store and the lounge is enabled through a one-time code from the Amazon Go app, a credit card swipe, or checking in via Amazon One’s hand-ID system. Once authenticated, customers can drop items from the store into their cart and will be charged once they leave.

The lounge is slightly different from the usual Starbucks store format in that it features individual work cubbies alongside the standard tables and chairs. Each cubby is equipped with USB ports and power outlets.

According to a company spokesperson, the two companies plan to open two additional Pickups over the next year, with the second one slated to open in the New York Times building. Beyond that, the company isn’t saying, but given Starbucks’ focus on upgrading their formats to enable quicker service and less overall contact post-pandemic, my guess is that if the initial stores work well, the Pickup format will become a go-to for Starbucks moving forward.

You can see the store in the B-roll provided by Starbucks below:

Starbucks Pickup Store, Featuring Amazon Just Walk Out Technology

Researchers Have Developed a Chameleon-Inspired Solution to Keep Fish Fresh

Red light, green light. Your first thought may be Squid Game, but these two colors are part of new food technology used for real squid.

Researchers invented a material that changes color to measure how fresh seafood is, inspired by (you guessed it) chameleons. It can save consumers from eating spoiled fish and can keep food waste out of landfills.

Why does your fish smell so fishy?

You probably are familiar with fish that smells… well, too fishy. This unpleasant odor comes from volatile gases in seafood, such as dimethylamine or ammonia. As the temperature of fish rises, its acidity changes, and ammonia is released.

Your salmon or shrimp has definitely spoiled if you can smell this gas — but ammonia can increase to dangerous levels before your nose can detect it. “Seafood easily spoils due to microbial growth that produces volatile amine gases,” said researcher Tao Chen in an interview.

A key part of seafood production is the ability to detect these volatile gases. Current standards take about four hours to find ammonia or dimethylamine in just one sample of fish.

Imagine if the commercial fishing industry had to set aside four hours for every piece of fish in their warehouse. The process would take days, and all the food would be at risk for spoiling. In reality, most fish inspections are done visually and are highly prone to error.

Here is where a team of food scientists and chemists enters the picture. New technology from Chen and his team at the Key Laboratory of Marine Materials detects when seafood has spoiled.

Chameleon skin inspired this material.

The skin of a chameleon can shift its hue to blend into different environments in just a few seconds. In a similar show of colors, the hydrogel can change its fluorescence from red to blue to green in a few minutes. These three colors allow scientists to visualize changes in response to stimuli.

The hydrogel changes color as heat and ammonia levels rise. The technology is easy to use, as the hydrogel can be placed directly into any package to check if fish or shellfish are safe to eat. Though customers should not eat the gel, it will not affect the product’s taste.

The soft material is unique in its ability to change colors. Both chemists and material engineers have struggled to design a synthetic fabric that could change colors. Until this study, scientists have been unable to model the structure of panther chameleon skin in a lab.

“Is it possible to mimic this unique structure into artificial color-changing materials? As described in our paper, the answer is yes,” Chen said.

“Up to now, the responsive color-changing capacity of synthetic materials was still far inferior to that of the natural chameleon skin,” researcher Patrick Théato said in an interview. Théato collaborated with the team in China for this bio-inspired project.

Science: Taste the rainbow.

The team discovered that the secret was in the separation. Instead of placing all fluorescent materials onto one sheet, each color has its own layer.

As seen in the diagram below, at the core of the hydrogel is a red layer that stays true to its hue. A middle blue layer measures the temperature of the seafood, and an outer green layer tests acidity and ammonia levels.

The hydrogel changes color in the presence of ammonia (NH3) or heat. It shifts to a green hue when ammonia is present or becomes more purple as the temperature rises. At either end of the spectrum, the fish in question is unsafe to eat.

The blue hydrogel layer changes color from purplish red to blue when the temperature rises. At 20º Celsius, the material appears to be purple or red, and when the heat rises to 50º Celsius, the hydrogel turns blue. The whole hydrogel turns green when ammonia is present and has no color change if ammonia is not present in the sample.

Not only do the different layers mimic the skin of a chameleon, but they also let scientists test the environmental variables on their own. Existing methods combine heat and ammonia into one reading and are less accurate. For example, current technologies would likely miss a slight change in acidity if the temperature stayed static.

