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Forget Getting Carded. Amazon Wants to Scan Your Palm To Make Sure You’re Of Age

by Michael Wolf
May 22, 2023May 22, 2023Filed under:
  • News
  • Retail Technology
  • Robotics, AI & Data
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Attention all baby-faced twenty-somethings who regularly get carded buying drinks: You may soon face a new high-tech twist on the age-old right of passage in the form of palm-scanning.

At least, that’s if Amazon has its way. According to the company, they’ve just added age verification to their Amazon One palm bio-authentication platform. According to a blog post about the new capability, customers enrolled in Amazon One can use age verification by uploading a photo of the front and back of their government-issued ID, such as their driver’s license, and a selfie. Once signed up, customers will no longer have to show ID when buying drinks at participating outlets.

When in a store or drinking establishment, customers can show they are of age by hovering their palm over an Amazon One device. A “21+” message and the customer-uploaded selfie will appear on the screen. From there, the bartender confirms the photo on their screen is the same as the customer’s and proceeds with the sale.

Bars and their customers might see the benefit of using Amazon’s tech-forward solution, especially if it can mean shorter lines. Bars might also save employee resources otherwise dedicated to carding customers. That said, I’m not sure your local watering hole is ready to install a palm scanner just yet.

While some may also be leery of putting too much of their personal data into the hands of big corporate tech, my guess is digital natives who are ok with sharing info online might prefer the convenience of using bio-authentication methods like palm print authentication. Amazon is also quick to point out that they don’t store users’ driver’s licenses in their system, and the IDs are verified by an ISO 27001–certified identity verification provider (ISO 27001 is an international standard for information security). However, they do store a copy of your palm information, which may still be too much for privacy-concerned customers freaked out about bio-authentication.

For those who are interested in getting palmed, you can check it out next time you catch a Rockies game, as Amazon has installed the age verification-enabled Amazon One In Coors Field at the SandLot Brewery and the Silver Bullet Bar.


Related

Amazon Expands Palm Payment to Go Store in New York City

Amazon announced today that its pay-with-your-palm technology, Amazon One, is now available at the Amazon Go store at 11 W 42nd St in New York City. This marks the first time the contactless payment tech has been available outside of the Seattle area. Amazon One lets participants use their palm…

Scoop: Starbucks Trialing Amazon’s Palm Payment System in the Seattle Market

Starbucks is trialing Amazon's biometric payment system, Amazon One, in the Seattle market. The system, which allows customers to pay in-store with the scan of a palm, was spotted in a Starbucks north of the company's Seattle headquarters in Edmonds, Washington. To sign up to use the system, users can…

Civic Technologies Powers Age Verification Tech in New Vending Machine

Something we've pondered here at The Spoon is how age verification might work for vending machines that sell beer or booze. We've seen other automated alcohol dispensers like Hop Robotics and Rotender rely on the venue where they are installed to have humans do the ID checking (think: a beer…

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