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Daily news and analysis about the food tech revolution

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Firstchop Shuts Down as COVID Crushed its B2B Pivot

Firstchop has a special place in my food tech journalist heart. I was there when the company first launched back in the Fall of 2017, and today, nearly three years later, I’m writing about its collapse.

Firstchop started its startup life amid the consumer sous vide mini-boomlet from a few years back. Unlike Anova and Chefsteps however, Firstchop gave away its sous vide wand to get you to subscribe to its protein delivery service. The company would send you a box of chef-prepared meats that you just had to heat up in the sous vide bath.

“Sous vide really caught fire and then collapsed,” Firstchop founder Ajay Narain told me earlier this year. “Unrealistic expecations were built around what sous vide could do. People thought it would be great for all of these different use cases, but it has a lot of limitations.”

So Firstchop abandoned that business to pivot to B2B, re-launching to sell prepared microwaveable meals to offices. At first, the switch to B2B was more fruitful for Firstchop. At the time of its official launch, Narain said that Firstchop sold three times as much product in the first month than it had the entire previous year of selling D2C.

In an email exchange this week, Narain said that Firstchop had also set up distribution through KeHE and Vistar (for offices), had brokers and had meeting scheduled with retail buyers at ExpoWest.

However, those good times quickly soured. Firstchop’s new debut was at the end of February, which is right as the pandemic was starting to hit the U.S. ExpoWest was cancelled. “Getting meetings became impossible,” Narain wrote to me in our exchange. “The office vending market absolutely collapsed. Not sure when it will ever recover as people get comfortable permanently or semi-permanently working from home.”

As a result, Firstchop has shut down.

In his email, Narain wrote that he kind of wished he had stayed in the D2C market as other players in that space like Blue Apron have rebounded. Indeed, direct to consumer channels have boomed across the food tech landscape during this pandemic. Of course, hindsight is 20/20 and all that.

Like any good entrepreneur, Narain isn’t done with the startup game. He said he’s already working on something new and still in the food tech space. Though he wouldn’t say more, I’m sure I’ll be writing about that when it launches.

Odeko AI-Driven Platform Aims to Boost the Supply, Demand, and Lifespan of the Indie Coffeeshop

A lot of us dread the idea of a world where speciality coffeeshops are gone “going for coffee” means getting a Starbucks latte delivered via DoorDash. 

Dane Atkinson, CEO of tech startup Odeko, clearly doesn’t want that day to happen either, which is why his company has developed a mobile ordering and supply chain management system that is, for now, specifically geared towards keeping specialty coffeeshops in business. 

Speaking on the phone this week about his company’s overall mission, he said “the really important message [is that] if we don’t sustain this industry, it really will become Starbucks and Dunkin’ Donuts. They will consolidate in smaller locations and the community and neighborhoods will suffer.”

NYC-based Odeko, which closed a $12 million Series A round in August, recently merged with fellow coffee tech company Cloosiv, has since the start of the pandemic looked for ways to help businesses make both the front and back ends of the coffee shop more efficient, less wasteful, and more financially sustainable over the long haul.

The consumer-facing side of Odeko’s business functions similar to those of mainstream coffee retailers. Customers order and pay for pickup through the company’s mobile app or website. At the moment, Odeko has about 10,000 coffeeshops on the platform across multiple U.S. states. Atkinson says the benefit for customers is its current focus on speciality coffeeshops, which simply means less sifting through irrelevant options to find a high-quality espresso. (Odeko vets its potential merchant partners in order to ensure they actually are specialty coffeeshops.)

The coffeeshops themselves get perhaps the most benefit from the platform. Listing a business on the platform means the coffeeshop itself doesn’t have to come up with the resources to create a mobile order app from the ground up. Odeko charges a 5 percent commission fee per order, which small compared to others, including third-party aggregators a la Grubhub.

Sales data is then used, via AI, to predict volume so that coffeeshops know how much to order in terms of paper supplies, baking ingredients, beverages, and other items needed to run a coffeeshop. Businesses can browse the company’s Cafe Supply Catalog to find all of these items, which Odeko then delivers as a single shipment. 

