• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Finally! Prime Roots’ New Koji Bacon is a Really Good Vegan Bacon

by Ashlen Wilder
April 26, 2021April 26, 2021Filed under:
  • Alternative Protein
  • Announcements
  • Featured
  • News
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Whenever conversation arises around my decision to follow a plant-based diet, it is inevitable that someone will say, “I could never do that because of bacon.” The salty, crispy, aromatic cuts of meat have people hooked. I get it – bacon is a classic breakfast side, it appears on top of donuts and wrapped around dates, and provides the crunch in a BLT. It makes me wonder if a really good vegan bacon existed, would this be enough for more people to transition to a plant-based diet?

This week, I was lucky enough to try exactly that – really good vegan bacon from the company Prime Roots. To celebrate Earth Day, Prime Roots launched four new flavors of its plant-based bacon, black pepper, sriracha, maple, and hickory. Prior to today’s launch, Prime Roots has been selling its original bacon on its website and according to the founder, Kimberlie Le, the product frequently sells out.

The plant-based bacon alternative looked, smelled, and cooked just like its meat counterpart. Depending on your preference, the bacon can be made chewy or crispy depending on how long you cook it. I opted for crispy and fried the bacon in a cast iron pan for a little over 10 minutes. The bacon was umami-rich with the familiar hickory smoke flavor, and definitely delicious.

The star ingredient in all of Prime Root’s bacon and alternative protein products is koji, a filamentous fungus. Koji is important in Japanese cuisine because it is used in products like miso, sake, and soy sauce. The fungus is great for plant-based meat alternatives in that it grows rapidly, has a neutral flavor, and it can be easily molded into any shape.

Besides bacon, Prime Roots produces a myriad of other meat and seafood alternatives from koji. A few other products include plant-based lobster mac & cheese, sausage ravioli, and prepared meals like kung pao chicken. Le said that Prime Roots’ goal is to become the Nestle of plant-based foods.

Another start-up called AtLast also uses mycelium to craft its plant-based bacon product, and the company recently raised $40 million in funding. Meati uses mycelium to create plant-based steak, chicken, and jerky, and is planning for a rollout of its products this upcoming summer.

Like most of Prime Roots products, the four new bacon flavors will only be available for a limited amount of time. Until the products sell out, an 8 oz. package of bacon costs $9.99, plus $15 shipping on Prime Roots’ website.


Related

Alternative Meat Start-up Hooray Foods Raises $2M in Seed Round

Plant-based meat company Hooray Foods announced today that it has raised $2 million for its seed round, bringing the company's total funding to date around $4 million. This round was led by Evolution VC Partners, and also saw participation from Gaingels and Sand Hill Angels. Hooray Foods' only product at…

Impending Global Pork Shortage Could Mean Big Things for Plant-Based Bacon

Bacon lovers, prepare to tighten your belts. According to Smithfield Foods, the world's largest pork producer, the U.S. could experience shortages of ham and pork bellies as early as 2020 (h/t Bloomberg). The shortage is due to an epidemic of African Swine Flu, which is rampaging through China's pork industry.…

Prime Roots Makes Super Protein Building Blocks (and Bacon) from Mushroom Roots

If you’re biting into any sort of plant-based meat these days, odds are its main ingredient is soy, peas, or wheat. But that might not be the case for long if Prime Roots has its way. The company's cofounder and CEO, Kimberlie Le, got the inspiration for the company back…

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • alternative protein
  • plant-based bacon
  • Prime Roots

Post navigation

Previous Post Yum Brands to Reduce Greenhouse Gas Emissions by ‘Nearly 50%’ by 2030
Next Post Beyond Meat to Launch Newest Version of its Burgers in U.S. Stores Next Week

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

The Grocery Store is the Food System
Nearly Seven Years After Launching Kickstarter, Silo Finally Delivers Next-Gen Home Food Storage System
What Flavor Unlocks
Starbucks Unveils Green Dot Assist, a Generative AI Virtual Assistant for Coffee Shop Employees
Impulse Announces Its Battery-Integrated Cooktop Becomes First Certified to Applicable UL Safety Standards

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
 

Loading Comments...