EBar, the Aberdeen, U.K.-based beer vending machine company, announced today that it has raised a £670,000 (~$916,000 USD) equity round of funding. In an email to The Spoon, EBar Managing Director Sam Pettipher said that of the new money, £150,000 (~$205,000 USD) came via equity crowdfunding via the Seedrs platform, £300,000 (~$410,000 USD) came from an Irish events consortium, and the rest came from various investor groups. This brings the total amount raised by EBar to £1.4 million (~$1.9M USD).
Built for large events like soccer matches, festivals, concerts and more, EBar makes high-volume automated beer vending machines. EBar machines offer just two drink options, feature a touchscreen for ordering and can pour a beer in under 30 seconds. EBars are also mobile and meant to move around wherever there are events to create what the company calls beer as a service. Instead of leasing the machine, EBar charges each venue a commission on sales, so there is no upfront cost for set up or installation.
EBar launched its equity crowdfunding campaign earlier this year with the goal of raising £275,001 (~$387,827 USD). Pettipher said the company has closed the equity crowdfunding campaign and has moved on to the execution phase of its business, getting fleets of units out and growing the team.
EBar is part of a growing movement towards automating beer service, especially at large events. Macco Robotics, Revolmatic and Hop Robotics all make automated beer pouring machines that can dispense beers in seconds. This type of automation could potentially be huge for events and venues because a robot can churn out hundreds of drinks in an hour without stopping. Human bartenders could then shift their focus to selling more complex (and expensive) mixed cocktails, and would allow event attendees to spend less time in line for drinks.
The bigger question hanging over all of these services isn’t the functionality of the technology, it’s when large events will be able to come back in full force. With the COVID-19 Delta variant flaring up around the world, the pandemic is far from being over. Sporting events and concerts are making a comeback, but there is the constant threat of them being shut down again in the fight against the virus.
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