Almost one-third of food in China is wasted.

Chen spoke to his personal motivation to create seafood-focused technology. His team hails from Ningbo, a coastal metropolis in China. “Many people in this city love seafood very much,” Chen said.

However, a significant amount of this catch ends up in landfills. A new study shows that 27% of all food in China is wasted per year. To put that number in perspective, food waste emissions in China are equal to total emissions in the United Kingdom.

How is the country keeping food out of the garbage? Well, President Xi Jinping declared war on food waste last year. As of April 2020, it is illegal to order too much food at a restaurant. ‘Mukbang‘ videos are similarly discouraged and were removed from many social media sites.

Another potential solution? The hydrogel. It can help reduce food waste on an industrial level. Commercial fisheries can use the gel for faster and more accurate readings and take immediate action if some of their seafood is beginning to spoil.

Color in cephalopods.

Théato, Chen, and many of their collaborators are working on a new project inspired by a different type of animal: Cephalopods.

These ocean dwellers – cuttlefish and squids, to name a few – are masters of camouflage. They can change their color faster than a chameleon. The researchers are creating a fluorescent hydrogel that takes notes from octopuses.

The team’s original hydrogel looked to acidity or temperature as the catalyst for color change. The new version has an electric stimulus, which is easier to control and free from any chemicals. It is currently under development for larger-scale applications.

Seems that octopuses are teaching us, after all.

Buyk Launches 15 Minute Grocery Delivery in NYC

Buyk, a new ultra-fast grocery delivery startup, launched operations in NYC this week.

The company announced this week that they’d launched delivery in Manhattan. Buyk, which was founded by Rodion Shishkov and Slava Bocharov – the same founding team who started Russian fast-grocery store Samokat – announced early this year that they’d raised $46 million for a US launch.

Buyk’s model utilizes hyperlocal dark stores sprinkled around different neighborhoods to ensure delivery within 15 minutes. Once customers put their order in, items are pulled within 2 minutes and then delivered by bike courier (“buykers”) to the customer within 5-10 minutes.

Buyk’s service is available today in Manhattan, and the company says they plan to expand to all NYC boroughs by the end of the year. In 2022, the company plans to expand to other major US metro areas, including cities in California, Florida, Massachusetts, and Illinois.

Buyk is just the latest fast-grocery player to launch in via New York. Just this year, we’ve seen JOKR, Gorillas, Fridge No More. Throw in goPuff’s 500 city blitz, and that’s a total of five dark store/fast grocery players to take a bite of the Big Apple in 2021.

With all the new entrants, it will be increasingly tough for these players to make a name for themselves. But a crowded market isn’t always bad; if ultra-fast grocery becomes a strategic must-have that forces bigger players like Walmart, Amazon, or even a 7-11 to look at launching their own offering, chances are one of these companies will become acquisition targets.

Whole Foods Adds Amazon’s Cashierless Tech

Well, we knew it was only a matter of time before this happened: Today, Whole Foods announced they are adding Amazon’s cashierless technology to two stores in 2022. In the announcement, the retailer says Amazon’s Just Walk Out technology will be an “option” for customers in their Washington, D.C.’s Glover Park and Sherman Oaks, California locations.

Ever since Amazon acquired the iconic retailer who helped pioneer the organic and less-processed focus grocery retail movement, Whole Foods has been cautious about adding touches of Amazon to the in-store experience. Sure, we’ve seen some Whole Food Locations install pick-up lockers, but the online retailer knows as well as anyone their presence can ruffle feathers.

This is probably why Whole Foods is starting slowly with cashierless. The grocer, which only just installed self-checkout in a limited number of locations starting in 2019, will offer the technology at only two locations and, I am sure, will emphasize to long-time customers accustomed to Whole Foods customer service that this latest iteration of the grocery store express aisle only just an option.

The cashierless checkout space has changed quite a bit ever since Amazon debuted its technology at the first Amazon Go in downtown Seattle in January of 2018. Since that time, a whole new cohort of cashierless tech startups has popped up as funding has flooded into the space. Now, with Whole Foods and others helping this technology go mainstream, I don’t see this space slowing down anytime soon.