Atkinson said this supply side of the business is “exploding” now that restaurant industry margins are so tight that any amount of money lost through inventory waste or inefficient supply chain processes can spell the end for a business. “Previously, as a shop, you could get away with some waste in your inventory,” he noted. Now, throwing out unused inventory is akin to “your own salary you’re throwing out.” He says the system is “90 percent accurate” in terms of predicting inventory needs for a week.

The need to digitize the back of house and make it more efficient is a theme that comes up a lot nowadays, with companies like Galley and Souszen applying software, automation, and IoT to change how the back of house is run. Odeko stands somewhat apart from these companies because of its accompanying consumer-facing tech, and also its focus on independent and specialty retailers. It’s main competitor in the coffee-specific mobile order space is Ritual, though Ritual does not have a supply chain side of its business.

Odeko doesn’t necessarily want to solely commit itself to coffee for the long haul. Atkinson says the system could actually work for other types of food businesses, including juice bars or full-service restaurants, and that at some point down the line the company will expand in terms of the types of food businesses on its platform. For now, keeping the independent coffeeshop, the connective tissue of many neighborhoods, alive is its main mission. 

New Report Calls Fermentation The Next Pillar of Alternative Proteins

A new report released today by the Good Food Institute adds a third pillar to the alternative protein sector alongside cultured meat and plant-based proteins: fermentation. 

In the last five years there’s been a “Cambrian explosion” of companies in this segment, Nate Crosser, start-up growth specialist at GFI and author of the report, told me in an interview this week. By mid-2020 there were 44 fermentation companies globally working on alternative proteins, up from 23 companies in 2018. 

“I was surprised to see how much traction was behind this segment, in terms of investment in particular,” Crosser said. Cultured meat gets all the press, but in 2019 fermentation-based protein companies raised 3.5 times more capital than cultivated meat companies, and in 2020 they’ve already raised $435 million of the total $1.5 billion invested in alternative proteins. 

Fermentation uses microbes to produce proteins and functional ingredients used in animal-free meat, egg and dairy products. Part of the allure to investors is that the technology is “commercializable today,” Mark Warner, a consultant on alternative proteins who specializes in scaling up fermentation commercialization told me in an interview on Tuesday. There are already companies and facilities using similar methods to mass produce enzymes. “The tech is generally proven. It’s the organisms that are being newly introduced.”

Because there are a myriad of organisms and approaches that can be used in fermentation, GFI breaks down fermentation companies into 3 categories in their report: traditional, biomass, and precision fermentation.

Traditional, as its name would suggest, refers to a long-established use of microbes to alter flavor, nutrition or texture—like the lactic acid bacteria used to make cheese or MycoTechnology’s plant protein with improved taste and functionality.

Biomass fermentation is all about mass producing protein. It relies on fast-growing, protein-dense microorganisms like algae and fungi. Meati uses this approach to make its mycelium-based steak. And last but not least, there’s precision fermentation, the process used to make Impossible Foods’ heme protein or Perfect Day’s whey protein. This approach, which can often rely on genetic modification, is used to produce highly functional proteins or ingredients that must be very precise but are needed in lower quantities.

The report is intended to give potential or existing investors an idea of the different approaches and state of the industry, Crosser said. Several major tech and agriculture players are already backing fermentation companies, including ADM Capital, Louis Dreyfus Co., Kellogg, Danone and Bill Gates-backed Breakthrough Energy Venture. Meanwhile major food and lifestyle companies like DSM, JBS, Novozymes and DuPont are working on in-house fermentation-derived alternative protein products.

But it may eventually take more than private funding if alternative proteins are really going to disrupt the meat and dairy industries, Warner said. Like with biofuels, alternative proteins may eventually require government funding to really take off.  “From my perspective, [this report] is going to be vital in framing the need for fermentation for investors,” Warren said, “but also public policy and any discussion around government funding.” 

While the entirety of alternative proteins industry is in a race to market, fermentation companies are expected to do more than join the contest. A high percentage of the fermentation segment is B2B, according to Crosser. They’ll be developing the components needed for cell culture and the ingredients needed for plant-based products.  “Their success is going to fuel the rest of the industry,” he said. “Fermentation serves as a force multiplier for the entire alternative protein sector.”

Spoon Plus: The Consumer Food Waste Innovation Report

Nowadays, governments, grocery retailers, industries like agriculture and grocery, tech companies, and many others are working to fight food waste at both the local and international level. In the developed world, at least, much of that focus over the last 12 months has been on the consumer kitchen, which is responsible for by far the most food waste in those regions.

