Imagine walking down a shopping aisle, where alongside the price of each product is a score indicating its carbon impact. That’s the world that Dutch startup GreenSwapp hopes to usher in beginning next week at CES, where it will show how its AI-powered product carbon tracker works with electronic shelf labels and Point Of Sale (POS) systems.
The demo will be showcased at a mini supermarket installation within the company’s CES booth. There, attendees will witness the future of sustainable retail—a future where price tags display cost and climate ratings. The company hopes that the score will guide consumers in making eco-friendlier choices and serve as a nudge towards a more sustainable lifestyle. At the checkout counter, the receipt shows the purchase’s collective carbon impact (using an A-F grade scale) compared to the average shopper.
The company has already integrated its GreenSwapp AI carbon tracker with the leading online grocer in the Netherlands. They have completed a pilot for the technology with Ahold, the Netherlands’ largest retail group. The company is hoping to enter the US retail market in 2024.
The push for climate impact data for retail purchases has started to gain more traction in Europe, it may take a while before US retailers jump on board. That said, progressive states like California, which just pushed new climate emission reporting requirements into place last fall, could move in this direction much quicker.
In some ways, the push for more data on climate impact on consumer purchases is reminiscent of the move to add nutritional information to restaurant menus over the past decade. However, just as more nutrition data hasn’t necessarily changed consumer eating behavior, it remains to be seen just how motivated consumers are to change their behavior, particularly if they don’t perceive it as having an immediate impact on their lives (which, unfortunately, is how many US consumers view the somewhat more esoteric nature of climate impact data).
If you’d like to check out the GreenSwapp future store concept at CES, you can find them in Eureka Park in the Venetian Expo area at booth 61440.
Leave a Reply