Forager, a digital platform that grocers and food retailers can use to easily source local food, announced this week that it has raised $4 million. This funding round was led by Duncan Saville of ICM Limited and Coastal Enterprises Inc., with participation from other private investors.
For a food retailer, connecting with hundreds of local farmers, fishers, ranchers, and artisanal producers can be an arduous process. This is where Forager comes in handy; rather than a grocer having to deal with each local producer individually, Forager’s platform lists available local producers and their products in one place. This allows local farms and such to update their inventory on-demand with a phone or computer, and buyers from grocery stores can immediately see the amount of stock available and price of each product.
Forager’s new capital will be used to expand key product features, further develop sales channels, and incorporate upgrades to their product. Towards the end of last year, the company announced that it had partnered with Roche Bros. supermarkets to be used in 20 of its locations and subsidiaries in the Boston Metro area.
Eating food that has traveled shorter distances typically tastes better, helps support a farmer in your community, and is more resilient to supply change disruptions. With all of these benefits, it makes sense that the demand for local food has spiked has spiked, and why more companies in the food tech space are catering to this. Cropswap launched at the start of the pandemic in 2020, with its app connecting consumers to local farmers in their area. Grubmarket, a virtual farmer’s market, raised $60 million in October of last year. Chipotle launched a virtual farmers market last summer to give its customers the opportunity to source food from its ingredients suppliers.
As Forager continues to expand, hopefully local food will become more of the norm in standard grocery stores. To date, Forager has sourced over 200,000 local products through its platform, and currently operates in 12 states with more than 40 grocers and retailers.
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