This report will examine why so much food is wasted in the consumer kitchen, what new technologies and processes can be leveraged to fight that waste, and the companies working to change consumers’ relationship to both food and waste.

Report highlights include:

  • One-third of the world’s food goes to waste annually. In the U.S. and Europe, the majority of that waste happens downstream, at consumer-facing businesses and in the home.

  • Food waste at home is a three-part problem that stems from a lack of awareness about waste, inadequate information and skill sets around home cooking, and the convenience economy driving consumer behavior.

  • Grocery store shopping, current recipe formats, inconsistent date labels, and a lack of smart storage solutions for grocery purchases and restaurant leftovers are the main drivers of at-home food waste.

  • The refrigerator itself may be one of the single biggest contributors to food waste. Moving forward, appliance-makers will need to consider overhauling the appliance’s entire design to help consumers fight food waste.

  • Solutions for fighting food waste will come from a range of different players. For tech companies, areas of focus will include more smart appliances and more tech-enabled storage systems as well as meal-planning and meal-sharing apps.

Companies profiled in this report include LG, Samsung, Vitamix, Smarter, Ovie, Bluapple, Mimica, Blakbear, Silo, Mealhero, MealBoard, Kitche, No Waste, Ends & Stems, and Olio.

Introduction: The Size of the World’s Food Waste Problem

In 2012, the Natural Resources Defense Council (NRDC) released the first edition of its now-famous report, “Wasted, How America Is Losing Up to 40 Percent of Its Food From Farm to Fork to Landfill.” That report proved to be a groundbreaking look at the inefficiencies in the U.S. food system that lead to massive amounts of food waste from the farm all the way into the average person’s kitchen. 

The report also proved to one of the biggest catalysts for change in recent years. Since its publication, the U.S. Department of Agriculture and the U.S. Environmental Protection Agency announced federal targets to cut food waste by 50 percent by 2030 — the first goal of its kind in the U.S. Similarly, the UN’s Sustainable Development Goal (SDG) Target 12.3 seeks to “halve global food waste at retail and consumer levels, as well as to reduce food loss during production and supply.” As NRDC noted in the second edition of “Wasted,” published in 2017, food businesses have made commitments to reduce waste, and 74 percent of consumers polled say fighting food waste is important to them. Most recently, the Consumer Goods Forum launched its Food Waste Coalition that aims, in part, to support SDG 12.3 by focusing on consumer-facing areas of food waste like home and retail. And these are just as sampling of the countless efforts happening on both international and local levels in the war on food waste.

Even so, the oft-cited figure, that one-third of the world’s food supply goes to waste, is as relevant now as it was nearly a decade ago when NRDC first published its report.

In 2020, food waste is a multibillion-dollar problem with environmental, economic, and human costs that grow more urgent as the world advances towards a 10-billion-person population. The United Nations’s Food and Agricultural Organization (FAO) estimates food waste’s global carbon footprint to be 3.3 billion tons of CO2 equivalent of greenhouse gases, and that economic losses of this food waste total $750 billion annually. The United Kingdom’s Food Waste Recycling Action Plan (WRAP) notes that keeping food scraps out of landfills would be the equivalent of removing 20 percent of cars in Britain from the roads. Meanwhile, over in the U.S., rescuing just 15 percent of the food we waste could feed 25 million Americans each year, or well over half of the 40 million Americans facing food insecurity.  

Worldwide, different regions waste food in different ways. UN estimates show that per capita waste by consumers in Europe and North America totals to 95-115 kg/year. That number drops significantly, to 6-11 kg/year, in sub-Saharan Africa and South and Southeastern Asia. Overall, 40 percent of losses occur at post-harvest and processing levels in developing countries. Not so in developed nations, where over 40 percent of food waste occurs at retail and consumer levels.

Given the enormous amounts of waste occurring at the consumer level in Europe and North America, it makes sense that recent efforts towards fighting food waste now go towards understanding how and why food gets wasted downstream, at grocery stores, restaurants, and, most importantly, within consumers’ own homes.

The full report is available to subscribers of Spoon Plus. To find out more about Spoon Plus, click here. Use discount code NEWMEMBER to get 15% off an annual or monthly subscription. 

