Swedish appliance maker Electrolux announced yesterday the launch of its Master 9 Multi Blender, a connected multi-purpose countertop device with an accompanying app powered by Drop.
The press announcement didn’t have many details, but a video posted by Electrolux last month shows a rendering of what the Master 9 is capable of. Depending on which model you get, there are three attachments that allow you to make smoothies and juices, or chop up vegetables for thicker pastes and sauces, or grind spices and coffee.
Once connected to the blender, the Master X app, which was developed with Drop, offers up a number of recipes, step-by-step instructions, and blend programs that automatically adjust the speed and duration of a blend, depending on what you are making. The recipes in the Master X app were created in partnership with Le Cordon Bleu.
This blender continues Electrolux’s guided cooking push deeper into the kitchen and beyond just heating things up. The company already owns Anova, which makes sous vide wands, and has partnered with both Innit and SideChef.
This also adds another appliance arrow to Drop’s quiver. Last month cooking OS company partnered with Thermomix to control that appliance as well as order groceries.
No word on price for the Master 9, and even if you are interested in it, Electrolux is launching it first in Thailand and Korea this month and will roll it out to other markets in Asia in March.
If you can’t wait that long for a fancypants blender, you could always pick up the NutriBullet Balance ($149) or Instant Pot’s Ace Blender ($124), though that one doesn’t have an app.
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