Buyk, a new ultra-fast grocery delivery startup, launched operations in NYC this week.
The company announced this week that they’d launched delivery in Manhattan. Buyk, which was founded by Rodion Shishkov and Slava Bocharov – the same founding team who started Russian fast-grocery store Samokat – announced early this year that they’d raised $46 million for a US launch.
Buyk’s model utilizes hyperlocal dark stores sprinkled around different neighborhoods to ensure delivery within 15 minutes. Once customers put their order in, items are pulled within 2 minutes and then delivered by bike courier (“buykers”) to the customer within 5-10 minutes.
Buyk’s service is available today in Manhattan, and the company says they plan to expand to all NYC boroughs by the end of the year. In 2022, the company plans to expand to other major US metro areas, including cities in California, Florida, Massachusetts, and Illinois.
Buyk is just the latest fast-grocery player to launch in via New York. Just this year, we’ve seen JOKR, Gorillas, Fridge No More. Throw in goPuff’s 500 city blitz, and that’s a total of five dark store/fast grocery players to take a bite of the Big Apple in 2021.
With all the new entrants, it will be increasingly tough for these players to make a name for themselves. But a crowded market isn’t always bad; if ultra-fast grocery becomes a strategic must-have that forces bigger players like Walmart, Amazon, or even a 7-11 to look at launching their own offering, chances are one of these companies will become acquisition targets.