11 Food Tech Startups Will Join TechStars 2020 Farm-to-Fork Virtual Accelerator

TechStars today announced the 2020 class of its Farm-to-Fork program, which selects and supports companies and entrepreneurs working in the food and agricultural industries. The program is in its third year, with 2020 being the first time it goes 100 percent virtual, thanks to the ongoing pandemic.

But if there’s anything akin to a silver lining in the midst of a global health crisis, it may just be the many tech innovations now coming out of the food industry at a faster pace than ever before. “The food system has changed more in the last six months than it has over the entire five years I have been investing in the space,” Brett Brohl, Farm-to-Fork’s Managing Director, said in a press release. 

The Farm-to-Fork Accelerator looks for early-stage entrepreneurs and companies addressing major issues in the food chain around food safety and security, supply chain management, and ag tech.

The 2020 class includes 11 startups:

  • AgTools, Irvine, Calif.: A real-time data intelligence platform for the food and ag industries
  • Applied Particle Technology, St. Louis, Mo.: A data platform for automating health and safety in mining 
  • Boson Motors, Freemont, Calif.: Electric vehicles for farmers
  • Canomiks, Rochester, Minn.: A genomics, bioinformatics and AI-based platform for functional food and bev as well as skincare
  • FeedX, Madison, Wisc.: An online marketplace for the animal feed industry
  • H20kInnovations, Boston, Mass.: A contaminant management system for industrial water
  • Iamus, Dublin, Ireland: Uses AI and robotics to help poultry farmers with production safety
  • IXON, Hong Kong: Makes advanced sous-vide aseptic packaging that keeps protein stable at room temperature for up to two years
  • Milk Moovement, Halifax, Nova Scotia: A cloud-based platform for the dairy industry
  • Satis.AI, London, England: Develops AI operating systems for autonomous kitchens in foodservice
  • Toolsvilla, West Bengal, India: A digital marketplace for machinery, tools, and equipment in India

All participants to the Farm to Fork accelerator get $20,000 in return for 6 percent equity (on a fully diluted basis, issued as common stock). In addition, they get access to Techstars resources for life, access to mentors and potential investors, and the chance to participate in a demo day at the end of the program.

The 2020 virtual cohort kicks off on September 8.

Ocean Hugger Has Big Plans to Re-Enter the Plant-Based Seafood Market

Plant-based seafood startup Ocean Hugger said this week it is in the midst of planning a relaunch, according to an interview with Food Navigator. 

In June, the New York-based company had to cease operations, citing the COVID-19 pandemic as the reason. Up to that point, Ocean Hugger ran a promising business selling its “tuna” and “eel” products to foodservice businesses. As we’re all too aware these days, the foodservice industry has been one of the hardest hit by the pandemic, and Ocean Hugger found itself facing no sales and had to stop operations.

Now, however, it appears the company is planning its comeback. An update from August 31 on the Ocean Hugger website states that, “Over the coming months, we will be exploring paths to relaunch bigger and better than ever.”

How the company plans to do that is under wraps for now. Food Navigator notes that new developments should “enable the business to relaunch next year.” Co-founder David Benzaquen suggested to the publication that Ocean Hugger is exploring ways to re-enter the market and also hinted at new products. He gave no further details.

It’s reasonable to imagine that, with the right business model, Ocean Hugger will be successful in its attempt to relaunch. Investment in alternative proteins has already reached over $1.1 billion in 2020, and both plant- and cell-based seafood startups have made many a headline recently. General Mills invested $32 million Good Catch at the beginning of 2020. BlueNalu, which grows cell-based seafood in bioreactors, nabbed a $20 million investment in February. More recently, S2G ventures said it would be investing $100 million in seafood and ocean health startups including alt-protein.

Ocean Hugger has so far raised $500,000 from a funding round in 2019. Benzaquen said in his interview this week that seafood is one of the most obvious areas of animal protein to disrupt from a sustainability and animal welfare angle. If others agree, that investment figure for Ocean Hugger could go up significantly in the future.

Galley Solutions’ Founders Talk Recipes, Data, and What It Will Take to Build a Better Food System

In the food world, San Diego-based tech startup Galley Solutions is perhaps best known for its software system that uses recipe-level data to automate the restaurant back of house. But founders Benji Koltai and Ian Christopher have much bigger plans for the role they want their company to play in creating a more efficient, accurate, and safer food system overall.

