Not all innovations in food can be world-changing. Sometimes you want to keep mustard off your pants, and that’s why Heinz is rolling out a new device just for that: The Heinz Packet Roller.
The device features a corner cutter and lets you squeeze out the ketchup or mustard onto your food. It’s also small and has a keychain attached, and while I don’t see anyone stuffing this in their pockets, I can see busy drive-thru users throwing one in the glove box.
But all this begs the question: is a Juicero of condiment packets necessary? Probably not, but my guess Heinz knows that and sees this as more of an attempt to gain some social media clicks outside of their standard condiment marketing efforts.
Not that I don’t see some value. How many times have you gotten ketchup or mustard on your hands or clothes and still haven’t gotten out all the condiment? Yeah, me too.
But in the end, I wonder if Heinz should stop building gadgets like this that make using a lousy product (plastic condiment packets) better and instead work on better packaging to keep all the empty packets out of landfills?
You can see the Heinz Packet Roller in action below.