With their flying ingredients, bouncing ice and sloshing liquids, slo-mo food commercials are very good at making me hungry and thirsty. But did you ever wonder how the people behind those commercials get something as ordinary as an iced coffee to look so… cool?
The answer, in this video from B&H Photo, is good lighting, a good camera, and robots! Automation continues to creep across the entire food stack, from grilling burgers to delivering them to your door and now to carefully orchestrate ice cubes, coffee and milk all cascading beautifully into a glass. Check it out in this brief video:
If you’re a food startup or Kickstarter project looking to replicate that type of professional look, but don’t have a robo-sized budget, the video also explains how you can start out small and do some basic tricks bring your visuals to life.
And if you’re just a fan of gorgeous food imagery, you should definitely check out Modernist Cuisine’s high-end photography, which transforms ordinary acts like making coffee and slicing pizza into works of art.