I recently hopped on a Zoom chat with Koltai and Christopher — who also happen to be brothers-in-law — to talk about their vision for the future food system, how a system like Galley’s can contribute, and what foodservice businesses can do right now to make their operations more efficient.

You can watch the full video below. Some highlights include:

  • The definition of “food business” is changing as we speak, from college dining halls now offering grab ’n’ go meals to ghost kitchens operating out of grocery stores.
  • Moving forward, restaurants must learn to leverage their recipe-level data to make operations more efficient, cut overall costs, and save on labor and time to accommodate these new formats.
  • Technology is everywhere in the foodservice world, yet for all the different devices and solutions, there is no common dataset to bring those disparate pieces together.
  • A truly efficient back-of-house system will use one source for all the business’s data. For example, a centralized data source could populate the digital order forms sent to vendors and at the same time tell the kitchen robot how long to leave a burger on the grill.

IntegriCulture Awarded $2.2 Million Grant to Build New Commercial Cell Ag Facility

Yesterday, Integriculture was awarded a $2.2 million dollar grant by the New Energy and Industrial Technology Development Organization (NEDO), a part of the Japanese Ministry of Economy, Trade and Industry that supports high-risk technologies that aim to resolve social issues. 

NEDO awarded a total ¥5.77 billion ( $54.7 million USD)  to eight Japanese start-ups. With each grant comes a spot in NEDO’s Product Commercialization Alliance (PCA) program, an accelerator for start-ups expected to achieve continuous sales within three years.

IntegriCulture’s will use the money for a commercial production site for cellular agriculture projects. Earlier this year the company outlined the specifics of its CultNet System, a general-purpose, large-scale cell culture technology. The system is intended to mimic the cell-to-cell communication that happens in vivo. The grow cells (muscle, fat, connective tissue) and cells that produce growth factors in adjacent bioreactors. In theory, the technology makes it possible to culture any type of animal cell in large quantities.

The coming production site will make it possible to scale, automate and integrate quality controls into the CultNet System, according to a press release from IntegriCulture. Ultimately, the site will be the launching pad commercial scale cellular ag projects possible, starting with IntegriCulture’s own cultured foie gras expected to be in restaurants by 2021.

The PCA grant comes just after Integriculture raised a ¥800 million (~$7.4 million USD) Series A round earlier this Spring to further development of its cell-based meat and also for building the company’s first commercial-scale bioreactor.

But the goal of the CultNet System was never to exclusively produce IntegriCulture products. CEO Yuki Hanyu’s plan is to create an infrastructure that IntegriCulture clients from every sector—food, supplements, cosmetics, materials—could use to to develop and execute cell-based projects. 

Democratization of cellular agriculture has always been at the heart of Hanyu’s work. IntegriCulture was born out of the DIY cultured meat community he founded in 2015 called the Shojinmeat Project. Shojinmeat offers a step-by-guide for hobbyists who want to culture meat at home. And since IntegriCulture’s commercial scale foie gras is still a few years off, the fastest way to access to cultured meat might be growing it yourself.  

Plant Jammer Gets €4M Investment for its AI-Powered Recipe Platform

Plant Jammer, a four-year-old Danish startup building an AI-powered cooking assistant, is one step closer to its goal of reaching one billion people, thanks to a €4 million investment in its AI recipe algorithm and platform. The Copenhagen-based company plans to expand its presence in the digital food space by licensing its API to third parties who can build branded customized experiences for their customers.

The new injection of capital comes from Danish investment firm Vaekstfonden, German food processing company Dr. Oetker, and German appliance manufacturer Miele. Miele had previously invested in Plant Jammer in 2018.

”Plant Jammer’s combination of recipe creation with AI is both unique and functional. We expect that this technology will be a core pillar in the connected kitchen of the future. Therefore, we believe Plant Jammer has great business potential,” says Dr. Christian Zangs, Managing Director of Miele Venture Capital.

Plant Jammer’s application, already in use by 10,000 households in Europe, allows users to build customized recipes by factoring in their individual preferences and what they may have in their home or what may be on sale in the local supermarket. While the app is focused on plant-based and vegetarian creations, partners who license the platform are not limited to those options. The database also contains food choices that include animal products and dairy; the PlantJammer app chose not to surface those results allowing the company to focus its version on a select niche.

