• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • COVID-19
    • Delivery & Commerce
    • Foodtech
    • Food Waste
    • Future of Drink
    • Future Food
    • Future of Grocery
    • Podcasts
    • Startups
    • Restaurant Tech
    • Robotics, AI & Data
  • Spoon Plus Central
  • Events
  • Newsletter
  • Connect
    • Send us a Tip
    • Spoon Newsletters
    • Slack
    • RSS
    • The Spoon Food Tech Survey Panel
  • Advertise
  • About
    • Staff
  • Become a Member
The Spoon
  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • Foodtech
    • Food Waste
    • Future Food
    • Future of Grocery
    • Restaurant Tech
    • Robotics, AI & Data
  • Spoon Plus Central
  • Newsletter
  • Events
  • Jobs
  • Slack
  • Advertise
  • About
  • Become a Member

Impossible Expands Into Canada as its Plant-Based Burger Debuts in Restaurants

by Chris Albrecht
September 8, 2020September 8, 2020Filed under:
  • Alternative Protein
  • Business of Food
  • News
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Impossible Foods announced today that it is taking off to the Great White North. Starting today, the company’s plant-based burger will be available in a number of well-known restaurants across Canada. This marks Impossible’s first international expansion outside of Asia.

Impossible seems to be following the same playbook that it used to debut here in the U.S.: provide its plant-based burger to a small number of well-known restaurants first, before a broader rollout. Restaurants in Canada that are now serving Impossible include: Bymark, Maker and Patois in Toronto, Hog Shack Cookhouse in Vancouver and North & Navy in Ottowa.

According to Impossible’s press announcement, its plant-based meat will be available to all Canadian restaurants starting next month, with grocery availability to follow later this year.

Up until today, Canada was basically the domain of Impossible rival, Beyond Meat. Beyond has run a number of pilot programs in Canada including with McDonald’s, KFC, Starbucks, and Canadian staple, Tim Horton’s.

Impossible’s move into Canada caps off what has been a busy summer for both it and Beyond. Impossible quickly ratcheted up its retail presence in the U.S. through Walmart, Trader Joe’s and Kroger. It also launched a D2C channel and launched a plant-based sausage at Starbucks and Burger King in the U.S. And oh yeah, it also raised another $200 million.

For its part, Beyond Meat launched its own D2C channel as well, launched a plant-based chicken pilot with KFC in California, and expanded its presence in China.

All this expansion comes at a time when the pandemic is highlighting inequalities in the meat packing industry and spurring a surge in plant-based meat sales.

In other words, Canada will just be one of many battlegrounds around the globe where plant-based burgers duke it out.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • Canada
  • Impossible Foods
  • plant-based food

Post navigation

Previous Post Cashierless Tech Could Move Dunkin’ Ahead in the Race to Reinvent the QSR Format
Next Post Spoonshot Raises $1M for its AI-Powered Flavor Trend Prediction Service

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

Subscribe to Our Podcast!

Subscribe in iTunes or listen on Spotify.

AgFunder: Record-breaking $31B Invested in Agrifood Tech in 2020
Survey: 91% of US Restaurants Will Invest in Kitchen Automation in 2021
Sweetgreen to Go Carbon Neutral by 2027
Driscoll’s is Using Consumer Physics Technology to Bring Sweeter Berries to Market
Chris Young Wants to Bring Cheat Codes for Good Cooking to the Masses With His New Startup, Combustion Inc.

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2021 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.