Else Labs, the company behind the countertop home cooking robot called Oliver, announced today the launch of Oliver Fleet, a commercial kitchen reimagining of its original core product.
The new Fleet solution is a respin of its original standalone Oliver home cooking robot into a solution that allows multiple units to be used and managed simultaneously in professional kitchen environments to automate cooking tasks. According to company CEO Khalid Aboujassoum, while the Oliver Fleet units look the same from the outside as the original consumer unit, they’ve been built to withstand the more rugged requirements of the professional kitchen.
“It might look like the household unit from the outside, but the guts of the Oliver Fleet are different,” Aboujassoum said. “The Fleet units are designed for back-to-back cooking, for that harsh environment in the commercial kitchen compared to the household.”
With the pivot to a food service focused solution, Else is pausing the rollout of the home Oliver. According to Aboujassoum, the decision to make the change was largely driven by the supply chain disruptions and associated component shortages and price changes. While some backers of the Indiegogo campaign eager to get their home Oliver may not be happy with the switch, Aboujassoum said the company would give them the option of a full refund, or they can choose to continue to wait until the company restarts the consumer unit rollout.
While the focus on commercial automated cooking comes after a pandemic where restaurant businesses have faced increasing challenges around labor, Aboujassoum told me the company started hearing interest in developing a commercial version of the Oliver before COVID.
“It was an initial modest conversation at an exhibition late in 2019 where the Oliver got the attention of one of the food service companies,” Aboujassoum said. “The composition of the Fleet was born out of these conversations.”
The pandemic put everything on hold, but eventually, Else Labs started to hear more requests as things began to normalize. “As the dust settled, those conversations revived again,” Aboujassoum said. “We started receiving an influx of inbound requests all the way to the CES participation (earlier this year).”
The way Aboujassoum sees it, the Oliver Fleet can help food service companies move away from centralized food production in a central kitchen by pushing the ability to cook from raw ingredients on-site using automation.
“When I talk to (food service) clients, they’ve set up operations where they may have a huge central kitchen with a production plant, and they are shipping to maybe 50 locations,” Aboujassoum said. “We are talking about decentralizing the central kitchen. How much money can you save by deploying the Oliver Fleet and decentralizing the central kitchen? It’s a very transformational proposal.”
Aboujassoum says the Oliver Fleet system is available now and they will have announcements of deployment partners very soon. You can see a video of the Oliver Fleet system in action below.
Leave a Reply