In an interview with The Spoon, CEO and founder Michael Haase explained that partners who license the Plant Jammer’s API will pay based on the number of “calls” or accesses by users. For example, a grocery chain in Sweden can use the Plant Jammer API to develop a branded application such as a chatbox, that could include such extras as a link to online shopping. Each time a user of that third-party application builds a recipe, based on ingredients, tastes, diet, or any number of factors, the PlantJammer AI-driven database would work behind the scenes to deliver the results.

“I like to think of the analogy of the gold rush,” Haase adds. “We are interested in being the supplier of the jeans and shovels that enable others to do their jobs better.”

Personalized data from commercial partners will not be shared with Plant Jammer, but those partners can pass on generalized information via tags to allow the Haase’s company to continue to innovate on its platform. There are several areas Haase hopes to develop focused around food waste and the increased use of the excess capacity of local farmers and vendors.
Initially, the company founder says, the goal is to focus on food waste in the home. Haase says that 50% of all food waste takes place in the home, so we want people to build recipes based on what they already have in their refrigerator or cupboard.

“Our declared purpose is to empower one billion people with food habits that increase their health and the health of the planet,” Haase added.

That said, Haase admits his goal is a lofty one. “Right now, we are in a world of what I would call ‘trickle-down gastronomy’,” he says. “There is a huge divide between those whose world is focused on things such as molecular gastronomy and the masses. If we can show people that you can make something great in 25 minutes with simple ingredients, that would be great.”

Meet the 13 Companies Chosen for Cohort II of Big Idea Ventures’ Alt-Protein Accelerator

Alt-protein focused food tech accelerator Big Idea Ventures announced this week it has launched the second cohort for both its New York City and Singapore programs, according to a press release sent to The Spoon.

Big Idea Ventures is a hybrid venture firm that has both a VC arm and the aforementioned accelerator program. It made headlines in 2019 when it launched the New Protein Fund, which at the time was the first and largest fund for plant-based protein investments. Also last year, the firm launched its first food tech accelerator cohort. 

Like last year’s pick of companies, the 2020 cohort is split between New York City and Singapore and almost solely comprised of alt-protein companies — either those making actual products that will eventually go to consumers or those developing ingredients needed to make consumer-facing products. 

Chosen participants receive a $125,000 investment and, over the course of five months, work with mentors, advisors, and potential investors.

Cohort II’s chosen companies are as follows:

New York City:

  • Novel Farms, Inc.: A cell-based meat company currently working on an alt version of Jamon Ibérico
  • Wild For: Healthy snacks made from ancient grain teff
  • Evo: Working on a plant-based egg product
  • Orbillion: A cell-based meat company developing bison jerky
  • MeliBio: Growing clean honey through microbiology
  • Actual Veggies: Veggie burgers made entirely from plants
  • Biftek.co: Clean meat media meant to replace the controversial fetal bovine serum (FBS)
  • Yoconut: Dairy-free yogurt made from coconuts

Singapore: 

  • Zhenmeat: A plant-based meat brand from China
  • WTH Foods: Plant-based meat company in the Philippines
  • Gaia: Singapore’s first cell-based meat company
  • Peace of Meat: A B2B supplier of cultured animal fat and liver produced without harming the animal
  • Fenn Foods: Australian plant-based foods company

For those interested, BIV is already taking applications for Cohort III, which will also be split between NYC and Singapore. Applications are open until September 4, 2020.

The Real California Milk ‘Snackcelerator’ Opens Applications for Dairy Startups

You’ve heard about the uptick in snacking thanks to the pandemic. But perhaps no one is taking the rise of snacks more seriously than the California Milk Advisory Board (CMAB). Today, the organization announced the return of its product innovation competition dubbed the Real California Milk Snackcelerator. 

The competition looks for food producers that integrate the flavor and functionality of California dairy products into snacks. A blog post outlining the contest lists several products that “speak to the type of innovation” CMAB “is looking for.” Those products include a Keto- and diabetes-friendly ice cream treat, probiotic snack bars, Kombucha yogurt, and something called “cheese wraps.”

“The goal of this competition is to tap into our global obsession with snacking to inspire new ideas and help clear the hurdles to bringing these products to market,” CMAB CEO John Talbot said in today’s press release. 

As of the end of June, snack consumption was up 8 percent, according to NPD. And in today’s press release, CMAB cites Mondelez International, which recently found that 59 percent of adults worldwide prefer snacking to meals.

Companies interested in CMAB’s competition should have products that use cow’s milk as their first ingredient and making up 50 percent or more of their formula. Companies that win must commit to producing their products in California, using California dairy farms for milk. 

Up to eight companies will get “up to $10,000 of support” to develop a prototype as well as mentorship and guidance around packaging, distribution, marketing, and other areas of running a food business. They also receive an all-expenses-paid “business development trip” where they will tour dairy farms and meet individuals in that industry. The overall winner gets “up to $200,000 worth of support to get their new product to market.”

While the snacks market is thriving, the dairy industry has had a rougher time of it lately. U.S. milk sales have been declining for decades, especially with the rise of plant-based alternatives. Two major milk producers so far, Dean Foods and Borden Dairy, have filed for bankruptcy.

However, sales of dairy rose thanks to the pandemic: From January through July 18, U.S. milk retail sales were up 8.3% to $6.4 billion, according to Nielsen. And the sector definitely has its pockets of innovation, with a notable example being the Dairy Farmers of America’s startup accelerator, which has a similar mission statement to that of CMAB: to bring more agility and innovation into the dairy sector.

Still, dairy companies have a long haul ahead of them. Finding nimble, innovative startups with new approaches to dairy products could help the industry stay relevant at a time when alternative protein is steadily on the rise. Feeding into the highly popular market for snacks doesn’t hurt, either. 

Applications for the Snackcelerator are open until August 28, 2020.

SOSV and Mayfield Launch the Genesis Consortium to Aid Pre-Seed IndieBio Startups

Yesterday, venture fund SOSV announced a partnership with Mayfield to create the Genesis Consortium, which will invest alongside SOSV into pre-seed-state companies participating in SOSV’s IndieBio accelerator.

IndieBio is perhaps best known for helping startups with extremely disruptive concepts and technologies across multiple industries, including food. Memphis Meats, for example, was one of the earliest movers in the cell-based meat space. Geltor is developing non-animal-based protein for to create gelatin for foods, medicines, and cosmetics. 

That level of scientific and technological disruption, however, requires more time, funds, and faith to bring to fruition than would be the case with other kinds of tech companies. That’s one reason many bioengineering-focused startups get stuck, IndieBio’s Po Bronson told me this week. “To really translate the work of scientists often takes years, and we are often speeding that up at the pre-seed stage in our accelerators,” he said. “What we’ve found is that if we could deploy a little more money there at that pre-stage it can help the startups have the runway, time and get more data to prove that they’re really worth the seed funding.”

In other words, the conundrum is that firms typically want companies to show them results before they invest, but companies need the cash in order to get those results.

That’s where the Genesis Consortium comes in. To be clear, this is not a new fund, but rather a “small pool of money,” in Bronson’s words, to help pre-seed-stage companies at IndieBio develop their ideas and technologies. Currently, IndieBio funds about 50 startups with $250,000 each annually. Beginning in 2021, the Genesis Consortium plans to increase that number to $500,000 for each pre-seed startup, according to SOSV’s press release.

As far as the kinds of companies it will invest in, Bronson told me they will continue to work with startups trying to advance entire industries, including food, through science and technology that address both human and planetary health, and the connection between those two areas. These are not incremental technologies that iterate on existing concepts. Instead, these startups are typically rethinking entire industries.  

And while extra funds are an important part of the package these pre-seed startups will get, they’re not the only tool necessary for turning an idea into a business. Especially when it comes to areas like engineering biology, translating an idea into an actual business is where a lot of companies get hung up. A group of scientists must learn how to communicate their ideas and business in a way that can resonate with not just potential investors but also future markets.

“You cannot just be a scientist. You have to be leading a movement in your space and that means communicating and learning to translate,” Bronson explained. He adds that the IndieBio program is “really good” at getting companies through this particular hurdle through its training.

Getting companies over that hurdle is something IndieBio is known for and will continue with the Genesis Consortium. The hope is that through the initiative, a greater number of visionary VCs and corporates will be able to invest in the kinds of ideas that might not otherwise receive the attention (and money) needed to translate them into businesses that can fundamentally change markets.